Key takeaways on ad strategies during Prime Big Deal DaysTrue to its name, Prime Big Deal Days kickstarted the Q4 shopping spirit with irresistible deals and promotions. But according to Tinuiti, it brought another surprise to the ecommerce community—interesting advertising trends.
🔎 Here[...]
4 ways to turn your product packaging into a selling machineEver felt like navigating Amazon's packaging requirements is like unboxing Pandora’s box? With all those lengthy policies, disclaimers, and options, it’s indeed easy to get put off or confused. Well, it’s time to solve the packaging[...]
US sellers are losing Amazon market share—find out who’s gaining themOnce the main characters in the Amazon selling story, U.S. sellers are now clocking in at just 48% of the seller population. Marketplace Pulse reported that this is the lowest it's ever been, down from a high of 55% in March 2022.
Why the[...]
Prime Big Deal Days statistics are good, just not for non-Amazon retailersWith Prime Big Deal Days outperforming Amazon's fall event last year, many expect the 2023 holiday shopping season to be merry. But The Washington Post thinks the numbers are hiding a tale of the dark for the company's competitors.
Well,[...]
Why augmented reality could be your chance at real successEveryone’s talking about the many uses of AI in ecommerce. But have you heard of using augmented reality (AR) to step up your retail game?
If you haven’t yet, here’s what ReadWrite shared about this emerging technology in retail:[...]
Protect your Amazon profits using copyright and trademarksIn the cutthroat Amazon marketplace, copyrights and trademarks aren't just optional accessories. In fact, they're the secret ingredients for brand longevity and prosperity. 🧪 To help you decode the nitty-gritty of these legal concepts,[...]
ICYDK: 4 features your website should have to convert customersStanding out in the ecommerce arena takes more than having the best offers. Remember, you’re selling not only goodies but also experience—a hassle-free shopping experience, to be specific.
And how do you do that? Through your website,[...]
It’s official! Prime Big Deal Days are Amazon’s largest fall event yetLike fine wine, Amazon's fall Prime Day aged better with time. This year's shopping bonanza, Prime Big Deal Days, recorded over 25 million purchased items on the first day alone!
Here are some impressive milestones of what Business Wire[...]
Social media platforms are losing their identitiesBefore, the biggest challenge for social media marketers was creating unique content for different platforms. YouTube demands quality long-form videos, Instagram requires aesthetic visuals, and Twitter (now X) is only for bite-sized[...]
Accelerate your business growth with AI marketingMarketing is one of the key business areas where AI is predicted to drive massive changes. True enough, this technology has taken over businesses' marketing operations, especially in the ecommerce space.
But what's AI marketing, exactly?[...]
Temu beats Shein in web traffic and purchase visitsThe last time we heard about the Temu and Shein tension, they sued each other for illegal business practices. Now, they're fighting over the attention of their target shoppers—Gen Zs.
Here's the latest chapter in their retail rivalry,[...]
Amazon denies FTC’s illegal monopoly allegationsAmazon is no stranger to lawsuits. But the most recent antitrust case filed by the Federal Trade Commission (FTC) antitrust must've hit a nerve, as the retail giant strongly denied the allegations.
The FTC called the company's pricing[...]
