Happy Thursday.
There’s a question in our minds while writing today’s issue: why do some people prefer working alone and how do they efficiently achieve their goals on their own?
That takes a lot of skills and resourcefulness, so hats off to these amazing humans! But do they also think of hiring a partner once in a while? Because from what we have for you today, having a teammate could be a game-changer.
- Pros of Amazon’s Partner Network ✅
- Getting rich on Amazon 💲
- The secret to gaining solid Amazon presence 🤫
- Ad partner hiring preparations 📃
BIG IDEA
As sellers, you know how crucial advertising is in growing your business. You also know how challenging it can be to find the best advertising strategy for your brand. What you need (and want) is a toolkit filled to the brim with tools, resources, and insider tips—all at your fingertips.
That's Amazon's Partner Network for you. It's your command center where you can finesse your business relationships with Amazon Ads and mingle with the pros.
🏄 Looking for a sign to hop on board Amazon’s Partner Network? Here are some:
- Partner status. Earn your stripes by showcasing your expertise and delivering head-turning results.
- Resource galore. From user guides to case studies to events and webinars, you'll find a variety of resources to support your journey.
- Certification showcase. The Partner Network allows you to highlight the certifications completed by your team. It's like wearing a badge of honor for your business!
- Enhanced visibility. By getting your name in the partner directory, you expose your expertise to advertisers eager for top-tier talent.
- Developer resources. Gain entry to a wealth of technical documentation and the latest release information.
👤 Who can join?
Whether you're an ad agency, a tool provider, or just someone who has a knack for digital advertising, there's a place for you here. Here's how you can register:
- Identify your representative. Who in your organization has the authority to accept the Partner Network terms? Identify and create the account.
- Complete the registration form. Disclose all the necessary nitty-gritty about your business.
- Accept the terms and conditions. Review the fine print so you know what you're getting into.
- Set up your account. Add users and advertisers and then submit your directory profile listing.
- Dive into resources. Once you're all set up, it's time to explore! Check out the resources, events, and webinars waiting for you.
💡 Knowledge is power
With a myriad of tools and insights at your disposal, the possibilities are endless. So, dive right in, explore every nook and cranny, and seize every opportunity to elevate your business.
The more you learn and grow, the greater your potential to make a lasting impact.
TOGETHER WITH EZ-COMMERCE
Want to get rich from Amazon? Well, think again
Amazon's vast marketplace promises financial freedom, passive income, and the ability to work from anywhere. However, the path to riches on the platform requires braving several difficulties.
The first of the obstacles is finding two crucial things to kickstart your Amazon journey: the right product and the right supplier.
Finding the right product
Doing this isn't as simple as picking an item you like or think others will want. The market is incredibly competitive—choosing the wrong product can make or break your Amazon business.
You need to consider:
- Extensive market research. Identify a niche with high demand but low competition by analyzing sales data, competition levels, and market trends.
- Profit margins. A popular product is no good if it’s not profitable.
- Trends vs. longevity. Find evergreen products that consistently sell over time rather than trendy ones.
- Legal and safety considerations. Some products, especially toys, electronics, and beauty products, are subject to strict regulations and safety standards. Make sure you can comply to avoid fines, product recalls, or legal actions.
Finding the right supplier
Once you've identified a promising product, the next challenge is finding a reliable supplier that offers:
- Excellent quality control. Conduct factory inspections and request samples to verify their quality control operations and credibility.
- Easy negotiation and communication, especially if they’re overseas. This includes securing written agreements for specifications, payment terms, and delivery schedules to avoid delays and errors in your orders.
- Proper lead times and inventory management. You don’t want stockouts or overstocking as these can significantly affect your margins.
- Smart cost management. The key is to balance competitive pricing and quality, which could require trial and error.
So, are you ready to get rich from Amazon?
The prospect of getting rich from selling on Amazon is undoubtedly appealing. To achieve this goal, you must have realistic expectations and a thorough understanding of the challenges involved—something EZ-commerce has.
Its founder, Dvir Cohen, knows very well that it’s not a get-rich-quick scheme. That’s why he’s willing to share the secret of becoming an eight-figure earner like himself (Hint: it involves PPC).
Want to know the secret?
Yes, I want the secret to success!
BITES OF THE WEEK
- Sharing is Caring: Amazon is partnering with Reach to offer “contextual” first-party data.
- DSP Update: DYK you can now customize your advertising budgets, bids, and fees to your preferred currency?
- Call for Submissions: You can now submit an entry to the Amazon Ads Partner Awards 2024.
TRENDING TOPIC
How to find the right ad partner to gain solid Amazon presence
When you think of Amazon, one of the first things that comes to mind is competition. But what if we told you that you can find a partner there to grow your business?
We’re talking about Amazon Ads partners—agencies geared to support your business needs and strategies. 💼
Why team up?
Sure, you’ve got a team internally. But there’s nothing wrong with bolstering your forces. Plus, you can:
- Gain a fresh perspective. A new eye opens the door to identifying opportunities and avoiding pitfalls that might otherwise go unnoticed. This blend of viewpoints creates a dynamic synergy that pushes innovation.
- Leverage years of advertising experience. Amazon Ads partners offer a buffet of services tailored to cater to your every marketing whim. You can find an agency whose expertise lies in the aspect you're looking to improve.
🌟 Finding "The One"
To find your perfect partner in the Amazon Ads partner directory, you must separate the diamonds from the rough. First things first, keep an eye out for those gleaming badges of distinction:
- Partner Status badges: These badges indicate a partner's expertise and dedication in their craft.
- Partner Awards badges: If you spot a partner with this badge, you know you’re dealing with some seriously innovative minds. This is Amazon's way of honoring those who offer exceptionally good service.
🤝 Your partner awaits
In the big world of Amazon, standing out can be tough. But with the right Amazon Ads partner, it gets easier and more exciting. These partners are armed with expertise and strategies to help your business thrive.
So, go forth and harness the power of collaboration!
ACTIONABLE ADVICE
5 things to do before hiring an ad partner
Advertising on Amazon can feel like navigating a dense jungle. That's why many sellers turn to advertising partners to help them find their way through this challenging environment. 🧭
But how do you choose the right partner to achieve your business goals?
✍️ Deltamatix shared some tips to get you started.
- Figure out what you need. Knowing your pain points will help you find a partner who can address them directly. For example, if it's a campaign setup you need, find someone with a solid track record in launching successful campaigns.
- Choose a partner who understands your brand. This will ensure that your ad campaigns resonate with your brand messaging and values.
- Look for industry expertise and experience. When scouting for a partner, dig into their background. A partner with a solid track record can help you build impactful campaigns and optimize them for the best results. 📁
- Assess their communication and reporting. A top-notch ad partner should maintain clear and timely communication and provide regular, insightful reports on campaign performance.
- Check their pricing model. Some opt for a flat fee, while others take a percentage of your total ad spend. Select a partner whose pricing strategy matches your financial plan.
Trusting someone else with your business can be daunting. That's why thorough research is crucial in finding a partner you can rely on. This way, you can sleep peacefully at night without worrying about your business. 💤
