In case you’re wondering what’s the latest about Amazon’s antitrust case, the FTC is now accusing company execs of destroying evidence. That’s a new level of messed up (and illegal) if proven true.
Good thing we at SellerBites pledge to do the opposite—disclosing every relevant info you need to grow your business and survive the fierce ecommerce world.
BIG IDEA
Amazon has just unveiled plans for its highly anticipated 10th Prime Day event, which is set to take place this July.
Short recap: last year was nothing short of phenomenal! Shoppers went crazy, buying over 375 million items worldwide and saving a total of $2.5 billion on millions of deals. Last year's Prime Day also set the bar even higher by zipping deliveries at warp speeds. 💨
It was hands down the biggest Prime Day bash in history...yet. As the retail giant gears up for this year's shopping event, higher-ups at Amazon are convinced that this year is going to be epic!
🛍️ What's the plan?
For starters, Amazon’s doubling down on its efforts to ensure this year's Prime Day is an absolute blockbuster. We’re talking bigger discounts, exclusive offers, and all the must-have items customers have been eagerly eyeing.
And for sellers like you, it's not just another shopping event—it's an unparalleled opportunity. Prime Day 2024 is a chance to make a lasting impression and drive unprecedented sales.
🌎 Where's the party at?
Prime Day fever transcends borders—it's a worldwide sensation! You can tap into members in 26 countries worldwide, including key markets like the U.S., the U.K., Canada, and India.
So, brace yourself and put your battle shoes on. Prepare your inventory, fine-tune your promotions, and get ready to showcase your products to millions of eager shoppers. No matter where you're based, there's a whole lot of sales potential for you.
Stay tuned for updates, sneak peeks, and exclusive deals as we count down to the biggest shopping event of the year. 🎉
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BITES OF THE WEEK
TECH MARKETING
As the marketing world rapidly evolves, generative AI is equally fast in taking center stage. According to Marketing Tech, businesses are moving from testing this new tool to incorporating it into their strategies.
🎞️ AI in action
One best example of generative AI in actual ecommerce action is Amazon Q. It’s a new type of AI-powered assistant that you can use in your business to:
Looking at the bigger picture, there are 2 proven ways to make generative AI your efficient, cost-effective marketing ally:
👀 A word of caution, though
Don’t rely solely on AI. 🤖
As with any other technology, AI has its flaws. Balancing between AI and human input is essential to ensure accuracy and quality.
If you’re determined to make it your next marketing assistant, it’s best to start with small projects. This way, you can test things out and improve your strategies effectively.
ACTIONABLE ADVICE
With Prime Day just around the corner, promptly getting inventory across different fulfillment centers is important. This ensures customers get fast delivery no matter where they are.
This is where FBA inbound placement comes in.
🪙 Right place, right price
Rolled out on March 1, 2024, the FBA inbound placement service is Amazon’s way of helping you get your items to different fulfillment centers. But of course, it comes with a cost—a minimum of $0.21 per item, to be exact.
To pay or not to pay?
With all the new fees, sellers are sharing tips on how to be cost-efficient. One post in Seller Central detailed how you can avoid the inbound placement fee:
📍Note:You can only have up to 1500 units and 50 SKUs in the whole shipment. If you exceed even by just one unit or SKU, the optimized/free placement option will be unavailable.
Another note:Technically, you didn’t avoid the placement fee by following the tips above. You just optimized your shipments to waive or reduce the fees.
Was it effective?
Some sellers said the hack worked for 4 identical boxes. Others say you can go up to 8! Although a few have mentioned that multiple small shipments may cost you the new low-inventory level fee.
Are you thinking of seeing the result yourself? If you are, let us know how it turns out by replying to this email! 🔍
