BIG IDEA
In the ever-competitive, fast-paced business world, branding remains paramount. It serves as the linchpin in market positioning—the heart and soul of how your audience perceives you. But as time progresses, challenges and opportunities alter how brands are perceived, urging marketers to embrace a flexible strategy.
💡 De Mellows has unraveled the complex landscape of branding in 2024, offering tips to maximize opportunities and overcome challenges.
💪 Rise to the challenge
Branding in 2024 and in the coming years isn't for the faint of heart. But hey, where's the fun in playing it safe? With a dash of innovation, a sprinkle of authenticity, and a whole lot of heart, you shall conquer the branding challenges and emerge victorious.
So here’s to shaping perceptions, fostering trust, and thriving in the ecommerce whirlwind.
TOGETHER WITH SELLERMETRICS
Are you serious about stepping up your Amazon ads game but don't know where to start? Tired of the same old fluff and cliché tips you come across online?
Don't rely solely on the information and resources you find online!
Guess what? You're in for a treat.
Rick Wong, founder of SellerMetrics, a popular third-party Amazon PPC service, has just published a 270-page book on Amazon advertising.
The book delves deep into:
and much more!
There's no better way to learn how to sell effectively on Amazon than from someone who knows the ins and outs of the industry firsthand. Save time searching through links and videos. Everything you need to know about growing on Amazon is in this 270-page book!
Get your copy at the link below 👇
BITES OF THE WEEK
HOT TOPIC
In today's time, our lives have become deeply intertwined with data. Why wouldn't they if every click and tap leaves a digital footprint? Brands can leverage this wealth of data to better appeal to their target audience. Yet, with this opportunity comes significant responsibility—consumer privacy rights.
With data breaches and privacy mishaps making headlines, trust has become the most valuable currency. However, The Times of India emphasizes that data privacy isn't a burden but an opportunity for brands to shine.
By prioritizing privacy in their operations, brands can:
🛠️ Data privacy-driven strategy
So, how can you ace the data privacy game? It’s all about laying down the groundwork:
🔒 Keep it private
While some may perceive data privacy legislation as a potential brand growth hindrance, it's not the reality. In fact, in today's world, trust is the ultimate differentiator and data privacy efforts can help you gain that.
Remember, just like your marketing efforts, prioritizing your customers' privacy is no longer optional—it's essential.
ACTIONABLE ADVICE
Selling on Amazon is ripe with possibilities, but it's not all sunshine and rainbows. Sadly, there are a few bad apples lurking out there to make quick money off vulnerable sellers. Jungle Scout listed the rundown of the top Amazon seller scams you need to watch out for and how to avoid falling for them.
Picture this: You're smoothly running your account when you realize someone else has taken control. They can mess up your listings, steal your information, and cause chaos.
What to do: Beef up your security with two-factor authentication, strong passwords, and regular check-ins on your account's activity. 🔐
Phishing scams lure you in with emails, texts, or calls pretending to be Amazon. But behind those seemingly legit messages are fraudsters itching to get their hands on your sensitive info.
What to do: Scrutinize sender details and avoid suspicious links. Remember, Amazon won't slide into your DMs asking for your login.
This is when someone sells knock offs into your product listings. It not only damages your reputation but also leads to negative reviews and account problems.
What to do: Patrol your product pages, and if you spot any imposters, report them.
The dreaded suspension—a seller's worst nightmare. Scammers exploit this fear by impersonating Amazon, claiming your account's on the chopping block unless you cough up some cash.
What to do: Verify any suspicious communication directly with Amazon support. And stay in the know with Amazon's policies.
Fake review scams try to game the system with glowing testimonials. Beware the allure of these—they may promise glory but lead to ruin.
What to do: Focus on delivering top-notch products and A+ customer service. Let your genuine reviews do the talking.
🛡️ Stay sharp, stay safe
Really, it's the survival of the fittest out there. By staying alert to these common scams and implementing proactive measures, you're fortifying your Amazon business against potential threats.
Remember: Caution is your compass and vigilance is your vessel.