Amazon sues bad actors for fake trademarks and complaints

Did you know you can get a lot of money through Amazon seller refunds? All you need to do is promptly open a case whenever your inventory gets lost or damaged in fulfillment centers.

The catch: you only have 2 months to do lookbacks.

Better check now if you have some inventory issues. And while you’re at it, check out what we have for you today, too!

• Amazon vs. Fake trademarks and complaints 🚫
• The key to a profitable AND enjoyable selling journey 🔑
• Temu or Temwoo? 💐

BLACK MARKET

The sad truth is: not everyone plays fair in the world of online selling. Some are using dirty tactics like fake complaints and invalid trademarks to undercut their competition.

🛡️ But Amazon is hitting back! According to Lawyer Monthly, the retail giant filed a case against these bad actors. Here’s what’s happening:

• Amazon’s Counterfeit Crimes Unit (CCU) has filed a major lawsuit against bad actors who gained access to the Brand Registry using fake trademarks.
• Once inside, they submitted false infringement claims to remove legitimate products from Amazon’s platform. This sneaky tactic hurt sellers and buyers by limiting options and creating unfair competition.
• The retail giant is also going after an attorney and a company, Asin Enterprise Management Consulting Ltd., which charged fees for facilitating these shady tactics.

Why does this case matter to you?

• Fair competition. Amazon’s action sends a clear message—no more dirty tricks! It helps level the playing field, so honest sellers like you won’t have to worry about unfair takedowns. 🙅
• Brand protection. By cracking down on fake trademarks, Amazon is ensuring your brand stays safe. No more bogus claims or sneaky rivals trying to push you out!
• More trust, more sales. Catching these bad actors helps build trust with shoppers. A cleaner marketplace means more buyers can confidently choose your products so you can boost your sales!

🌟 Amazon’s active move against bad actors gives a glimmer of hope for a fairer marketplace. Let’s hope the changes ahead will get rid of cheats and black hat sellers while diligently keeping an eye on how things unfold.

TOGETHER WITH SELLER ALLIANCE

How to make your Amazon selling journey profitable AND enjoyable

Selling on Amazon isn’t easy. Whether you’re just starting out or have years of experience, the challenges are real and it’s easy to feel stuck.

But you don’t have to go it alone. You’ve got the drive—now it’s time to join a community that will fuel your success!

This is where Seller Alliance steps in. This community, powered by industry experts who've built 8-figure brands, is designed to help you grow and succeed.

👫 What’s in it for you?

• Access FREE, valuable resources, tools, and templates from Seller Interactive.
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• Get announcements, information, and insights to stay ahead of market trends.

🫂 Selling on Amazon is challenging, but it could be an enjoyable, profitable journey. The key is to surround yourself with a community of sellers who’ve been where you are and who are ready to help you thrive.

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HOT TOPIC

Temu courts Amazon sellers—will it win them over?

Temu is currently the world's second-most-visited shopping site, after Amazon. That makes it an ideal platform for sellers.

Unlike Amazon, which collects fees for selling and logistics services, Temu presents itself as a lower-fee, faster-fulfillment alternative. And recently, the new retail player has been pushing for more U.S. warehouses and faster deliveries, even offering dedicated staff to help onboard U.S.-based sellers.

⚔️ The Wall Street Journal reports this as Amazon and Temu’s new battleground. 

What do sellers say about this?

• They want to diversify. Curtis Yang, a seller who has earned millions on Amazon, now lists some of his inventory on Temu. Yang is one of the many sellers who sell on multiple platforms. His take on Temu? It could eventually become the world’s biggest ecommerce outlet. 🤔
• Lower fees mean more money. Sellers who signed up on Temu say they were won over because Temu doesn’t charge them fulfillment fees or advertising charges. One merchant said they made more money selling printer inks on Temu than on Amazon despite their product being priced lower on the former.
• Brandon Fuhrmann shares that “Sellers are going to go where there is volume” wherein Temu is basically the ground floor of activity. 
• Jordan Berke, the founder of the retail consulting firm Tomorrow, adds that more brands will continue to switch over to Temu.

Should Amazon be worried?

Needless to say, the retail giant surely has strategies and plans to counter Temu’s expansion. But this, combined with the big moves of its other rivals, Amazon might need to be extra careful. 👀

How about you? Will you choose a new platform that charges lower seller fees or an established one where it’s costlier to sell?