POST OF THE WEEK
ECOMMERCE NEWS
The holiday season is fast approaching, and retailers are preparing for a surge in online shopping. 🎄 According to Retail Times, top brands are pulling out all the stops to capture every possible sale:
- Boosting ad budgets. Around 69% of brands are increasing their online ad spending for Black Friday, Cyber Monday, and year-end holidays to attract more shoppers.
- Investing in technology. Top brands are spending over $100 million to improve their online stores with features like AI-driven product recommendations and faster checkout systems.
- Using AI to improve shopping. About 20% of top brands are using AI to personalize the shopping experience. AI suggests products based on what customers like, which helps boost sales.
- Hiring tech experts. Many brands are hiring software developers and data scientists. This helps them create smoother shopping experiences and handle large numbers of online buyers.
- Connecting online and in-store shopping. Around 15% of top brands are linking their online and in-store shopping systems. This makes it easier for customers to buy online and pick up in-store.
👉 So, should you do the same?
These strategies might sound big, but they’re helping brands get more holiday sales. If you're selling on Amazon, even small strategic changes can help you stand out this holiday season and boost your sales.
TOGETHER WITH WALMART MARKETPLACE
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BITES OF THE WEEK
- Extended Holiday Returns: Amazon orders bought between Nov. 1- Dec. 31, 2024, can be returned until Jan. 15, 2025.
- No Ticket, No Problem: Amazon Ad's unBoxed conference returns this October 16. Register for online access!
- Show-off Your Speed: You can brag about your fast delivery speeds and free shipping directly on Google.
- No Scrooges Here: Join a seller community dedicated to sharing ecommerce strategies. No stinginess allowed.
SELLER COMMUNITY
How to make your Amazon selling journey profitable AND enjoyable
Selling on Amazon isn’t easy. Whether you’re just starting out or have years of experience, the challenges are real and it’s easy to feel stuck.
But you don’t have to go it alone. You’ve got the drive—now it’s time to join a community that will fuel your success!
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- Access FREE, valuable resources, tools, and templates from Seller Interactive.
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🫂 Selling on Amazon is challenging, but it could be an enjoyable, profitable journey. The key is to surround yourself with a community of sellers who’ve been where you are and who are ready to help you thrive.
SOCIAL PULSE
Meta’s survey reveals the keys to festive shopping and sales
Have you ever wondered what truly drives sales? The how’s and why’s of a successful sales season? Or, why does one region sell more than another? Why is holiday shopping such a big retail event?
According to The Economic Times, Meta’s latest survey dove into the mysteries of festive shopping.
Drivers of the season 🚗 🎃🦃🎄❄️
Every year there are new shopping trends that affect buyer behavior. Let’s take a look at what people are saying about 2024
- Micro is nitro. It’s no surprise that influencers still top the list. These content creators bring credibility and are keys to gaining customers’ trust. 40% of festive shoppers are influenced by micro-influencers (10,000-100,000 followers) when discovering brands, deals, and sales events.
- Goodbye language barriers. Creating marketing materials in regional languages can help you get sales. 3 out of 4 shoppers said advertising in their local language during festive shopping is important. After all, marketing is all about communication.
- May I AI? Yes, you may. AI tools will enable businesses to craft creatives during this competitive season. Arun Srinivas, director and head of ads business (India) at Meta, said, over 15 million ads have been made using Meta’s generative AI ad creative tools. And, it’s working! Ad campaigns using these features resulted in an 11% higher click-through rate and 7.6% higher conversion rate on average, compared to campaigns that didn’t use them.
- Faster is better. Quick commerce is another key shopping trend this year. 1 in 4 electronics buyers and 1 in 3 personal care buyers purchase via quick commerce platforms.
- Discovery driver. Lastly, social media is the key driver for discovery and brand awareness. 80% of festive shoppers discover products on Meta platforms (Facebook, Instagram, WhatsApp), with 85% learning about at least one sales event. There’s more sharing during festive seasons, with people posting their outfits or gifts received, and tagging the brands in their posts.
We want to know!
Have you tried advertising on Meta? Are these drivers accurate on your end? Let us know by replying to this email!
