Some sellers play the game. Others rewrite the rules. Ecom Visionaries is our special edition spotlighting the disruptors, the risk-takers, and the masterminds turning Amazon success look effortless—but it’s anything but.
For our first installment, we’re featuring sellers who aren’t just sellers. They’re architects of the future—building brands that don’t just sell, but dominate.
Ready to meet them?
Chris Potter, Co-founder of Tall Oak Advisors
Jon Elder, Founder of Black Label Advisor
Warner Fields, Co-founder of Boxem
Adam Weller, Founder of Emplicit
Chad Rubin, Founder of Profasee
CHRIS POTTER
The exit strategist helping sellers cash out big
Chris Potter has been in the ecommerce trenches since 2005, starting out flipping products on eBay before making the leap to Amazon—where the real opportunities unfolded.
After scaling his own business, he co-founded Tall Oak Advisors, a boutique firm dedicated to helping Amazon sellers:
Build value in their businesses
Optimize operations for sustainable growth
Maximize their exit strategies for profitable sales
What sets Chris apart? A no-nonsense approach to financial fundamentals. His advice:
Know your numbers or risk scaling a business you can’t sustain
Focus on clean financials to attract serious buyers
Prioritize sustainable growth over short-term wins
Tall Oak has helped countless sellers prepare for profitable exits, proving that in ecommerce, it’s not just about selling—it’s about selling smart.
"The biggest mistake I see Amazon sellers make is not understanding their numbers. Without a clear grasp of your financials, scaling becomes a risky endeavor."
For a limited time, Seller Alliance is 100% free—but that changes on April 1st.
If you’re serious about growing your Amazon brand, this is your chance to lock in expert guidance, proven strategies, and a community of like-minded sellers—at zero cost.
Why Join?
✅ Bi-weekly coaching calls with Amazon growth experts
✅ Step-by-step SOPs & video walkthroughs for scaling smarter
✅ Private seller community (no fluff, no noise—just real insights)
✅ Exclusive discounts on tools & services to help your business thrive
Starting April 1st, memberships will start at $50/month—but as a SellerBites reader, you can join now for free.
Once you’re in, you’re grandfathered in for life at no cost. But after the deadline, you’ll have to pay like everyone else.
From seven-figure exit to Amazon's trusted advisor
Jon Elder didn’t just scale an Amazon business—he built it to mid-seven figures, navigated the chaos of account suspensions and unreliable suppliers, and pulled off a successful exit.
Now, he’s paying it forward through his consultancy, Black Label Advisor, helping other sellers build sustainable, profitable brands.
Why Jon's advice hits different? He’s been in the trenches. His insights come from experience, not theory, and he’s laser-focused on keeping sellers from costly mistakes. His core philosophy:
Sustainability over shortcuts. No chasing shiny objects—Jon helps brands build for the long haul.
Smart risk management. He’s seen it all, from account bans to supply chain nightmares, and guides sellers through the pitfalls.
Jon’s story is proof that success on Amazon isn’t just about selling—it’s about strategy. And with the right playbook, sellers can turn today’s business into tomorrow’s payday.
"I always put my clients first and never condone the 'profit at all costs' approach."
Warner Fields didn’t just build a profitable Amazon FBA business—he built a movement. As the creator behind Fields of Profit and co-founder of Boxem, he’s on a mission to make success more accessible for aspiring sellers.
He’s all about breaking down barriers:
Teaching sellers how to scale—without paid ads or pricey tools
Growing a thriving community through his Discord and YouTube accounts
Offering real, actionable advice straight from his own journey
His inspiration came from the struggles he once faced. When he first started selling, he had to figure things out on his own and soon realized that many others were going through the same challenges.
He began posting to document his journey, and before he knew it, his content took off, resonating with thousands of aspiring sellers.
His advice for new sellers? Start small, but start now.
“Just focus on getting that first sale. It doesn’t need to be big, you just need to prove to yourself that it works."
The AI-driven strategist helping sellers maximize profits
Chad Rubin has built, scaled, and exited multiple ecommerce ventures, but he’s far from done.
After founding and selling Skubana, he turned his focus to solving one of the biggest challenges for Amazon sellers: pricing. His latest venture, Profasee, uses AI-powered dynamic pricing to help sellers optimize profitability in real-time, eliminating guesswork and manual adjustments.
How Chad helps sellers win
Data over intuition. Sellers who rely on gut feelings to price products often leave money on the table. Profasee’s AI analyzes market conditions and competitor behavior to make real-time pricing adjustments.
Empowering sellers at every level. A vocal advocate for independent sellers, Chad’s mission is to equip brands with the same tech advantages that retail giants use.
Chad has experienced the growing pains of ecommerce firsthand. His solutions help sellers streamline operations and scale efficiently.
"AI-driven pricing isn’t the future—it’s the now. And if you’re not optimizing, you’re leaving money on the table."
Adam Weiler built Sunken Stone into one of the top Amazon seller partners before evolving it into Emplicit, a full-service agency that helps brands scale strategically.
With a track record of launching and growing hundreds of brands on Amazon, Adam understands that the biggest challenge isn’t just scaling—it’s doing so without losing the personal touch.
The smart scale formula
Process discipline. Structured, repeatable systems ensure that brands scale efficiently while maintaining high-quality service.
White-glove customer care. Even as Emplicit grows, every client gets tailored strategies and hands-on support.
Big-agency expertise, small-agency attention. Adam blends the best of both worlds, offering data-driven solutions while staying deeply involved with clients.
Emplicit isn’t just about selling on Amazon—it’s about sustainable, profitable growth with a customer-first approach.
"After more than a dozen years in business, our service model has become more mature, refined, and robust."
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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