The holiday szn rush is here! You have less than 2 months to prepare for the fiasco that is holiday shopping. But this is a REALLY good problem especially for Amazon and ecommerce sellers!
Your best bet? Make sure you’re prepared for this!
- Learn from top brands on how they boost their holiday sales 🎄
- Luxe Weavers grew 45% year over year on Walmart Marketplace 📈
- Overwhelmed with the holiday rush? Talk to other Amazon sellers about it! 👫
- What’s the key to driving holiday sales? 🤶
How are you preparing for the holiday shopping rush? Reply to this email to let us know!
POST OF THE WEEK
ECOMMERCE NEWS
The holiday season is fast approaching, and retailers are preparing for a surge in online shopping. 🎄
According to Retail Times, top brands are pulling out all the stops to capture every possible sale:
- Boosting ad budgets. Around 69% of brands are increasing their online ad spending for Black Friday, Cyber Monday, and year-end holidays to attract more shoppers.
- Investing in technology. Top brands are spending over $100 million to improve their online stores with features like AI-driven product recommendations and faster checkout systems.
- Using AI to improve shopping. About 20% of top brands are using AI to personalize the shopping experience. AI suggests products based on what customers like, which helps boost sales.
- Hiring tech experts. Many brands are hiring software developers and data scientists. This helps them create smoother shopping experiences and handle large numbers of online buyers.
- Connecting online and in-store shopping. Around 15% of top brands are linking their online and in-store shopping systems. This makes it easier for customers to buy online and pick up in-store.
👉 So, should you do the same?
These strategies might sound big, but they’re helping brands get more holiday sales.
If you're selling on Amazon, even small strategic changes can help you stand out this holiday season and boost your sales.
TOGETHER WITH WALMART MARKETPLACE
Luxe Weavers grew 45% YoY
Luxe Weavers started with just $200 in investments and a small team of three people passionate about bringing customers high-quality textiles at any price point.
Now it’s an eCommerce juggernaut, projected to hit seven figures and operating out of three warehouses across the country. By signing up with Walmart Marketplace, Luxe Weavers opened a new network of customers, tools for scale, and technical support that helped them grow.
Want to grow like Luxe Weavers? Start selling on Walmart Marketplace.
*Conditions apply
BITES OF THE WEEK
- Extended Holiday Returns: Amazon orders bought between Nov. 1- Dec. 31, 2024, can be returned until Jan. 15, 2025.
- No Ticket, No Problem: Amazon Ad's unBoxed conference returns this October 16. Register for online access!
- Show-off Your Speed: You can brag about your fast delivery speeds and free shipping directly on Google.
- No Scrooges Here: Join a seller community dedicated to sharing ecommerce strategies. No stinginess allowed.
SELLER COMMUNITY
How to make your Amazon selling journey profitable AND enjoyable
Selling on Amazon isn’t easy. Whether you’re just starting out or have years of experience, the challenges are real and it’s easy to feel stuck.
But you don’t have to go it alone. You’ve got the drive—now it’s time to join a community that will fuel your success!
This is where Seller Alliance steps in. This community, powered by industry experts who've built 8-figure brands, is designed to help you grow and succeed.
👫 What’s in it for you?
- Access FREE, valuable resources, tools, and templates from Seller Interactive.
- Receive expert advice and personalized coaching from seasoned professionals.
- Take advantage of courses and modules to learn skills that boost sales.
- Get announcements, information, and insights to stay ahead of market trends.
🫂 Selling on Amazon is challenging, but it could be an enjoyable, profitable journey. The key is to surround yourself with a community of sellers who’ve been where you are and who are ready to help you thrive.
SOCIAL PULSE
Meta’s survey reveals the keys to festive shopping and sales
What truly drives holiday sales? It’s important to understand this to know how you’ll align your marketing strategies towards your target audience.
According to The Economic Times, Meta’s latest survey dove into the mysteries of festive shopping.
What drives customers to shop during the holidays? 🚗🎃🦃🎄❄️
Every year there are new shopping trends that affect buyer behavior. Let’s take a look at what people are saying about last year’s holiday season:
- Micro is nitro. Influencers are still on top of the list. Content creators bring credibility and are keys to gaining customers’ trust as 40% of festive shoppers are influenced by micro-influencers(10,000-100,000 followers) when discovering brands, deals, and sales events.
- Goodbye language barriers. Creating marketing materials in regional languages can help you get sales.3 out of 4 shoppers said advertising in their local language during festive shopping is important. After all, marketing is all about communication.
- Don’t be afraid to use AI! These tools will enable businesses to craft creatives during this competitive season. Arun Srinivas, director and head of ads business (India) at Meta, said, over 15 million ads have been made using Meta’s generative AI ad creative tools. And, it’s working! Ad campaigns using these features resulted in an 11% higher click-through rate and 7.6% higher conversion rate on average, compared to campaigns that didn’t use them.
- Faster is better. Quick commerce is another key shopping trend this year. 1 in 4 electronics buyers and 1 in 3 personal care buyers purchase via quick commerce platforms.
- Discovery driver. Lastly, social media is the key driver for discovery and brand awareness. 80% of festive shoppers discover products on Meta platforms(Facebook, Instagram, WhatsApp), with 85% learning about at least one sales event. There’s more sharing during festive seasons, with people posting their outfits or gifts received, and tagging the brands in their posts.
We want to know!
Have you tried advertising on Meta? Are these drivers accurate on your end? Let us know by replying to this email!
