Social media platforms are losing their identitiesBefore, the biggest challenge for social media marketers was creating unique content for different platforms. YouTube demands quality long-form videos, Instagram requires aesthetic visuals, and Twitter (now X) is only for bite-sized[...]
Accelerate your business growth with AI marketingMarketing is one of the key business areas where AI is predicted to drive massive changes. True enough, this technology has taken over businesses' marketing operations, especially in the ecommerce space.
But what's AI marketing, exactly?[...]
Temu beats Shein in web traffic and purchase visitsThe last time we heard about the Temu and Shein tension, they sued each other for illegal business practices. Now, they're fighting over the attention of their target shoppers—Gen Zs.
Here's the latest chapter in their retail rivalry,[...]
Amazon denies FTC’s illegal monopoly allegationsAmazon is no stranger to lawsuits. But the most recent antitrust case filed by the Federal Trade Commission (FTC) antitrust must've hit a nerve, as the retail giant strongly denied the allegations.
The FTC called the company's pricing[...]
Include 3D content in your listings for a more immersive shopping experienceRegistered brand owners can now add 3D content to product listings. According to Amazon’s announcement, product listings can now showcase 3D assets so customers can:
virtually try on shoes or eyewear;
see how a product will look in[...]
Supercharge your business by enrolling in these 5 FBA coursesEvery successful Amazon seller started from scratch. But thanks to the Internet, many can now easily search for tutorials and tips on navigating the ins and outs of the marketplace.
Still, not every content in search engines and video[...]
Walmart’s marketplace hit the 100,000 active seller milestoneWalmart's online marketplace is now a bustling community of 100,000 active sellers. Marketplace Pulse describes this growth as remarkable, with the marketplace doubling in size in just 18 months.
📈 More and more sellers
Walmart[...]
Amazon scraps the 2% extra fee for Seller Fulfilled PrimeThis was the abrupt decision made by the retail giant several days before the fee was set to take effect. According to Fortune, this could be a cautious move on Amazon's side, as it faces a possible large antitrust investigation.
⚙️[...]
Beyond chatbots, what more can AI do for your business?The emergence of chatbots like ChatGPT drastically transformed the way retailers manage business. Most were able to streamline their processes and polish their customer services.
But despite being handy, this technology isn’t enough to[...]
Boost your brand’s potential through Amazon seller conferencesAmazon's ecosystem continues to expand by the day. If you fail to ride on the rapid changes, you may struggle to grow your business in the marketplace.
Fortunately, there's a great way to level up your game—Amazon seller conferences.[...]
Holiday spending will surge by 6.7%In some interesting research findings, Marketing Brew spilled that customers prefer to see ads on Amazon. However, this contradicts what marketers favor, which is currently YouTube.
Here’s why they don't see eye to eye in terms of where[...]
The second Prime Day this year: Prime Big Deal DaysAmazon is back with another 2-day shopping extravaganza this October—Prime Big Deal Days. This fall version of Prime Day is set to kick off at 3 AM ET (12 AM PT) on October 10 and will run through October 11.
The retail giant hosted the[...]
