In celebration of the Chinese New Year, we’re ending the week with a bang! Here are some marketing insights and updates that are about to blow your mind:
- Q-commerce and recommerce 🧞
- Growing your network as an Amazon seller 📈
- Meta’s improved brand protection tool 🛡️
- Establish a strong Amazon presence 👑
And before we forget—Kung Hei Fat Choi!
With the promise of more record-breaking sales, more and more traditional retailers are making big steps toward digital domination. According to Techopedia, this shift is driven by two upcoming retail trends: quick commerce (q-commerce) and recommerce.
While both use technology to deliver the speed and affordability of traditional shopping, they have distinct uses and advantages. Q-commerce is optimized for food and grocery deliveries, whereas recommerce features visual and augmented reality to help bargain enthusiasts purchase online.
Here’s an insider scoop about the two futuristic ecommerce crazes:
🏃 Q in q-commerce is for quick delivery
As a business model designed to help local and small sellers efficiently fulfill orders, q-commerce focuses on speedy deliveries. We’re talking about orders arriving in minutes rather than days through this model’s:
- Efficiency. The proximity of retailers to buyers shortens the delivery time, sometimes even down to 30 minutes.
- Eco-friendliness. Q-commerce utilizes local and accessible storage, reducing the carbon footprint of different shipping processes.
♻️ R in recommerce is for recycling
Also known as “reverse commerce” and “repeat commerce,” recommerce refers to the buying and selling of second-hand goods. It has many different models, including restoration, repurposing, and resale.
Though not a new concept, recommerce has steadily risen, especially among the younger and more eco-conscious generations, due to its:
- Practicality. This model is an effective way to deal with unwanted or returned inventory. Even damaged inventory can find buyers willing to repurpose or recycle the materials.
- Sustainability. It’s a step towards a more circular and sustainable economy where there is little to no waste of resources.
With these two trends, the pressure is on for more sustainable yet speedy business practices. The question now is: Is your business ready to adapt?
TOGETHER WITH SELLER ALLIANCE
How to grow your network as an Amazon seller
Selling on Amazon can be challenging. Sometimes, seeking assistance from real-time experts proves more effective than binge-watching tutorials on YouTube.
With the complexities of the world’s largest ecommerce platform, one thing is clear—you need help. Building a strong network is essential for success.
A network of ecommerce experts can give you increased sales opportunities, access to resources, mentorship, and guidance.
🤝 Now, let’s get started in growing your network. Supercharge your efforts with the following tips:
- Join seller forums. Find helpful Amazon community spaces where you can ask and share information with other Amazon sellers and marketing experts.
- Attend conferences. You’ll meet your potential partners, suppliers, and experienced sellers at e-commerce conferences and trade shows.
- Partner with an agency. Aside from offering comprehensive account management services, agencies can introduce you to valuable contacts and resources within Amazon.
- Sign up with seller organizations. Tick all those boxes when you sign up with a seller organization. Get unlimited support from the best people in ecommerce and see your business skyrocket.
Ready to expand your reach while growing your Amazon business? Join the Seller Alliance community and enjoy these perks:
- FREE 14-day trial
- $47/monthly subscription, commitment-free OR
- Enjoy $397/year (a whooping $367/year worth of savings) exclusive for our SellerBites subscribers!
BITES OF THE WEEK
- Interactive Gifting: Etsy’s AI-powered Gift Mode gets users to interact with its gift categories.
- Reach and Grow: Here’s how Amazon Ads help brands reach audiences on and off Amazon.
- Amazon in Africa: Aside from retail, Amazon could be reshaping digital advertising in South Africa.
- PPC Savings: It only takes 7 steps to save thousands on PPC.
- Media Sorcery: Shopify's Magic adds a media editor to its suite of generative AI.
Protecting your brand just got easier with Meta’s improved feature
To combat counterfeiting and copyright infringement, Meta recently updated itsBrand Rights Protection Manager platform. Search Engine Land reported that the improved tool will help protect the intellectual property (IP) of brands through machine learning and simplify the reporting of infringement and business impersonation.
🆕 What’s new?
- Improved matching. Matches are now based on your past use of Brand Rights Protection.
- Saved search. Search terms and filters are stored to simplify monitoring.
- Cross-surface search. Simultaneous searches across Ads, Commerce, Accounts, and Posts are supported so that you don’t need to repeatedly enter keywords.
- Reference library expansion. Brands can monitor up to 200 images, up from 50 images before.
There are also updates to the Rights Manager:
- Automatic blocking. Rights holders can now automatically block matching images.
- Image attribution. Attribution links can be added to matching content on Facebook. Rights holders can also include a CTA to invite viewers to follow, email, or message their Page directly. 📣
- Bulk actions. Various actions can be performed at once on multiple image reference files for more efficient reference library management.
Safe and effective advertising is every seller’s dream. If you’re ready to get started, apply to Meta’s Brand Rights Protection now!
4 ways to establish a strong Amazon presence
Selling on Amazon is not just about the listings. You also need to have a strong presence to sustain your growth on the platform.
📍 Here are 4 ways to do that, as shared by E-Commerce Times:
- Draft impactful product pages. Because what better way to stand out among millions of listings than having professional-looking pages?
- Tip: Use high-resolution images and videos, keep your highlights (bullet points) concise, and include all the necessary information like product dimensions, variations, built, etc.
- Create content for maximum exposure. In short, optimize your copy for discoverability by leveraging SEO best practices. And don’t forget to be creative, too!
- Tip:Use relevant keywords that align with your product and branding in your listings, storefront, and ads. 📝
- Use an omnichannel strategy. While Amazon has a solid intent-based audience, your brand shouldn’t exist only on this platform. There are other selling channels outside Amazon that promise good sales and prominent exposure.
- Tip: Cross-post in other marketplaces and link your Amazon product pages. Just make sure to be consistent with your creative assets across the platforms.
- Encourage reviews. Having a decent number of customer feedback helps you build your brand’s credibility and foster a relationship with your buyers.
- Tip:Review Amazon’s guidelines on customer interactions to avoid violations, such as “begging” for 5-star reviews.
How about you? Do you use any of the tips above or do you have unique ones to make your brand presence stand out? Let us know by replying to this email! 📧