As the ecommerce competition tightens by the day, lasting several years in the ecommerce scene is already a big thing. But surviving AND thriving in the industry for 100+ years? Thatâs a miracle made up of hard work and innovation!
And those are exactly what todayâs star brand has. If you want to know more about their success recipe, make sure you read every word from top to bottom.
- From a small brand to a 140-year-old legacy đ
- Foolproof Q4 marketing solution đŻ
- TikTokâs Prime Day magic đš
- The secret to becoming an 8-figure seller đ°
- Ecommerce survival hacks đ
SCRATCHING THE SURFACE
How this cleaning materials startup transformed into a timeless 140-year legacy
Messes are bound to happenâwhether from hosting a dinner party, playing with the kids, or just dealing with everyday chaos. Itâs all part of living life. AnMesses are bound to happen, whether from hosting a dinner party, playing with the kids, or dealing with everyday chaos. And let’s be realâcleaning isn’t the most glamorous task but it’s one of those things that must be done.
For over 140 years, Bissell made it their mission to make life a little less messy, literally. Their products are designed to take the stress out of cleaning so customers can focus on enjoying the moment without worrying about the aftermath.
𫧠Clean it all, from floor to ceiling
Back in 1876, Melville Bissell and his wife, Anna, were running a small crockery shop in Michigan. Tired of constantly cleaning sawdust from the shop’s carpets, Melville invented the first-ever carpet sweeper. đ§š
This simple invention was so effective that they quickly realized it wasnât just their store that needed itâeveryone did, including Queen Victoria! Fast forward to today, and Bissell is now synonymous with innovation in home cleaning. Their product lineup covers it allâvacuum cleaners, steam mops, carpet cleaners, and even air purifiers.
And the best part? It requires no complicated setups or heavy machines!
đ Positivity in full circle
Another reason Bissell is so well-loved is that their advocacy efforts resonate deeply with the community.
- Their Bissell Pet Foundation supports animal rescue organizations, showcasing their dedication to pet welfare.
- Many of their products are designed with eco-friendly formulas that help cut environmental impact.
Turn messes into success
The reason why Bissell has been around for more than a century is because theyâre constantly evolving. From their formulas to tech thatâs getting smarter by the day, theyâve kept up with the times while staying true to their roots: making life cleaner, easier, and a little more manageable.The next time you face a challenge in your business, remember Bissellâs journey. Donât be afraid to adapt and innovate because you too can transform messes into opportunities for success. â¨
TOGETHER WITH INSENSE
Elevate your Q4 marketing with this UGC sourcing solution
UGC videos are high converters for Q4 because they influence purchase decisions.
But the worst part about UGC and influencer campaigns? Sourcing. Briefing. Management.
Insense stands out because theyâre not only an easy-to-use platform, but they also provide managed services to take some weight off your shoulders, including;
- Ready-to-go UGC videos for paid social; they manage everything from creative research to post-production
- End-to-end creator management; from brief development to timely content deliverables – saving you 40+ hours per month.
Join major DTC marketing teams like Victoria Beckham Beauty, GoPure, and Solawave using Insense to scale their UGC and influencer marketing for Q4.
DIVING DEEPER
How TikTok pushed a brand to the top of Prime Day 2024 purchases
Long before “going viral” was a thing, Bissell was already creating a buzz. In the late 1800s, word of mouth traveled fast, and they quickly became a household name. It even reached Queen Victoria, who immediately insisted on using them to clean her palace!
Fast forward to today, Bissell is still taking the world and the Internet by storm. Fueled by over 44,000 5-star Amazon reviews and TikTok popularity, this brand has proven its staying power. Just this Prime Day 2024, Bissell reached new heights as one of their products was one of the 10 most popular items purchased.
đŁď¸ Real stories, real results
Bissellâs viral moment is no accidentâand the queens (and kings) of the homes agree. This cleaning powerhouse delivers on its promises, which is why it continues to make headlines far and wide.
- In an article by E! Entertainment Television, Marenah Dobin shared her struggle with removing paint stains from wooden floors until she discovered the Bissell Steam Shot.
- It quickly became her miracle worker, effortlessly lifting paint, grease, and even self-tanner stains using nothing but steam and water. No more harsh chemicals, endless scrubbing, or dealing with skin irritations from cleaning products!
- Bryce Gruber, a contributor for Readerâs Digest, decided to put the Bissell Little Green to the test.
- As a parent of 5 kids and 2 dogs, he was no stranger to battling spills and pet accidents. Drawn in by the machineâs TikTok fame, Bryce tested it on various surfacesâand it didnât disappoint.
Their stories, like many others, are a testament to how Bissellâs products continue to transform homes. From royal palaces to contemporary living rooms, Bissellâs cleaning tools make tackling messes easy, one stain at a time. đŻ
SELLER COMMUNITY
Learn how to become an 8-figure seller by joining this FREE seller community
Selling on Amazon is toughâwhether you’re just starting out or have been at it for years, the challenges are real.
But donât let that hold you back. Youâve got the determination; now you just need the right support to help you grow.
Thatâs where Seller Alliance comes inâa community powered by industry experts whoâve scaled 8-figure brands and are ready to help you succeed.
Why join Seller Alliance?
- Access free, valuable resources, tools, and templates from Seller Interactiveâwithout the cost of an agency
- Receive expert advice and personalized coaching from seasoned professionals
- Take advantage of courses and modules to learn skills that boost sales
- Get announcements, information, and insights to stay ahead of market trends
Selling on Amazon isnât easy. Surround yourself with people who are on the same journey and those who have already succeeded.
Youâre not alone. Join the waitlist and leverage this powerful community today!
SUCCESS BLUEPRINT
4 tips to survive long in the ecommerce industry
The rapid rise of ecommerce is impossible to ignore. In 2023, the industry was valued at a staggering $6.5 trillion; experts predict it will soar to nearly $10 trillion by 2027. Thatâs a lot of online shopping!
With all this growth, now is the perfect time to craft a solid plan to ensure your store continues to thrive. StartupNation outlined 4 essential tips to help you get on the right track:
- Always have a Plan B. Natural disasters, trade disruptions, and rising costs can quickly derail your plans. Thatâs why itâs essential to have a strategy in place to navigate these unexpected challenges. đ
- Tip: Have backup suppliers to keep your supply chain running smoothly.
- Prepare for changes in demand. Is it really selling on Amazon if youâre not navigating bumps along the way? The journey to growth is rarely smooth, which makes it crucial to stay agile and ready to adapt to shifts in demand.
- Tip: Make sure you have the right funding support in place.
- Invest in a multichannel brand voice. You want to be memorable, right? A unified voice not only strengthens your identity but also builds trust and recognition among your customers! đ¤
- Tip: Make use of your product descriptions and social media to showcase your brand personality.
- Commit to customer service. Quick delivery and responsive support across all channels will build trust with your audience. This can help you differentiate your brand without breaking the bank on promotions.
- Tip: Consider using an all-in-one platform that tracks customer inquiries from various channels.
âł Establish your timeless legacy
Consistent growth hinges on the right strategies. No matter where you’re selling, a well-aligned plan for long-term success will provide you with the edge needed to outshine the competition. So, roll up your sleeves and get to work!