Ecom Visionaries: How these disruptors built empires from the ground up
By SellerBites
Mar 27 2025
Forget glass ceilings—these women are shattering entire industries.
For the second part of Ecom Visionaries, we’re spotlighting the powerhouse women redefining ecommerce. From building category-defining brands to setting new industry standards, they’re proving that the future of online retail isn’t just bright—it’s bold, unstoppable, and unapologetically theirs.
Turning Amazon’s ‘unsexy’ into gold 👑
Grab up to $75K in incentives 💰
Making waves, breaking norms 🌊
The secret to killer Amazon ads 🎯
The brain behind a 7-figure brand 💰
The PPC expert sellers trust 🚀
VANESSA HUNG
The woman who made Amazon's 'unsexy stuff' her superpower
Vanessa Hung knows Amazon inside and out, especially the messy parts most sellers avoid. As CEO of Online Seller Solutions, she’s turned the “unsexy stuff” (think catalog management, account health, and flat files) into a thriving business.
Her journey? A masterclass in turning frustration into expertise:
2017: Started as an ecommerce Account Manager, wrestling with Seller Central’s complexities.
Deep dive into the backend: Instead of struggling, she mastered Amazon’s toughest challenges. 🛠️
Building an agency: Transformed her expertise into a solution-driven agency that helps sellers regain control and scale with confidence.
Breaking barriers, building solutions
Vanessa’s story is proof that the biggest opportunities often hide in the most frustrating challenges. While others steered clear of Amazon’s backend chaos, she leaned in—turning complexity into clarity and problems into profits.
For sellers drowning in flat files and catalog confusion, she’s not just a problem solver, she’s a lifeline.
"Experience has taught me that there is no impossible problem to fix on Amazon; you just need to find the right approach to it."
Walmart’s New-Seller Savings helped Senville grow their bottom line
One of the goals for top-performing HVAC company Senville was to boost trust in their brand, and since Walmart is one of the world’s most trusted brands, their next step was clear. “You have to be on Walmart Marketplace if you want to be considered an eCommerce brand that’s successful,” said Fawzi Karout, a digital marketing consultant at Senville.
Senville joined Walmart Marketplace during New-Seller Savings, an incentive program that offers new sellers discounts on base referral fees, ads and fulfillment. The discounts on base referral fees were a particular help in achieving their growth milestones, since VentiMarket kept a larger percentage of their net profits from each sale.
This year’s New-Seller Savings is happening now and bigger than ever. New sellers can get up to $75K in incentives, including up to 75% off on base referral fees*.
*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.
JO LAMBADJIEVA
The powerhouse turning ripples into tidal waves
Some people ride the ecommerce wave—Jo Lambadjieva creates it. As the powerhouse behind Amazing Wave, an Amazon brand accelerator, she’s helping sellers transform from small players into global forces.
Her journey began like many others, hustling as a private label seller. But Jo had an edge: a sharp eye for untapped opportunities.
Here’s what she does:
AI expert and advocate. Jo harnesses AI to help sellers make data-backed, high-impact decisions.
Built an AI auditor for Meta Ads. A precision tool designed to maximize ad performance with cutting-edge insights.
Recognized by Amazon and industry leaders. She has been spotlighted by top ecommerce voices, including an interview with Velocity Seller.
Global selling powerhouse. She blends creative storytelling with analytical precision to help sellers thrive in competitive markets.
From one seller to the next
Jo’s journey proves that success isn’t about luck—it’s about vision, strategy, and relentless execution. She started as a seller, just like countless others, but she didn’t just aim to compete, she set out to redefine the game.
Her story is a testament to what’s possible when you embrace innovation and refuse to settle for average. After all, every big wave starts with a single ripple.
"The best products are built on understanding the customer, not just on trends. You have to really know who you're serving and why they need your product."
Some people dabble in Amazon ads—Destaney Wishon lives and breathes them. She calls it “a relentless thirst for everything Amazon Advertising,” and since joining BTR Media in 2018, she’s turned that obsession into real results for brands looking to scale.
What makes her approach different?
Most brands were stuck using one-size-fits-all ad strategies that drained budgets without delivering. So, she built something better.
Ads that make money, not just noise. Tailored PPC strategies built for profitability, not just visibility.
Data over gut feelings. She’s obsessed with optimization, turning numbers into better ROI.
Hands-on campaign management because PPC isn’t a “set it and forget it” game.
Real talk, real results. Hosting live Q&As to answer sellers’ toughest ad questions in real time.
A team of PPC rockstars. Leading a crew that treats your brand’s ad dollars like their own.
She makes PPC work for you
Destaney doesn’t just run ads, she builds brands with them. Whether you’re launching your first campaign or scaling to seven figures, she’ll help you turn your ad spend into momentum, growth, and long-term wins.
“Invest more in sponsored ads because that is, across the board, the highest-driving sales tactic.”
Amy Wees is a 7-figure ecommerce powerhouse who’s helped thousands of entrepreneurs turn ideas into thriving brands.
As CEO of Amazing at Home eCommerce Consulting, she’s all about giving sellers the tools, strategies, and confidence to launch and scale private label products—on Amazon and beyond.
What she does at Amazing at Home:
Empower brands—big or small—to launch standout private label products
Product development consulting that helps sellers create products customers love.
Listing optimization strategies that drive visibility, conversions, and long-term growth.
Coaching & masterminds that deliver real-world results—plus a community that’s got your back.
Beyond consulting, Amy shares her expertise on her weekly podcast, Wednesday Wisdom, and speaks at top industry events like Global Sources Summit and the Canton Fair.
Whether through coaching, masterminds, or live events, she’s dedicated to helping sellers level up and build brands that last.
“Through my experience generating revenue for thousands of brands, I've mastered market research, business planning, copywriting, and advertising.”
The accidental PPC expert who became every seller's go-to strategist
Elizabeth Greene didn’t set out to be an Amazon PPC expert—it just kind of happened. What started with optimizing her own campaigns quickly caught the attention of other sellers, and before she knew it, they were knocking on her door.
That’s how Junglr was born. Co-founded with her husband, the agency started as a way to support their family while working from home. With zero agency experience but a relentless drive to master PPC, Elizabeth took a leap of faith.
One client turned into many, and soon, Junglr became a trusted name in Amazon advertising. Here’s why:
Data over hype. Forget flashy copy—Junglr focuses on keywords that convert.
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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