ICYMI, Amazon has joined forces with Cisco to dismantle a counterfeit ring run by Israfil Demir. Demir was sentenced to 364 days in prison, with 3 years of supervised release.
With high demand for specific products, it might really be tempting for others to ‘fraud their way’ to selling them. But because karma AND Amazon are watching sharply, it’s so much better to sell items with honesty and strategic thinking.
Take today’s issue as an example.
- Seasonal products = success all year round ✨
- Turn your ecommerce fate around 🔵
- Seasonal PPC strategies 🖱️
BIG IDEA
Remember that pre-Halloween madness when spooky decorations flew off the shelves? Or the back-to-school rush for the perfect supplies? These aren't just lucky breaks—they're sale opportunities waiting to be seized.
Seasonal products are the perfect weapon to keep the cash registers ringing year-round. Sup Dropshipping shared insights into how you can harness the power of the calendar to thrive in 2025.
💭 First, what are seasonal products?
Ever thought of carving pumpkins in July or shopping for swimwear in December? Weird, right? That’s the magic of seasonal products—they shine brightest during specific times of the year.
These items are divided into 2 types:
- Strongly seasonal: Think Halloween costumes or Christmas decorations. Their demand skyrockets for a short window.
- Weakly seasonal: Items like cozy sweaters, which peak in winter but can still sell off-season (hello, chilly summer nights 🎐).
Here are 4 seasonal product categories to keep an eye on:
- Holidays: From Valentine’s Day chocolates to Halloween candy, these items scream festive vibes.
- Fashion: Seasonal wardrobe refreshes—sunglasses in summer, coats in winter.
- Recreation: These items align with seasonal activities, such as pool floats in June or sleds in December.
- Back-to-school: August is prime time for school supplies, backpacks, and uniforms.
Seasonal products aren’t just another item on your virtual shelves. Here’s what they can do for your business:
- Boost brand awareness. Seasonal promotions grab attention, bringing new customers to your store. 🔊
- Make product promotion a breeze. During the holidays, people are already shopping with purpose. Use this momentum to spotlight your best-sellers and give shoppers what they’re already searching for.
- Increase sales. Customers love a good holiday deal. Strategically marketed products can convert leads into buyers.
- Drive customer satisfaction. Seasonal campaigns that deliver smooth shopping experiences will keep customers coming back.
🍂 Seasons change, profits grow
Each season holds its own magic. With the right approach, your business can make the most of it. Remember, every strategy you put into motion today paves the way for the success you’ll celebrate tomorrow.
TOGETHER WITH WALMART MARKETPLACE
It’s not too late to turn your ecommerce fate around
When your business is backed by one of the most trusted names in retail, great things can happen.
The woman-founded party supply company found grand success on Walmart.com. According to Jill Schultz, Dir. Merchandising and Inventory, “Walmart has connected us with millions of customers that we would not have been able to reach otherwise.” and bringing joy to millions of customers during their times of celebration.
Are you our next seller success story?
Join today and tap into:
- a network of millions of customers
- powerful, easy-to-use solutions designed for growth
- Walmart’s omnichannel advantage
BITES OF THE WEEK
- Seasoned Inventory: Know the different methods and tips on how to handle seasonal inventory.
- Merry Marketing: Make the most of the season with these seasonal marketing ideas.
- Festive Forecasting: To avoid running out of stock this peak season, forecast seasonal demands ASAP.
TACTIC TALKS
Make your seasonal product a hit with these 4 foolproof PPC strategies
The seasons bring frantic prep and tough competition, but your seasonal PPC campaign doesn't have to be a mad dash. Search Engine Land shared strategies to create solid campaigns to ensure you're ready to hit the ground running.
1. Keyword strategy
Seasons don’t just change the weather; they shake up search behavior too. 🔍
- Start with the basics. If you sell fitness gear, “home gym” is big in January. But come summer, “beach body workout” takes the lead.
- Dig deeper for niche keywords. Long-tail phrases like “last-minute gifts for Father’s Day” or “affordable holiday decorations” can help you target shoppers no one else is reaching.
- Twist your evergreen keywords. Take a keyword like “men’s shoes” and make it seasonally relevant—like “winter boots” or “summer sneakers.” ⌚
2. Ad copy & creative
Your ads should match the season and speak directly to your audience.
- Season-specific language is key. Rather than just saying “Buy Swimwear,” try “Dive into Summer – New Swimwear Collection.” For the holiday season, you could say, “Unwrap Joy: Christmas Deals That’ll Make Santa Jealous.” ⌨️
- Address seasonal pain points. During winter, use copy like “Stay Cozy and Stylish” for cold-weather clothing, or “Get Ready for Finals with Our Study Guides” for students gearing up for exams.
- Leverage ad extensions. These little extras can add a lot of value. Try “Free Gift Wrapping” for the holidays or “Summer Sale – Shop Now” for a time-limited deal.
📍 Bonus trick: Keep visuals seasonal but fresh by avoiding generic stock photos.
3. Budget allocation
Seasonal campaigns aren’t about dumping money into ads; it’s about timing your spending to match demand. 💸
- Focus on your peak periods. Don’t be afraid to increase your spending during high-demand months.
- Start your push early. If you know a season is coming (like Black Friday), start your budget boost well ahead of time to capture those early shoppers.
- Don’t ignore the off-season. Use quieter months to test new ideas or build brand awareness. This lets you improve your campaigns without overspending.
4. Planning your peak
Seasonal campaigns follow 3 phases, and you’ll need a strategy for each to maximize your results:
- Pre-phase: Build anticipation and prepare. Adjust budgets and creatives to capture interest before things heat up.
- Peak: The heart of the season. Ramp up your ads and maximize your spending to take full advantage of the high demand.
- Cool-off: As interest starts to fade, scale back your efforts but keep targeting those late buyers who are still looking.
Remember, it’s all about being prepared, staying flexible, and having fun with it. So, go ahead—get creative, tweak those ads, and ride the seasonal waves to success! 🌊
