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Here's what 2024 will look like for FBA sellers

AMAZON NEWS

2023's had a lot going on for FBA sellers like you. There were fee changes, controversies, and advancements. But with these, it leads us to ask: what will 2024 look like for FBA sellers?

Thankfully, it's not that hard to say. ePlaybooks shared the FBA trends and predictions for sellers next year, and here are some of them:

1. Expect more of AI and AR/VR

Since the release of ChatGPT and Open AI in 2022, companies and businesses are incorporating this into their strategies. That includes Amazon sellers who use AI to streamline their business activities and common FBA tasks.

Expect that AI will continuously be incorporated through:

The same goes for augmented and virtual reality (AR/VR) technology

Sellers in product categories like apparel, furniture, and home and garden will use AR and VR to provide a stronger shopping experience for their consumers. Utilizing this technology can further increase sales and conversions.

2. Integration between social media and ecommerce

Social media and ecommerce go hand in hand. This will extend further into 2024. Aside from the usual social media platforms (Instagram and X), TikTok Shop and Facebook Marketplace will be on the rise next year.

3. Popularization of video content

Sellers will prioritize adding video content to their product listings and ads. They'll also use this to feature customer testimonials and tell brand stories.

4. More personalized marketing

AI-generated content may be prevalent in 2024. But that doesn't mean your marketing materials should be generic or should sound like they're AI-generated. Shoppers still love content made just for them!

The list is filled with advancements. If you're an Amazon FBA seller, it's best to learn how to adapt to these changes before everyone else uses them to get ahead of you!

BITES OF THE WEEK

SOCIAL PULSE

Gen Z are the top spenders on social media for 2023

If you've seen aesthetically pleasing posts on Instagram, they're most likely done by Gen Z. These are not stereotypes or anything, but it’s only because they made their mark on social media.

Key insights from the PYMNTS and Amazon Web Services collaboration showed some key insights on Gen Z social media usage are as follows:

  • 68% of Gen Z consumers searched for products on social media (40% of which prefer using Instagram or TikTok over Google to explore brands), and 22% of them ultimately completed a purchase
  • 75% of Gen Z consumers plan to make purchases on social media
  • Instagram and TikTok are the go-to social networks for browsing and purchasing products
  • Apparel and beauty products are the most sought-after categories
  • On average, Gen Z shoppers buy 4 items but of higher value in each purchase. They spend an average of $28.5 per item versus $20.4 for millennials.
  • Gen Zs love discounts and promotions! They also prefer quick shipping options.

Make room for your Gen Z shoppers

Consider all of these and see how the demographics work for you. If you don't have a lot of Gen Z customers, it's still a great idea to consider them when setting up vouchers and discounts.

SELLER REFRESHER

Is your ecommerce store still not taking off? Here’s why

Is your online store not performing as well as you’d like? Well, TechBullion has an idea as to what problems you may be experiencing:

  • Lack of branding: We’re talking beyond logo and aesthetics—your identity as a business. If you fail to show your brand’s voice and personality, you’ll also fail to thrive and attract new customers.
  • Non-optimized website and SEO content: Your website is the best way to showcase your brand and products. It should be easy-to-navigate and clear for your visitors. Keyword stuffing is no good.
    • How to solve:  Design your website with the end user in mind and make sure your content is informative and accurate. And avoid keyword stuffing!
  • Lackluster product selection: While sticking to a niche is productive, having an underwhelming assortment of goods isn’t good for sales. You better check if your catalog is still interesting.
    • How to solve: If adding new items isn’t an option, try spicing up your offers by adding lifestyle shots. You can also add social proof or collaborate with other businesses.

🚩 Other warning signs (and how to solve them)

You should also check for unsatisfactory customer support, confused pricing, poor marketing, and lengthy checkout process. Fortunately, AI and seller tools can help with these.

But if you want to solve any problem at the root, go back to the main principle of ecommerce—convenience. And then aim to give your customers that.

Author : SellerBites
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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