Did you participate in Amazon’s October Prime Day last October 8 and 9 or did you choose to chill and prepare more for the holidays?
If you joined the sales frenzy, we’d love to hear how your brand did! Also, you’d want to dive into our stories tonight to see some of the event’s statistics.
If not, we totally get it because the holidays are coming in hot. But you also need to read on to learn about a potential issue you may face this peak season.
Bottom line: You gotta read on for some worthy news, regardless of your answer. 😉
- Prime Big Deal Days 2024 🎉
- A profitable venture outside Amazon 💰
- October FBA chaos 🤕
BIG IDEA
Prime Big Deal Days have wrapped up, and the numbers are in!
According to Digital Commerce 360, here’s how this October’s sales event stacked up against this year’s July Prime Day and last year’s October event:
🔷 Prime Big Deal Days 2024 vs. Prime Day 2024
- Lower sales. Sales during Prime Big Deal Days were 34% lower than this year’s Prime Day.
- Timing shift. Sales peaked at 8 PM (CT) this October, whereas shoppers were the most active in the morning hours in July.
- Smaller gap than usual. Historically, Prime Big Deal Days have trailed far behind July’s Prime Day. But this year, the gap was smaller.
🔶 Prime Big Deal Day 2024 vs. Prime Big Deal Days 2023
- Higher sales. This year’s Prime Big Deal Days saw a huge 41% increase in sales compared to last year’s. Day 2 sales in 2024 were also much closer to Day 1’s performance, with a 42% increase by midday.
- Stronger discounts. More aggressive discounts (up to 26% on apparel) and better deals helped drive the surge in sales.
- Global growth. Canadian and European markets showed positive trends, with online orders growing 2% and 4%, respectively.
While there’s still room to grow compared with Prime Day, this year’s Prime Big Deal Days is a huge success! And just so you know, with continued marketing efforts, you can soon use this event as a sales driver year after year. 🚀
TOGETHER WITH LEVANTA
Where to start your next profitable ecommerce venture outside Amazon
Discover the detailed conversion rate lift Amazon sellers experienced from affiliate marketing, broken down by product category.
See how your category performed and leverage these insights to drive even greater results next Prime Day!
Here are some key highlights:
🔶 10x sales volume on Prime Day compared to an average day
🔶 4x conversion rate compared to an average week
🔶 20% average conversion rate for top brands on Levanta
🔶 Highest Converting Category: Clothing, Shoes, and Jewelry at 36.81%
BITES OF THE WEEK
- Quickly and Surely. Quick commerce is gaining traction and approaching more success by the day.
- Comply and Comply Until You Succeed. Here’s the good news: you can now streamline your product compliance checks.
- Customer Rew-ADs. Did you know Amazon now lets you launch rewarded ads?
- A Worthy Companion: You don’t have to face the ecommerce battle alone—only if you join a supportive seller community.
HOT TOPIC
Sellers blame chaotic October FBA capacity limits for inefficient inventory management
If you find yourself struggling with the FBA capacity limits for October, you’re not alone. EcommerceBytes reported that many sellers are quite frustrated due to reduced capacity limits.
What’s more, requests for capacity increase in October won't push through!
❓ What’s happening, exactly?
ICYDK, Amazon announced the new FBA capacity management system last year. The retailer claimed that this system can provide estimated capacity limits up to 3 months in advance.
- In July this year, Amazon said that the sellers’ estimated capacity for October will double.
- However, sellers reported that their October estimated limits did not match the July projections! In fact, their capacity limits dropped by 25% from their current ones! ⬇️
With these fluctuations, sellers can’t manage their inventory properly. Plus, they can’t submit requests for an increase.
So, what now?
Well, sellers are asking for November capacity limits. But after all the craziness of this month, maybe it’s smarter to not rely on Amazon’s projections.
Amazon did release “Peak readiness and timelines for FBA capacity limits,” with reps stressing that estimates are just that—estimates subject to change. 📊
The best inventory practice this holiday? Send your inventory in advance and maximize the space you have for your bestsellers. Amazon will block you from creating additional shipments if your capacity limit is reached, anyway.
