In line with the holiday spirit, Amazon India lowered its fees by 3%–12% to help small and medium businesses increase their margins this festive season. This would also help brands widen their reach without hurting their budgets.
Speaking of budgets, our agenda today is about a neat trick you can use to better manage your holiday funds.
- Amazon’s updated product bundling policy 🎀
- Your best holiday season yet ✨
- Holiday product bundling 🎄
AMAZON NEWS
If you’ve been combining products from different brands to create custom bundles, things just got a bit more complicated. As reported by Carbon6, Amazon recently updated its product bundling policy, especially for consumables like groceries, pet supplies, baby products, and health and beauty items.
The new rule, which took effect on October 14, aims to streamline what can be bundled and how to bundle items.
💭 But what does this mean for sellers like you?
Here’s a quick breakdown:
- No more brand mashups: You can no longer mix and match products from different brands in one bundle. For example, you can’t create snack packs with different chips and random drink brands.
- Brand-owned only: Only the original brand or manufacturer can bundle products together.
- Goodbye unbranded bundles: From now on, everything in your bundles must come directly from the source—no more mixing and matching on your own.
Note: Violators could face listing suppression, with enforcement starting in late Q4 2024. The good news? Sellers are being given a 30-day grace period to stay compliant.
🗒️ Getting into the nitty-gritty
Brands, particularly consumer packaged goods (CPG) brands, see this as a win. Why wouldn’t they, given that this rule allows them to operate on their terms and benefit their bottom line?
However, resellers are likely to feel the pressure from this change.
- Creative bundles are no longer allowed. Sellers need to rethink their strategy, especially if bundling is a key part of their product lineup.
- Time to sell non-compliant inventory. With Amazon starting enforcement by the end of Q4, it’s essential to clear any non-compliant inventory before they’re left with unsellable goods.
- Uncertainty looms. There’s a 30-day warning before any listings are suppressed, but Amazon's notifications can be inconsistent. Many sellers are already feeling anxious about this lack of reliability.
Bottom line
The new bundling policy means big changes for Amazon sellers, especially those who rely on creative, multi-brand bundles. Now’s the time to review your inventory, adjust your listings, and make sure you’re playing by Amazon’s new rules.
TOGETHER WITH WALMART MARKETPLACE
Here’s a nifty trick to make this holiday season your best one yet
Get your products in front of millions of holiday shoppers on Walmart Marketplace!
With the holidays near, there’s no time like the present to expand your business on one of the fastest-growing eCommerce platforms around the world.
Peak shopping season is just around the corner, with 44% of consumers planning to start their 2024 holiday shopping in October or earlier.*
*Source: Vericast 2024 Holiday Retail TrendWatch
As a Marketplace seller, you’d have access to
- A network of millions of customers
- Powerful e-commerce tools for growth and scale
- Walmart’s omnichannel advantage
Plus, $0 monthly or setup fees. It only takes minutes to create an account, so make this holiday your best yet.
BITES OF THE WEEK
- Advent Advantage: Here are 5 reasons why brands are releasing Advent Calendars.
- Unbeatable Bundles: Bundling products are irresistible to shoppers because of the unbeatable discount.
- Holiday Hacks: Catch up on 10 innovative seasonal sales strategies to keep shopping exciting.
- The More, The Merrier: Join and be part of the Seller Alliance network and community.
TRENDING TOPIC
FAQs about holiday product bundling
Despite the uncertainties the updated product bundling policy brings, it doesn’t change the fact that it remains a powerful strategy for boosting sales.
To refresh your bundling (or kitting) tactics, Atomix Logistics put together some FAQs to help you navigate the holiday rush with product bundles. 🛍️
Q1: What is product bundling?
A: It's the practice of combining complementary products and selling them as a single package, often at a discounted price.
Q2: What are the benefits of product bundling during seasonal promotions?
A: It can enhance inventory management, boost average order values, and increase customer satisfaction.
- And did you know when the holiday rush begins, a streamlined order fulfillment process is a lifesaver?
Q3: How should I price product bundles for holiday promotions?
A: To attract more customers, price your bundles slightly lower than the total of the individual items.
Q4: What products work best for holiday bundling?
A: Look for complementary items that go well together, like kitchen tools. Focus on trends and create bundles that address common holiday needs.
Q5: How can I effectively promote product bundles in my holiday marketing campaigns?
A: Use targeted marketing strategies, like email campaigns and social media ads. Emphasize savings and urgency to encourage quick purchases.
- Bonus tip: Ensure your packaging is visually appealing.
🎄 Smart bundling for the holidays
As the holiday season approaches, it's essential to adapt to changes like Amazon’s new bundling policy to stay competitive. Focus on delivering value, convenience, and a touch of holiday cheer.
And don’t forget to get creative with your bundles, and watch your sales soar this season!
