Amazon Prime Day handed Walmart a golden window

Let’s just say the ecommerce gods were not asleep at the wheel this week. 😮‍💨

From Amazon’s vanishing act to Temu’s pricing faceplant and a Prime Day backfire that handed Walmart a win, sellers had plenty to watch—and dodge.

Here’s what went down while you were busy keeping your listings alive.

• Stretched Prime Day gave Walmart the edge 🛒
• Ever wonder what tools top agencies use for Amazon? 🛠️
• Temu can’t lure sellers away from the Buy Box 💸
• Amazon ghosted Google Shopping completely 👻
• Get Looped In and take the chaos out of ecommerce accounting ✉️

HOT TOPIC

In a bid to stretch shopper budgets (and sales totals), Amazon turned Prime Day 2025 into a four-day marathon. 

But instead of boosting conversions, the drawn-out event backfired—giving deal-hunters more time to compare, bail, and bounce to Walmart.

True enough, Walmart saw an 8.9% surge in foot traffic during Amazon’s sale window. 

🍪 Quick bits

• Prime Day’s urgency fizzled over four days
• Walmart+ promos targeted lower-income households
• In-store deals drove traffic, especially back-to-school
• Amazon carts stayed cheap—mostly under $20 purchases
• Essentials outsold splurges (think soap, not smartwatches)

💬 SellerBites’ take

Amazon made room. Walmart moved in. By trying to soften the pitch, Prime Day lost its punch—and Walmart didn’t hesitate to capitalize.

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BITES OF THE WEEK

• Subscribe & Save: Try this Amazon program, at no additional cost, to build your brand.
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• Amazon Millionaires: The number of sellers exceeding $1M in annual sales has grown.

BLACK MARKET

Sellers won't undercut Amazon for Temu

Temu wants to rebuild its U.S. business by sourcing from U.S. suppliers, but many aren’t budging on price. Why? They’re terrified of triggering Amazon’s price-matching algorithm—and losing the all-important Buy Box.

So much for local leverage.

🍪 Quick bits

• U.S. sellers won’t offer Temu lower prices than Amazon’s
• Amazon’s algorithm could punish price differences by yanking the Buy Box
• Sellers risk lower margins if Amazon auto-matches a Temu discount
• Temu controls final pricing—another red flag for brands used to Amazon’s rules (even if they’re strict)

💬 SellerBites’ take

Temu’s trying to woo U.S. sellers with lower fees and seller perks, but Amazon’s pricing grip is too strong.

Until Temu figures out how to beat—or bypass—the Buy Box algorithm, most brands won’t touch it with a ten-foot price tag.

TRENDING TOPIC

Google just lost its biggest retail advertiser

Amazon didn’t make a peep, but the impact is deafening: it quietly pulled out of Google Shopping ads across 20 countries. No more Product Listing Ads, no Merchant Center presence—just a full-on vanishing act. 🎩

The move leaves a gaping hole in the Google Shopping ecosystem, and a few interesting openings for the rest of us.

🍪 Quick bits

• Amazon was one of Google Shopping’s top ad spenders
• Their exit lowers CPC pressure and opens up impression share
• Brands can now compete without Amazon crowding the placements
• Some sellers may lose passive exposure from Amazon’s funnel
• Theories are swirling: AI pivot, budget cuts, or internal ad reallocation

💬 SellerBites’ take

Amazon rage-quitting Google Shopping is like LeBron walking off the court mid-play—it changes the game instantly.

That’s bad news for Google, but potentially great news for third-party sellers: fewer bidders, cheaper clicks, and more room to win.

But don’t get too comfy. When Amazon goes quiet, they’re usually planning something loud.🤐