It’s officially the start of Q4! 🥳
And that also means it’s officially the start of holiday rush preps and BFCM sale. Take this opportunity to focus on doubling down on your efforts in advertising your products, especially if you want to end this year with a bang.
Are you ready for the last three months of the year?
- Amazon’s stricter OTDR requirements ⏱️
- Be a part of Walmart Marketplace’s new Collectible Experience 🪀
- Join a FREE exclusive community for Amazon sellers 👥
- Latest news and announcements you need to know 📢
- Goal-based bidding 🎯
BIG IDEA
Attention, sellers!
There are On-Time Delivery Rate (OTDR) policy updates you need to know! Amazon announced that they will be holding an Ask Amazon event on October 1st for all your questions or clarifications regarding these changes. You can post your questions directly on the forum thread and Community Managers and the OTDR team will answer them from 8 am to 5 pm PT.
🚚 What’s new?
- New minimum. Sellers are now required to have a 90% OTDR before they can list seller-fulfilled products on Amazon. This is effective as of September 24, 2024. OTDR below 90% may result in a seller’s inability to list seller-fulfilled products.
- New standard. Amazon has changed its recommended standard to 95% OTDR.
- New metric. OTDR is now calculated based on the tracked seller-fulfilled units delivered on or before the seller-promised ‘Deliver-by’ date prior to extensions. Before, the OTDR was measured after promise extensions were added.
- New time options. The transit time settings for shipping from China to the continental US have been updated.
- Options now range from 2-4 days to 14-20 days. The maximum transit time is down from 28 days to 20 days.
- If you currently have 14-28 days as your manually set transit time, it will automatically be updated to 14-20 days as a part of this change. This is effective on October 25, 2024.
✅ What to do?
Amazon has tools to help sellers set accurate delivery dates, reduce late deliveries, and meet or exceed the minimum OTDR requirement.
According to the announcement, “you will get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools.”
FBA inventory won’t be affected. But, this update is important for those who choose multiple fulfillment methods.
TOGETHER WITH WALMART MARKETPLACE
Join Walmart Marketplace to be a part of our new Collectibles Experience
Through our limited-time referral fee offer, sellers specializing in collectors’ items will have the chance to enjoy 0% referral fees* until October 31, 2024, plus additional perks!
Do you sell in the Trading Cards, Sports Memorabilia, Toys, Comic Books & Books, Media & Music and/or Coins categories?
Then you could be a great fit for our Collectibles Experience!
Learn more and sign up to sell on Walmart Marketplace today.
*Conditions apply
BITES OF THE WEEK
- Accelerate On Demand: If you missed the live, register to access Amazon Accelerate on-demand content.
- Global Access: Seller Assistant has announced a new VPN Amazon Seller tool.
- Fulfilled by Maersk: Amazon will be outsourcing fulfillment services to Maersk from a French warehouse.
- Allies in Amazon: It's time to register for a free Amazon Seller community - Seller Alliance.
AMAZON NEWS
Here are the latest Amazon news and announcements you need to know
- Update to listing policies: You must submit product compliance documentsrequired by Amazon BEFORE the product can be listed. This is effective September 30, 2024. Existing product listings will not be impacted.
- Automatically fulfill orders on social media channels: Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory. You can use any MCF integrations to connect social media stores with your selling account.
- Additional authentication: Two Factor Authentication (2FA) is an added requirement for all logins. According to Amazon, this additional step will help secure your account and private information.
- More coupon options: You may now offer both “Subscribe and Save” as well as “Reorder” coupons for the same ASIN. Customers can choose between a 10% off Reorder coupon (to a one-time purchase) OR a 20% off Subscribe & Save coupon (to an ASIN subscription).
TACTIC TALKS
Amazon DSP introduces goal-based bidding
ICYMI, Amazon DSP has just launched goal-based bidding. This aims to make it easier for you to hit your brand awareness targets.
Amazon Ads shared that this new tool optimizes your bids automatically to help you reach more customers and stay on top of their minds.
⚙️ How does it work?
- Set your goal to Awareness.
- Choose your goal KPI: Reach or Frequency.
- For frequency campaigns, select a weekly Target Frequency.
- Set your optimization strategy to Prioritize spending full budget (default).
- Save & watch Amazon handle the rest!
🎯This feature is currently available in North and South America, Europe, Middle East, and Asia Pacific.
👤 Who can use it?
- Amazon DSP advertisers worldwide—managed (Reach & Frequency) and self-service (Frequency only), running display, and video non-guaranteed
⭐ Why should you use it?
- More reach. Get your ads seen by more customers without extra work!
- Smart frequency. Set specific frequency targets to control how often people see your ads and avoid ad overload.
- Better budget use. Spend your full budget while maximizing performance and get the most out of every dollar spent.
- Real-time adjustments. Amazon DSP adjusts bids in real-time, so your campaigns are always fine-tuned for the best possible results.
- No wasted ads. Prevent under- or over-delivering ads so your campaigns are more cost-effective and impactful.
Ready to take your campaigns to the next level? Try it out on Amazon DSP and see the difference! 🚀
