It seems like AI is fully taking over every social media platform. From Facebook to Amazon, it’s now making its way to music streaming services such as Spotify and Apple Music.
It goes to show how powerful AI is. We’ve yet to know how big it could further get in the coming months.
BLACK MARKET
Did you know bots are responsible for around half of all online traffic? And that ‘bad’ bots make up one-third of that traffic?
💸 So yep, Stacked Marketer says there’s a fat chance you’re wasting money on fake traffic because:
What can you do?
Businesses use PPC to boost their brand awareness and sales. But with all the increase in bad bot traffic, you’re more likely flushing your budget down the drain. 🚽
You can protect yourself by investing in bot-blocking tools, implementing audience exclusions, filtering IPs, and vigilant monitoring. For email campaigns, your email service provider settings should filter out machine clicks based on patterns, such as instant clicking after email receipt.
TOGETHER WITH AMZJOY
Are you a new Amazon seller? Or are you planning on selling on Amazon? Whether you're a newbie or a pro seller, you're always bound to encounter problems. These are inevitable—but that doesn't mean they can't be avoided or addressed.
Here are the usual problems and how you can address them:
Delayed profitability 💸
Since Amazon pays third-party merchants every two weeks, you need to invest in maintaining your inventory. This can generate cash flow issues and could delay profitability at first.
The solution: If you're struggling to plan how to manage your inventory, you can work with full account management specialists. They will guide you on which stocks you'd need to replenish and when depending on the data.
Price wars 🏷️
Here's the truth: you're not the only hopeful Amazon seller. There are other people like you out there. And you might be selling the same thing too!
The solution: Invest in advertising. But it's easier said than done. You'd have to be knowledgeable in handling campaigns and adjusting bids. Pay-per-click (PPC) advertising can either make or break you.
Compliance with Amazon's policies
Amazon is pretty strict with what sellers are publishing on the platform. This includes (but is not limited to) eligibility, promotions, commercial solicitations, and content infringement.
The solution: Read up on Amazon's policies. But it can get overwhelming, especially if you're new to selling on the platform. The good news is that you can leave these to the account management experts. You get to save time while making sure you’re complying with their policies.
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BITES OF THE WEEK
BIG IDEA
Competition isn't just about products anymore. It's also a contest for creating unforgettable shopping experiences.
🛎️ And that’s where concierge commerce enters the scene. Just like a hotel's concierge ensures your needs are seamlessly met, concierge commerce elevates the standards for personalized services in online shopping.
Romania Insider listed several touchpoints where you can incorporate this into your strategy:
🤔 Should you hop on the trend?
If you wish to create moments that linger long after the purchase is made, then definitely YES!
Concierge commerce is like having a friendly digital persona to serve customers as soon as they enter your online store. By promptly answering questions, recommending products, and adding a touch of entertainment, you can provide your customers with a seamless shopping journey from start to finish.
SOCIAL PULSE
As social commerce continues to soar, platforms are aiming for the attention of younger audiences. YouTube, the video-sharing giant, has recently updated its shopping features as it faces tough competition from TikTok Shop.
According to Modern Retail, these new features offer content creators more opportunities to monetize their content. It also signals the commitment of Alphabet, YouTube’s parent company, to stay competitive in social commerce.
🏷️ What’s new on YouTube?
🔍 So, should you integrate these features into your marketing plan?
It’s a good idea to give them a try! Using YouTube's shopping features can benefit your business in several ways:
🎥 With its vast audience and powerful features, YouTube is a great platform for your business to thrive in the digital age. So, don't miss out on the opportunity to leverage YouTube Shopping as part of your marketing strategy.
