Last week, Eli Herskovich, CEO of Freedom USA Sales and Robot Vacuums which garners $1 million in monthly sales, shared on ASGTG's Facebook group that his account was suspended for the first time in 6 years. Ed Rosenberg, ASGTG founder, reposted this on LinkedIn.
👀 Here's what happened:
On November 23, Rosenberg updated the seller community with news that Amazon had reinstated Herskovich's account. However, some user comments question whether Herskovich was compensated for losses and the lack of protection within the seller community.
It's relieving to see unjust suspensions turn around, but for some, this is just another example of the swiftness and damage of an Amazon suspension. If this could happen to a brand like Herskovich's, what's preventing this from happening to any brand?
Walmart recently informed its brand registered owners about "Plum's Field Agent" program, as reported by EcommerceBytes. This will allow them to pay $15 for each product review instead of resorting to black hat tactics.
🕵️ Here are some things you need to know about this program:
Walmart and Amazon know that product reviews influence customers' purchasing decisions. According to Amazon, joining the Vine program could increase sales of new or slow-moving items by up to 19%. So if you're a Walmart seller, consider leveraging this new program to boost your sales!
Unfortunately, as careful as you think you might be, you never know when an account suspension is coming for you. Ed Rosenberg, founder of the Amazon Sellers Group, thought of a solution to false positive account suspensions. He shared his ideas on LinkedIn, asking other sellers to weigh in.
💭 The proposed scheme?
🗣️ What other sellers are saying: Many commenters support the idea mainly because it establishes the process that prevents Amazon from suspending sellers without a valid reason. Those affected could resolve the suspension by actually talking to Amazon support rather than just sending out a plan of action and an appeal letter.
Others acknowledge the idea but refuse to believe this could play out because "it ignores that Amazon doesn't care about its sellers."
Commercial liability insurance ensures that your business and customers are protected against risks like property damage or personal injury in case your products are defective.
How to become insured, according to Amazon Seller University:
To submit to Amazon:
Now, feel at ease knowing that your brand, products, and customers are better protected!