Can you imagine how beautiful it would be to be a ‘rare’ gem in the ecommerce industry? Buyers recognizing your brand instantly, sales overflowing…
That’s what Rare Beauty became.
Yes, Selena Gomez was behind the brand, but its journey shines a different light from her spotlight. If you want to know what really makes Rare Beauty rare, dive in now.
- A beauty brand that set a movement 💄
- The perfect PPC strategy for the holidays
- Secrets to earning millions each month 💰
- 7 success tools in ecommerce 💯
SCRATCHING THE SURFACE
How did Selena Gomez turn Rare Beauty into a movement?
Hate to break it to you, but let’s be real—there’s no shortage of competition in the beauty industry. New brands and products are popping up left and right, each one vying to be the next big thing.
But that doesn’t mean it's impossible to make a mark. 💋
Take Rare Beauty, for example. Launched by Selena Gomez in 2020, it didn’t just enter the scene to sell makeup—it came with a purpose. And sellers like you can—should—take a few notes.
💄 Beauty with a purpose
You might be thinking that Rare Beauty was a big success because it had Selena Gomez backing it. Sure, her name helped in the beginning, but we believe the real driver behind the brand’s success was its why.
After years of facing unrealistic beauty standards herself, Selena knew that true beauty is about feeling comfortable in your own skin. She set out to create a brand that embraced authenticity, not masked it.
This philosophy became the heart of Rare Beauty, transforming it into more than just a product on the beauty aisle—a brand with purpose.
💖 More than just makeup
Rare Beauty isn’t just about looking good; it’s about feeling good, too.
- Commitment to inclusivity: Rare Beauty offers a diverse range of shades that cater to all skin tones. It’s a refreshing reminder that beauty comes in all forms, and Rare Beauty celebrates that every step of the way. Plus, their products are also vegan!
- Rare Impact Fund: Selena is on a mission to raise awareness and provide resources for mental health. A portion of every purchase supports mental health services, so customers are contributing to a meaningful cause with every buy.
The moral lesson from a brand that feels good and sells well
Whether it’s your product offerings, marketing strategies, or community engagement, you must focus on what makes your brand unique.
Take a page from Selena Gomez's book. When she launched Rare Beauty, she didn’t just drop another makeup line—she started a movement centered around self-love.
And just like Rare Beuty, your brand has the potential to inspire, uplift, and sell millions, too. 🫶
TOGETHER WITH INSENSE
Tired of relying solely on Amazon PPC for traffic?
Product searches on Amazon, directly influenced by TikTok trends, have increased by 40% year-on-year!
It's time to use TikTok's massive potential to drive targeted, high-converting traffic to your Amazon listings.
- Step 1: Ask TikTok influencers to create greenscreen videos showing how to search and find your products on Amazon
This will increase external traffic to your product page and search engine rankings! - Step 2: Amplify your best-performing organic influencer content with TikTok Spark Ads
Traffic from TikTok Spark Ads is still considered external traffic for Amazon’s search engine! - Bonus: Use Insense to get matched with TikTok creators within 2 days and streamline your organic and paid campaigns in one centralized dashboard.
Insense, trusted by 1,700+ eComm brands and Amazon sellers, is the holistic platform for all your UGC and influencer marketing campaigns. From sourcing vetted influencers, to brief templates, integrated chat with influencers, automated payments and agreements, and more in a centralized dashboard.
Join 1,700+ brands like Thrasio who generated 3 million views for a total of 25 Amazon products advertised using TikTok Spark Ads through influencers on Insense 🏆
Book a free strategy call by Oct 31 and they’ll give you $200 to hire your first TikTok creators.
DIVING DEEPER
The secrets that fuel Rare Beauty's $11.2 million monthly sales
Beauty trends can change quicker than you can swipe on your favorite lipstick. But for Rare Beauty, these trends are what keep fans coming back for more.
And with $11.2 million in monthly sales, it’s safe to say they’ve mastered the art of turning casual visitors into loyal fans.
🤫 Their secrets?
- SEO Manager
What's the use of a great product if it's not visible to the right customer?
- This app helps boost search rankings, suggests keywords using AI, and even allows bulk edits so they can tweak multiple pages at once.
- By finding keywords that match your niche, you're making sure your products reach buyers ready to buy. 🛍️
- Shop for Good
- Rare Beauty is all about making customers feel good—inside and out. With every purchase, they can indulge in new beauty products while supporting the brand’s meaningful causes.
- At checkout, buyers might even get a little extra treat, like a discount or a gift.
- Trivia: Rare Beauty donates 1% of their annual sales to the Rare Impact Fund, which supports mental health initiatives. 💵
- Klarna On-Site Messaging
- Rare Beauty utilizes the app's customizable on-site messaging to offer flexible payment options, boosting their conversion rates and increasing average order value. After all, who doesn’t love having options?
But the real secret is…
Giving customers unforgettable shopping experiences! ✨
The Rare Beauty way shows us that true success goes beyond simply selling products. By leveraging innovative tools, they not only enhance the customer experience but also cultivate loyalty that keeps shoppers coming back for more.
As they continue to embrace these strategies, it’s clear that the best is yet to come for this beauty powerhouse.
SUCCESS BLUEPRINT
7 tools you need to run a successful ecommerce business
Setting up your online store without the right resources can make you feel like a fish out of water. And with ever-changing trends and fierce competition, it’s crucial to have the right tools to keep your business thriving.
Shopify listed 7 types of ecommerce tools that every online business should be using:
- Ecommerce platforms. These platforms handle everything from product pages to order fulfillment.
- Tip: Choose a platform that’s user-friendly, fast, and reliable, as a seamless shopping experience will encourage customers to return. 🛒
- Content creation tools. As you progress, you'll likely produce a significant amount of content.
- Tip: Select a tool that simplifies the process so you can focus on the quality of your content.
- Communication and internal organization. Whether you need a dedicated space for your team to collaborate or a platform to manage projects, these tools ensure that everything runs smoothly.
- Tip: Maintain effective communication within your team to make sure everyone’s on the same page.
- Sales and logistics tools. Selecting the right sales and logistics tools is key to ensuring timely product delivery and efficient operations tracking. 🚚
- Tip: Some ecommerce platforms have built-in tools, but standalone options might be a better fit for your needs.
- Marketing tools. From content marketing to paid ads, a variety of tools are available to help you promote your business.
- Tip: Make sure your marketing tools can enhance your brand's visibility and attract new customers.
- Analytics tools. These tools measure user behavior, track performance trends, and calculate your return on investment (ROI). With robust analytics, you can make informed decisions that boost sales and reduce costs.
- Customer service tools. Happy customers lead to more sales, and that’s the goal, right?
- Tip: Choose ones that streamline your support process to quickly resolve issues and keep your buyers satisfied.
🦸 Trusty sidekicks
Remember, success doesn’t come overnight. It’s about laying a strong foundation with the right tools and embracing continuous learning along the journey. Think of these tools as your sidekicks, guiding you through challenges and helping you seize new opportunities.
