Amazon has solidified its position as one of the world's top e-commerce companies. As a result, breaking through millions of competitors offering a variety of products and services on the platform—electronics, beauty products, clothing, groceries, and everything in between—is tough.
But there’s a way to survive the twists and turns of events in the giant marketplace—being the first to know the latest news and trends through an Amazon newsletter.
Staying informed is a must if you want to make smart decisions and stay ahead of the competition. That's why newsletters are so important. They keep sellers up-to-date on announcements and current events on Amazon Prime, Amazon PPC, and the general platform itself. But before subscribing to one of Amazon's newsletters, you must still consider factors that can hugely influence your subscriber experience, such as frequency and type of content.
In this article, we will go through 7 key considerations to keep in mind before deciding to subscribe to an Amazon newsletter.
1. What is the purpose of the newsletter?
Newsletters can be two things: a source of valuable information and a clutter in your inbox. So before you hit the subscribe button on that Amazon newsletter, take a minute to consider the purpose of the newsletter you're signing up for in the first place. Is it to provide information about ecommerce? To give a scoop on exclusive content for subscribers? Or maybe simply to promote Amazon FBA products?
Whatever the purpose may be, knowing it will help you determine whether or not it is something that you are interested in. You can also make sure that the newsletter content is as relevant and engaging as possible. This saves you time by helping you filter out information that doesn't apply to what you're looking for in a newsletter. So don't forget to evaluate the purpose before you subscribe to any Amazon newsletters.
2. What is the frequency of the newsletter?
Another consideration is the frequency of the newsletter. How often do you want it to be sent? Weekly? Monthly? Quarterly?
Different newsletters have different sending frequencies, and it is vital to know how often you can expect to receive them so you can decide if it’s something you’re willing to commit to.
Daily and weekly newsletters are great for those who want to stay on top of the latest industry news and updates. Still, they may seem intrusive or overwhelming to some subscribers. By contrast, monthly newsletters may have more comprehensive coverage of essential topics and are preferable for the general seller population on the one hand. On the other hand, quarterly newsletters are ideal for those who want a more in-depth analysis of trends and insights.
Needless to say, it’s important to know your preferences before subscribing to a newsletter. Do note also that some newsletters may have a more flexible schedule wherein the availability and relevance of content determine the frequency.
3. What is the format of the newsletter?
Newsletters come in all shapes and sizes, from promotional material that contains affiliate links to industry insights and everything in between. There are visually appealing newsletters with lots of images and graphics. In contrast, others can be more text-heavy with lengthy and detailed articles.
So, why is it essential to consider your preference in the content format before subscribing to a newsletter?
This consideration ensures that the content of the newsletters is delivered in a format that is most engaging and interesting to you. If you're a visual learner, subscribing to an Amazon email newsletter with visual images will entice you to read and benefit from them compared with wordy ones.
4. Do you have any specific interests?
With so many types of newsletters available, it's imperative to be mindful of what you sign up for. Having too many subscriptions can be unmanageable. Taking the time to list down and collate your interests can save you from possible frustration and failed expectations down the road. It’ll also help you take hold of something that provides value aligned with your interests.
Newsletters vary in the topic about which they deliver information. Some focus on social media, email marketing, and Amazon web services. By choosing the newsletters that cater to your interests, you'll be sure to receive only informative and personalized content in your inbox.
For instance, if you're an Amazon seller who wants to boost your brand awareness through digital marketing strategies or learn more about Amazon advertising, you should subscribe to newsletters that talk about those topics. Otherwise, you'll miss the chance to seize opportunities like exclusive content, promotions, or early access to resources.
5. How trustworthy is the newsletter?
To ensure you receive accurate and valuable content, it’s crucial to research and gather information about a newsletter before subscribing to it. This means checking out the opinions of current and past subscribers regarding the quality and consistency of the newsletter's content.
Readers’ feedback provides a subjective point of view that can be informative for potential subscribers. It’s important to weigh each review carefully and look out for the pros and cons of granting the newsletter access to your inbox. By doing so, you can make an informed decision about whether you want to sign up for the newsletter. Aside from that, you can avoid subscribing to potentially irrelevant or spammy newsletters that may clutter your mailbox.
6. How much is the subscription fee?
Subscribing to a newsletter is not free. So before signing up, it’s crucial to consider the subscription cost. In fact, it should be a critical factor that weighs heavily on your decision—crunch the numbers carefully before signing up!
But don't worry if you don’t have the budget. You won’t really be outdated, as some newsletters are free. Some free ones, however, offer exclusive content for paying subscribers.
No need to feel pressured as to whether you should pay or not to get hot news first. What’s important is you make sure you weigh the benefits of the newsletter against its cost to determine whether it’s worth the investment. Ask yourself this: what are you getting in return? Does the content add enough value to your marketing strategy and Amazon seller journey to make the subscription worthwhile?
If you find favorable answers, then paying a small fee could go a long way to your ultimate Amazon success.
7. What are your other options?
The wide variety of newsletter options can make searching for the one that best suits your business needs difficult. But no matter how challenging it becomes, don’t let trust decide which newsletter you should subscribe to.
Instead, list down the best options you have based on your needs and interests. Now it may take a little patience, but it's best to compare your options comprehensively to avoid wasting resources and find the best one that will give you the most return in terms of important Amazon-related information.
Now that you have a good grasp of the 7 key things to remember before subscribing to an Amazon newsletter, it's time to take action. If you're looking for an all-in-one subscription that covers essential considerations, SellerBites is the answer.
SellerBites is a free informative and targeted newsletter that provides helpful industry insights. We deliver verified content directly to your inbox in an easy-to-read and convenient format.
Don't miss out on the opportunity to revolutionize your business. Subscribe to our newsletter now and take the first step toward building a more innovative, profitable business.