How pioneering the digital beauty space paved the way for e.l.f. Cosmetics’ huge successThe thing with the beauty industry is that being a part of it is both exciting and frustrating. Exciting because of the numerous trends you can hitchhike on, yet equally frustrating due to rivals left and right. But this conflict is[...]
Amazon faces a lawsuit for shutting down 400 seller accountsBrace yourself because AI-driven attacks are expected to peak this holiday season! In fact, online retailers are facing 569,884 AI attacks each day, on average! Now, more than ever, you’ll need thorough preparations to keep your brand[...]
Amazon bids goodbye to 1P vendorsMonday fun fact: There’s nothing wrong with sticking to traditional marketing amid all tech-powered alternatives. However, you need to add new ingredients to your traditional tactics to really want to stand out. But just in case you[...]
FTC’s rule against fake reviews is in effect—here’s what you should know about itSeveral quick commerce firms are in hot waters due to violations of labeling regulations. This shows how strict authorities are in ensuring brands’ compliance in declaring relevant information in product packaging. Likewise, other[...]
ICYMI: You can no longer bundle random consumable goods on AmazonIn line with the holiday spirit, Amazon India lowered its fees by 3%–12% to help small and medium businesses increase their margins this festive season. This would also help brands widen their reach without hurting their budgets.[...]
How influencer marketing turned a humble brand into a billion-dollar enterpriseIf you’re in the gym apparel scene, you’ve probably heard of Gymshark. But have you heard of its amazing journey to success? If not, today’s your lucky day. We gathered as much information as we could to let you into the secret of[...]
AI is driving sales—and fraudHere’s a piece of hot Tuesday news: Amazon just announced the fees and requirements for its low-cost store! And it’s a long list—a story for another day. But our list of equally sizzling news for today isn’t that long, so why not[...]
What do holiday shoppers crave the most?True to its name, unBoxed 2024 did unbox wonderful surprises for Amazon Ads. There are new creative solutions to accelerate product launches, estimate long-term sales, extract more insights from A/B tests, and many more! We promise to give[...]
TikTok is pushing in-stream shopping despite the looming ban If you’re into product bundling and you sell consumable goods, you’ve got to read Amazon’s updated Product Bundling policy to avoid mishaps, especially this holiday season. Consumables products are those falling under the grocery,[...]
What will the holiday in 2024 look like?We’re just a few weeks away from BFCM, and there’s one important question to ask: Are you BFCM-ready? If not, take a look at this nifty BFCM marketing calendar. This goes as early as July, but you can just focus on what you need to do[...]
How did Selena Gomez turn Rare Beauty into a movement?Can you imagine how beautiful it would be to be a ‘rare’ gem in the ecommerce industry? Buyers recognizing your brand instantly, sales overflowing… That’s what Rare Beauty became. Yes, Selena Gomez was behind the brand, but its[...]
How did Amazon’s Prime Big Deal Days perform this year?Did you participate in Amazon’s October Prime Day last October 8 and 9 or did you choose to chill and prepare more for the holidays? If you joined the sales frenzy, we’d love to hear how your brand did! Also, you’d want to dive into[...]
