Small and independent brands make up two-thirds of Amazon's sales. No doubt the retailer wants to further empower them through new AI-powered tools.
However, the important question is: Would the benefits serve sellers more—or the platform?
As for our means to empower sellers, you’ll surely be the one to benefit from the information we have for you today.
- A seller’s worst nightmare 👹
- Elevate your ecommerce business 🪜
- Tools for success in 2025 💯
BLACK MARKET
Can you imagine paying $1,000 monthly for inventory you can’t sell?
This is the case of one seller who described their Amazon selling journey as “the worst experience of my life in business.”
👀 What happened?
- A small business owner took to Seller Central forums to vent their frustrations. Their account got suspended but they were still being charged for stored inventory!
- As usual, Amazon requested they submit invoices and other documentation but then rejected their appeals.
- This issue cost the seller approximately $20k (and counting!). Their private label inventory is stored in FBA and AWD (and cannot be sold).
👹 The culprit
The seller said they “purchased a Meta controller directly from the official store and sold it on Amazon.” Seasoned sellers were quick to point out that this was their mistake.
REMEMBER: Buying from an official store guarantees your product is authentic. But, it doesn’t give you the right to resell the product on Amazon.
The seller added, “Amazon took away my motivation to do business. They took away my opportunity to grow, all because of a simple mistake.”
It’s a bitter pill to swallow. But what seems like a “simple” mistake is a big deal to brands. 💊
What you should know moving forward
Ecommerce laws vary and change depending on the country; ecommerce platforms must comply with these policies. While tightening regulations are good for buyers, it can be a pain for sellers.
A prevalent issue is copyright and brand authorization. Due to the rise of counterfeits and fraud, sellers have been repeatedly asked to submit documents and receipts to prove authenticity. Brand owners safeguard their business through brand gating.
Moving forward, if you want to resell any product, contact the brand first. Request official authorization to resell their products to avoid the painful risk of getting suspended. 📌
TOGETHER WITH WALMART MARKETPLACE
A surefire way to elevate your ecommerce business in 2025
When your business is backed by one of the most trusted names in retail, great things can happen.
The woman-founded party supply company found grand success on Walmart.com. According to Jill Schultz, Dir. Merchandising and Inventory, “Walmart has connected us with millions of customers that we would not have been able to reach otherwise.” and bringing joy to millions of customers during their times of celebration.
Are you our next seller success story?
Join today and tap into:
- a network of millions of customers
- powerful, easy-to-use solutions designed for growth
- Walmart’s omnichannel advantage
BITES OF THE WEEK
- Best Boosters: Boost your Amazon seller performance with data, tools, and key shopping drivers.
- TikTok Shop Awards: Let’s congratulate all winners of TikTok's first-ever #tiktokshopawards!
- Gifting Made Easy: Amazon lets you find and create gift registries for weddings, birthdays, etc.
TACTIC TALKS
Top 5 Amazon seller software tools for guaranteed ecommerce success in 2025
Running an Amazon business can be challenging. But with the right tools, doing so and becoming successful becomes so much easier.
💻 Influencer Marketing Hub listed 5 software tools that can streamline your operations and boost your sales in 2025:
1. Helium 10
- Best for: Comprehensive business management.
- Helium 10 is an all-in-one tool for Amazon sellers, offering features for product research, keyword optimization, inventory management, and more.
- Pros
- Powerful keyword research and SEO tools
- Inventory management and returns management
- Access to detailed analytics and reports
- Cons
- Steep learning curve 😓
- Can be overwhelming for beginners
- Pricing: Starts at $29/month
2. Sellozo
- Best for: Amazon ad campaign automation
- Sellozo helps optimize your Amazon ads through AI-driven bid automation, ad scheduling, and keyword discovery. It's perfect for sellers looking to maximize ad efficiency and visibility. 💯
- Pros
- AI-powered PPC automation
- ZERO setup fees or hidden costs
- User-friendly interface for managing complex campaigns
- Cons
- Lacks integration with financial software
- Pricing: Price on request; flat monthly fee
3. Trellis
- Best for: Dynamic pricing and ad targeting
- Trellis is a robust tool offering AI-powered automation for ad campaigns, keyword management, and dynamic pricing. It helps sellers improve ad performance and profitability.
- Pros
- Automated bid optimization and keyword targeting
- Full-funnel targeting for better ad reach
- Dynamic pricing for better profitability
- Cons
- Steep learning curve
- Additional fees for advanced features
- Pricing: Starts at $299/month
4. Feedback Whiz
- Best for: Reputation management
- Feedback Whiz automates customer feedback monitoring and review management. It helps you boost your reputation by automatically gathering positive reviews and managing negative ones.
- Pros
- Automates email campaigns to request reviews
- Manages and tracks customer feedback
- Boosts your Amazon ratings
- Cons
- Focuses mainly on review management
- Pricing: Starts at $20/month
5, Threecolts
- Best for: Multi-channel management
- Threecolts offers a wide range of tools for sellers on Vendor Central, FBA, and FBM. It simplifies inventory, pricing, and customer service, helping sellers improve efficiency.
- Pros
- Real-time inventory alerts
- Multi-channel customer service integration
- Effective review automation
- Cons
- Features overlap between tools
- No bundled solutions for complementary tools
- Pricing: Starts at $39/month
📋 Few of the many
There are a lot of other tools that could help you tackle everything from ads and pricing to inventory and customer service. Depending on your needs, one or more of these could boost your business to the next level.
