TikTok is pushing in-stream shopping despite the looming ban 

If you’re into product bundling and you sell consumable goods, you’ve got to read Amazon’s updated Product Bundling policy to avoid mishaps, especially this holiday season.

Consumables products are those falling under the grocery, pet product, baby product, and health and beauty categories. Oh, and did you know the last two categories are expected to be the hot ones this peak season?

• TikTok’s holiday push vs. Amazon Prime Big Deal Days 🛍️ 
• Get expert ecommerce advice and lending hands NOW 🤝
• BFCM trends this 2024 📌

ECOMMERCE NEWS

TikTok will be (maybe) banned on January 19, 2025. Yet, it continues with more ecommerce pushes. Social Media Today reported its latest one: in-stream shopping.

💡 What’s TikTok doing?

• It launched a new in-stream shopping event this October—Fall Deals For You. Sounds familiar? That’s because it’s TikTok Shop’s version of Amazon’s Prime Big Deal Days, even coinciding with the latter’s dates.
  • TikTok is riding on the popularity and traffic of the bigger competition—and it works! The platform says millions of items from half a million merchants have been sold through its app in the past year! 

• It continues to host live shopping events. This is mainly because of the massive success of live selling in China. Douyin, the Chinese version of TikTok, made over $374 billion in product sales in 2023.
  • TikTok reported $3.8 billion in total in-app purchases for the same year. 

💲 The million-dollar question

TikTok is aiming for the same scale of success as Douyin in the global scene. But while in-stream shopping has been a hit in China, the same can’t be said in other regions.

Apparently, TikTok still has a long way to go to achieve this goal. But does it have enough time to catch up?

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TACTIC TALKS

How to crush Black Friday and Cyber Monday 2024

Staying on top of shifting trends is key to standing out on Black Friday and Cyber Monday. To make the most of this season, here’s a quick dive into the latest trends and insights from Netcore Cloud:

1. Gen Zers lead the spending wave. By 2030, 75% of consumers will be Gen Zers and millennials. Also, 38% of U.S. shoppers aged 18–24 are ready to spend big this season. 💸

• Tip: Engage these digital natives online with authentic brand stories and cutting-edge products.

2. Early shoppers are on the rise. More people are starting holiday shopping before Halloween. BFCM website traffic dipped 1.5% in 2023 due to early purchases. 🎃

• Tip: Launch early holiday campaigns to sustain your momentum.

3. Health and Beauty are hot categories. ICYDK, brands selling under these categories saw a sales boost last year.

• Tip: Build loyalty to drive sales in these booming categories.

4. Electronics and fashion still reign. Electronics and fashion are the top-selling categories during BFCM.

• Tip: Stock up on these items to meet demand.

5. Smartphones rank second for shopping. While desktops are still the top choice for larger orders, smartphones are a close second for quicker impulse buys. People love the convenience of shopping on the go.

• Tip: Make sure your listings and checkout process are mobile-friendly to capture these spontaneous shoppers!

🌟 Ready to crush BFCM 2024?

These trends could be the game-changer for your holiday success. So, stay flexible, think mobile, and keep your customers at the center of your strategy to own BFCM this year.