We’ve now entered the second month of 2024—the love month. ❤️
Let us be the first to show affection by giving you some of the best sales and marketing tricks to win customers this season of love:
- Win customers this Valentine’s Day 💰
- Why some Amazon sellers aren’t making sales 🥀
- What’s selling hot on the week of February 14 🎁
- Marketing tactics for a successful February 📈
BIG IDEA
Did you know that Valentine's Day can be just as profitable as Black Friday and Christmas? Customers are ready to spend on their loved ones—and you should be ready to give them good value for their money.
Yieldify notes an 11% increase in average order values before Valentine's Day. So you must prepare as early as the first 3 days of February to capture 20% of online sales.
🫶 No idea what to do yet? Here are some tricks to capture those sweet sales:
- Classic strategies: Consider cross-selling, offering free shipping, and providing last-minute delivery options.
- Landing pages: The average ecommerce bounce rate ranges between 20% and 45%. Stay on the lower end by creating dedicated Valentine's landing pages that are sweet, simple, and conversion-friendly.
- Audience segmentation: You can do this by categorizing your products by gender or customer intent. Don’t forget to optimize conversions by A/B testing your CTAs! 🆎
- Guided shopping: Address those pesky cart abandonment issues by curating content with your recommended products.
- Engaging email campaigns: Like we said last time, email marketing is still relevant. Maximize this oldie-but-goodie tool for your Valentine's Day marketing by:
- Starting your campaigns early
- Adding emojis to your subject lines to increase open rates by 45% 😉
- Sending timely cart abandonment reminders to recover potentially lost sales
- Giving freebies to attract new customers
Keep calm and give love
Lovers shouldn’t be the only ones who are happy during this season. So, gear your online store for customers to win their hearts—and pockets. 👛
TOGETHER WITH SELLER ALLIANCE
Why Amazon sellers struggle to make sales
According to Helium 10, almost half of Amazon sellers earn $1,000—$2,500 monthly. Some are above that margin while some are below it.
But with Amazon being the biggest ecommerce retailer, you might be wondering—why do some sellers still struggle to make sales?
👇 Here are the possible reasons:
- Unoptimized product listings. Listings without compelling titles and detailed descriptions do not rank well in search results. This leads to lower visibility and sales.
- Poor product selection. It takes longer to generate profit and recover your initial investment if you choose products with low-profit margins or in a saturated playing field.
- Poor advertising strategies. Incorrect audience targeting or ad format can result in low sales due to lower visibility and reach.
- Lack of Amazon selling experience and knowledge. Most don’t have time to dig through the ins and outs of selling on Amazon and try to wing it on their own. A lack of experience and knowledge can break your sales even if you’re selling a good product.
✨ If you’re one of those sellers struggling to make sales on Amazon, don’t worry. Here are ways to boost your sales:
- Optimizing listings. Enhance your product descriptions, images, and keywords so more potential buyers can see your listings.
- Researching profitable niches. Identify uncharted markets with strong sales potential and offer the products they need.
- Partnering with an agency. Work with agencies offering full account management services to help you improve your marketing strategies, protect your brand, and more.
- Joining seller communities. This will help you learn new skills and discover industry trends from experienced Amazon experts. Grow your network and benefit from on-demand coaching and mentorship.
Ready to expand your reach while growing your Amazon business? Join the Seller Alliance community and enjoy these perks:
- FREE 14-day trial
- $47/monthly subscription, commitment-free OR
- Enjoy $397/year (a whooping $367/year worth of savings) exclusive for our SellerBites subscribers! 🎉
BITES OF THE WEEK
- “Gift” is Key: People are already searching for Valentine's Day gifts—better add "gift" to your keywords.
- February Content: Here’s how to decide which relevant content to post this month.
- Get Social: This month has a lot of "fun" dates to engage your audiences.
TRENDING TOPIC
Top product categories for Valentine’s Day 2024
Valentine’s Day is no slouch when it comes to the shopping game. According to a report by GlobalData, here are the top categories that are selling like hotcakes—from indulgent treats to naughty surprises:
- Indulgence and self-care. Products that scream pleasure and self-care, like adult toys, are likely to take center stage this Valentine’s Day. Back in 2021, 58% of people worldwide leaned towards the spicier side of things.
- Prepared meals and meal kits. With everyone dealing with work and the shaky economy, many will opt for prepared meals and meal kits to whip up at home. After all, the best way to one’s heart is through the stomach, right? 🍽️
- Makeup and perfume. Nowadays, everyone's all about that touch of glam. So, the products in these categories are perfect gifts for men and women wanting to cheer up their special someone (or themselves).
- Beauty and grooming products. Customers would like some pampering during this day. If you’re selling under this category, our tip is to make sure you cover products that cater to guys and gals. Everyone will celebrate, so inclusive marketing is the key.
- Confectionery. No Valentine’s Day is complete without a sweet touch. Confectionery continues to be a fan favorite, with 60% of global consumers buying personalized selection boxes, vegan-friendly options, and naughty limited-edition treats. 💝
💕 Valentine's Day isn't just a shopping day—it's a chance to capture the love vibe and boost sales. Taking note of the best-selling product categories is good, but pairing it up with high-quality products is still the surefire way to woo shoppers.
ACTIONABLE ADVICE
8 marketing tactics to maximize your February sales
Now, don't fret if you're not selling in the top categories we discussed. You can still have your share of the ecommerce pie by following these marketing tips from Segmentify:
- Remind your customers—either by adding some red, pink, and heart shapes to your landing page or by sending reminder emails or push notifications.
- Carry out unique promotions. It doesn’t have to be a hefty discount. Personalized and exclusive promotions and coupons can already make customers feel special. 🎀
- Give personalized recommendations. Pin Valentine’s Day-related products on your landing page, search results, and popular pages to capture attention.
- Guarantee on-time delivery. Typically, products purchased during Valentine’s Day are gifts for others. So delayed deliveries are a BIG NO. You may also want to offer last-minute options for those needing ultra-fast delivery. ⏳
- Wrap orders with style. Include thoughtful touches, such as gift receipts, gift cards, and a note section for personalization to enhance the customer experience.
- Suggest complementary items to guide customers in creating personalized gift packages.
- Romance your marketing. Add a touch of romance to your marketing campaign. For example, you can sprinkle some nostalgic elements that can evoke emotions and connect with buyers.
💑 Bonus tactic: Segment your customers
Diversify your options to cater to various buyer segments—family, friends, co-workers, and even anti-Valentine folks! By applying these tips, you'll not only increase your sales during the season of love but will also imbibe a memorable shopping experience for your customers.
