If there’s one thing the COVID-19 pandemic taught us, it’s the importance of having healthy eating habits to build strong immunity. Our featured brand today used this as an inspiration to build a business that offers not only good food but also a rich cultural experience.
Intrigued? Read on to find out how culture, advocacy, and food worked together to set up a top food brand.
- Turning advocacy and cultural heritage into a top brand 🏆
- A surefire way to be the talk of the Amazon town 📢
- A top food brand’s secret sauce for success 🫗
- Ways to target the right customers 🏹
SCRATCHING THE SURFACE
How an eco advocate turned cultural heritage into a top plant-based food brand
Have you heard of Todo Verde? If you haven’t yet, we’re honored to introduce to you the talk-of-the-town plant-based food brand. Not only are they making it easy to live a greener, healthier life, but they also make sure you get the best flavors in the most convenient way.
More than just a brand, but a movement
Todo Verde is more than just a brand—it’s a movement. They're on a mission to make plant-based food accessible, affordable, and enjoyable for everyone. 🥬
Without further ado, let's dive into their inspiring origin story.
The inspiration behind Todo Verde
Jocelyn Ramirez, founder of Todo Verde, was an advocate for plant-based and sustainable diet. Her father is a two-time cancer survivor, and the impact of unhealthy eating habits convinced her to turn her advocacy into something that can touch more people.
Jocelyn's plant-based journey began in her kitchen. She experimented with plant-based recipes inspired by her Mexican roots. Noticing a lack of accessible, flavorful, and culturally diverse plant-based options in the market, she knew she had to do something about it.
💚 What makes them special?
Todo Verde capitalized on one common denominator: consumers’ love for good food. But they make it more special by offering a mouth-watering range of healthy plant-based goodies that will make your taste buds dance with joy.
Of course, there are other brands that offer the same. So, how does Todo Verde differentiate itself?
- Commitment to healthy living: They provide nutritious, plant-based meals designed to support well-being.
- Sustainability: They’re committed to eco-friendly practices and use locally sourced ingredients and sustainable packaging.
- Community empowerment: They aim to make healthy eating accessible and affordable for all communities.
- Cultural heritage: They incorporate traditional Mexican flavors into plant-based eating. 🥘
Good, healthy food for the people
For Todo Verde, it’s all about making a positive impact on health, communities, and the planet. What began as a small initiative to offer variety to our local community has blossomed into something much larger.
If you're looking to grow your brand too, read on to learn about their strategy.
TOGETHER WITH STORI AI
A surefire way to make your Amazon brand the talk of the town
There are millions of sellers on Amazon with 60% of sales coming from independent sellers with small and medium-sized businesses. Do you think your brand can stand out from this sea of sellers?
Well, if you want to succeed in selling on the platform, you should try to stand out.
But how can you do this?
We have a solution for you - make your brand memorable.
Here's how to do it:
- Use STORI to create content for you. With the help of Stori's AI feature, you can create customized branding elements including taglines, colors, brand identity, strategy, voice, and personas.
- Publish content on all of your social media platforms. It's also important that the content is consistent with your branding so it'll be easier for your audience to recall your brand.
- Plan your content and schedule them accordingly. The more you post on your social media platforms, the easier it is for your audience to be more aware of your brand.
Don't have time to plan, create, and publish marketing materials? Don't let this stop you. Focus on doing your business while letting Stori take over your brand.
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Elevate my brand’s communication
DIVING DEEPER
What’s Todo Verde’s secret sauce for success?
If you’re wondering how Todo Verde became such a hit, it’s through their omnipresent marketing game. The brand manages to stay top of mind by being where its customers are, especially on social media.
But, how do they actually pop up in all the right places?
🎯 Know thy target
According to Burkhart Marketing Partners, people between 18 and 44 years old generally prefer plant-based products. This age range includes Gen Zs and millennials, both of which are quite active on Instagram. Statistics reveal that 75% of U.S. citizens aged 18–24 use the platform, making them the largest age group there, followed by those aged 25–30 (57%).
Leveraging this information, Todo Verde built a strong Instagram presence with almost 3,000 posts and 45,700 followers. They're serving mouth-watering plant-based recipes, behind-the-scenes peeks, and drool-worthy photos.
But wait, there’s more!
Todo Verde isn’t just living in your social media feeds—they’re popping up in all the places customers go for food inspiration!
- Vegan cookbooks. Got a vegan cookbook on your shelf? Chances are, you’ve seen some of their recipes in there. Todo Verde also published its very own La Vida Verde, a recipe book featuring their recipes and cooking tips.
- Trivia: Todo Verde was featured in New York Times Cooking! When you see a brand gracing the pages of such a prominent magazine, you know they're doing something right.
- Lessons and workshops. Todo Verde also offers cooking lessons and workshops for anyone wanting to improve their plant-based cooking skills. Picture cooking with Jocelyn Ramirez herself and learning her cooking secrets! 🧑🍳
Why does Todo Verde’s strategy work?
Because they know their audience inside and out. By being present on every relevant channel, they’re meeting their target customers exactly where they are. And if there’s something consumers love more than good food, it’s the feeling of being special by being reached out to.
SUCCESS BLUEPRINT
How to target the right customers in your marketing campaigns
Whether you accept it or not, not everyone will find your brand appealing. So, you have to focus your marketing campaigns on the right crowd—the specific group of customers you want to sell to. And FYI, every target audience is unique, just like your products.
This means you shouldn't target the same set of customers as Todo Verde just because they’re successful. Unless you want to waste your marketing budget on the wrong people, it’s better to find your niche. 🫵
Convertedin outlined the key tips to help you determine your target audience:
- Dive into demographics and psychographics. Start with basics, like age and gender, but don’t stop there! Dig into interests and lifestyles to reach those who are genuinely likely to buy from you.
- Check out the competition. Who are they targeting? Their success can offer valuable insights for your own strategies.
- Leverage analytics. Use analytics tools to track visitor behavior on your site. Discover which pages they love and what keywords bring them in. This data is gold for refining your marketing efforts.
- Get social. Social media is a treasure trove for understanding your audience. See what people are chatting about and engaging with to identify trends and interests.
- Tap into consumer research tools to uncover shopping behaviors and preferences to make sure you target the right people.
- Create customer personas. Sketch out personas based on your audience segments. Detail their interests and behaviors to guide your marketing decisions.
Why bother?
Knowing your audience means you can craft your products and marketing to hit the right notes. This leads to more customers, boosted sales, and a loyal following. Plus, you can fine-tune your store based on what your audience really wants. 🪡
