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SellerBites Branding

How top brands are boosting their holiday sales

By SellerBites
October 14, 2024


POST OF THE WEEK

ECOMMERCE NEWS

The holiday season is fast approaching, and retailers are preparing for a surge in online shopping. 🎄 According to Retail Times, top brands are pulling out all the stops to capture every possible sale:

👉 So, should you do the same?

These strategies might sound big, but they’re helping brands get more holiday sales. If you're selling on Amazon, even small strategic changes can help you stand out this holiday season and boost your sales.

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BITES OF THE WEEK

SELLER COMMUNITY

How to make your Amazon selling journey profitable AND enjoyable

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SOCIAL PULSE

Meta’s survey reveals the keys to festive shopping and sales

Have you ever wondered what truly drives sales? The how’s and why’s of a successful sales season? Or, why does one region sell more than another? Why is holiday shopping such a big retail event?

According to The Economic Times, Meta’s latest survey dove into the mysteries of festive shopping.

Drivers of the season 🚗 🎃🦃🎄❄️

Every year there are new shopping trends that affect buyer behavior. Let’s take a look at what people are saying about 2024

  • Micro is nitro. It’s no surprise that influencers still top the list. These content creators bring credibility and are keys to gaining customers’ trust. 40% of festive shoppers are influenced by micro-influencers (10,000-100,000 followers) when discovering brands, deals, and sales events.
  • Goodbye language barriers. Creating marketing materials in regional languages can help you get sales. 3 out of 4 shoppers said advertising in their local language during festive shopping is important. After all, marketing is all about communication.
  • May I AI? Yes, you may. AI tools will enable businesses to craft creatives during this competitive season. Arun Srinivas, director and head of ads business (India) at Meta, said, over 15 million ads have been made using Meta’s generative AI ad creative tools. And, it’s working! Ad campaigns using these features resulted in an 11% higher click-through rate and 7.6% higher conversion rate on average, compared to campaigns that didn’t use them.
  • Faster is better. Quick commerce is another key shopping trend this year. 1 in 4 electronics buyers and 1 in 3 personal care buyers purchase via quick commerce platforms.
  • Discovery driver. Lastly, social media is the key driver for discovery and brand awareness.  80% of festive shoppers discover products on Meta platforms (Facebook, Instagram, WhatsApp), with 85% learning about at least one sales event. There’s more sharing during festive seasons, with people posting their outfits or gifts received, and tagging the brands in their posts.

We want to know!

Have you tried advertising on Meta? Are these drivers accurate on your end? Let us know by replying to this email!

Author : SellerBites

Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.


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