Happy Monday, sellers! 🎉
Did you catch our special issue over the weekend? (We know, you’re welcome. 😉) Two more are headed your way soon, so keep an eye on that inbox.
And hey, if you haven’t jumped into our mini contest yet, now’s the time, winners snag a special prize.
- Your LAST shot at a FREE pass to level up 🚨
- Is Amazon’s “Buy for Me” a gift or a trap? 🎁
- Amazon muscles into Walmart, Shopify, and SHEIN 🏗️
- Boost your listings in 6 variation steps ✨
- Get Looped In and take the chaos out of ecommerce accounting ✉️
- We’ll link your newsletter for FREE. Send your applications here. 🤝
HOT TOPIC
Amazon has a knack for dressing up strategy as generosity, and its new “Buy for Me” feature is no exception.
According to a Medium post, shoppers can now browse on Amazon but check out on a brand’s own site. Free traffic, right?
But if there’s one thing sellers know, it’s that Amazon never moves without an endgame. 🤔
📊 Data is the real currency
That checkout detour? A goldmine for Amazon.
- Purchase behavior: Amazon sees what shoppers actually buy off-platform.
- Conversion insights: They track which categories convert, what prices trigger a sale, and which promos work best.
- Data scale: No single brand could match insights at this level.
Behind the scenes, the platform quietly collects data, shapes habits, and keeps monetization power for later.
🛒 Loyalty still belongs to Amazon
Even when buyers technically purchase on a brand’s site, Amazon keeps them in its orbit.
- Orders still show up inside the Amazon app.
- Emails pass through Amazon relays.
- Shipment tracking? Yep, all on Amazon’s interface.
End result: shoppers continue to associate the purchase with Amazon, not the brand.
⌛ Today's perk, tomorrow's…
Right now, brands don’t pay a cent, but history shows that won’t last. Amazon could change the rules at any moment: add referral fees, bundle ads, or tie it to FBA perks.
So if it’s boosting your store now, seize the upside while it lasts.
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BITES OF THE WEEK
- Amazon’s Ad Generator: Just ask, Amazon's AI assistant will generate it, no matter what type of ad it is.
- eBay’s Latest News: eBay posted several updates this week that sellers should be informed of.
- Shein’s Supply Network: Fashion brands can tap into Shein's supply chain via apparel manufacturing networks in China.
- Raglan’s Banning Shein: The recycling center and reuse store is banning Shein clothing as they're difficult to rehome.
AMAZON NEWS
Amazon extends fulfillment Walmart, Shopify, and SHEIN
Amazon reported that over 600,000 independent sellers ship 5B products each year through the retail giant’s supply chain network.
And the company’s not stopping there, it’s adding:
- AI-powered customs clearance
- New global warehousing, faster freight lanes, and
- Fulfillment for Walmart, Shopify, and SHEIN
🌍 Warehousing goes global
Amazon’s Global Warehousing and Distribution (GWD) lets sellers store goods near factories at lower cost and drip-feed them into countries as demand rises.
- Inventory entered Amazon’s network 7 days faster
- Sellers stayed in stock and gained an edge on same- and next-day delivery
🚢 Shipping gets smoother
Sellers now get more direct shipping routes from manufacturing hubs to key markets. By 2026:
- 96% of inbound FBA volume will be covered
- Fewer handoffs mean more predictable timelines and fewer seasonal disruptions
🤖 AI tackles customs
Customs forms: boring, painful, and expensive when wrong. Amazon’s new AI tool:
- Pre-fills classification fields
- Reuses info across documents
- Flags errors before they cause delays
🔗 End-to-end automation
Amazon is uniting freight, warehousing, and fulfillment into one automated flow. With this, sellers reported less peak-season stress, and in 2023, same- and next-day eligible products saw a 20% sales lift.
🕸️ Multi-channel fulfillment expands
Amazon’s fulfillment network isn’t just for Amazon anymore. With Multi-Channel Fulfillment (MCF), sellers can now cover Walmart, Shopify, SHEIN, and more.
The long-game payoff: less time chasing freight, more time building your brand.
SELLER REFRESHER
6 steps to cleaner Amazon listings
Ever had a customer ask, “Do you have this in another size or color?” That’s where listing variations come in.
Instead of juggling separate listings, bundle options—size, color, material—under one parent. Seller Presto detailed how to set it up:
- Head to Seller Central. Go to the Inventory tab and click on Manage Inventory.
- Find your product. Choose the listing you want to expand, click Edit, and then select Copy Listing.
- Open the Variations tab. Pick the right theme, such as size, color, material, or shape.
- Add your variations. Select the variation type and enter all your options.
- For example, if you sell trainers in five sizes, check the “Size” option and fill in each size before clicking Add Variations.
- Fill in the details. Add SKUs, product IDs (UPC, EAN, or ASIN), condition, price, and quantity for each variation.
- Save and polish. Click Save and Finish, then upload product images by going back to the parent listing, clicking Edit, and selecting Manage Images.
💡 Why it matters
Variations keep your catalog clean, boost discoverability, and make it easier for shoppers to compare and choose—all in one place.
Plus, fewer stray listings means more reviews and ranking power consolidated under your parent ASIN.
