Never doubt what a small piece of paper can do…
And today’s story is all about exactly that—welcome to the world of product inserts. Are you still thinking if you should add these to your products? Read on further to help you decide!
- Why should you add product inserts? 📝
- Get 0% referral fees for sellers of collectors’ items 🧸
- The do’s and don’ts of product inserts ✅
BIG IDEA
Product inserts are more than just a slip of paper tucked into your packaging. These may be little but they add a personal touch to the otherwise digital shopping experience. And in today’s competitive ecommerce landscape, every small detail counts.
Threecolts explored everything about Amazon product inserts and why they’re worth adding to your strategy.
🏷️ What's a product insert exactly?
Imagine this: a customer orders your product, opens the box, and is greeted by a sleek card. That’s an Amazon product insert in action. These printed marketing materials can come in the form of:
- Product guides: Help customers get the most out of their purchase with tips and tricks.
- Thank you cards: Personalize it with a heartfelt thank-you card to show your appreciation.
- FAQs: Answer common questions to make the post-purchase experience smoother.
- Free samples: Introduce customers to new products by including a small sample in their order.
Some common uses of product inserts include:
- Upselling: Promote additional products your customer might love.
- Customer service: Provide contact details or FAQ info.
- Targeted promotions: Offer discounts based on what they’ve already bought.
🤔 Why bother adding them?
It might seem like a small thing, but Amazon product inserts pack a punch. They can:
- Boost customer engagement. Use inserts to promote contests, giveaways, or special events that encourage customers to engage beyond their purchase.
- Increase brand awareness. Inserts are a perfect way to share your brand’s story with customers, helping them connect with you on a deeper level.
- Cross-sell and upsell opportunities. Use inserts to promote related products or offer recommendations based on the customer’s current purchase.
- Enhance unboxing experiences. A thoughtful insert can elevate the unboxing moment, making your brand more memorable.
😨 But, there's a catch
Before you start designing your inserts, it’s essential to know what Amazon allows—and what’s a big no-no. You can’t, for example, ask for a positive review in exchange for a discount.
Amazon’s policy is clear: no manipulative language, and no asking customers to leave reviews in return for a gift. But don’t worry, you can still thank customers for their purchase or ask for an experience-based review.
TOGETHER WITH WALMART MARKETPLACE
Join Walmart Marketplace to be a part of the new Collectibles Experience
Join Walmart Marketplace to be a part of our new Collectibles Experience. Through our limited-time referral fee offer, sellers specializing in collectors’ items will have the chance to enjoy 0% referral fees until October 31, 2024, plus additional perks!
Do you sell in the Trading Cards, Sports Memorabilia, Toys, Comic Books & Books, Media & Music and/or Coins categories?
Then you could be a great fit for our Collectibles Experience!
Learn more and sign up to sell on Walmart Marketplace today.
BITES OF THE WEEK
- Packing Perfect: Inspire your creative side with these examples of different packaging inserts.
- Ideal Insert: Here are the best practices and tips when using insert media.
ACTIONABLE ADVICE
What to do and what to avoid when using product inserts
Product inserts offer a unique opportunity to engage with your audience beyond the initial purchase. But before you dive in, it's crucial to understand what works and what doesn’t.
JungleScout listed a quick rundown of the dos and don’ts:
Make it work for you
- Say thank you. A little gratitude goes a long way, it can make your customers feel appreciated and valued.
- Include instructions and other helpful details. Help your customers get the most out of their purchase by including instructions on how to use the product, and warranty information. 🗒️
- Request an honest review. It’s okay to ask for a review, as long as you keep it neutral. Let your customers know that all feedback is welcome, and that their honest review helps others make informed decisions.
- Encourage staying connected. Use this space to invite customers to follow your brand on social media or subscribe to your newsletter. 🤝
- Tip: Adding a QR code can make this super easy for them.
Avoid these pitfalls
- Avoid some languages. Skip phrases like 'small, family-run business' or 'support local products' when asking for reviews—these can be seen as manipulative and violate Amazon’s terms of service.
- No cherry-picking. Requesting reviews only from satisfied customers or asking them to contact you first is considered cherry-picking and is against Amazon’s policies.
- Don't incentivize reviews. Offering rewards for reviews is not allowed. Simply thank customers for their purchase and ask for honest feedback without any strings attached. 🎁
Think of your product inserts as a golden opportunity to create a memorable customer experience, not just a formality. By following these guidelines, you'll stay in Amazon’s good graces.
When done right, these small pieces of paper can become powerful ambassadors for your brand, spreading goodwill and fostering loyalty. So go ahead, make those inserts count.
