Ugh, finally Friday—the last one of the month, the quarter, and for some of us, the last shred of sanity before Q2 kicks in.
But before you clock out (mentally or literally), let’s break down what’s been shaking up ecommerce today:
- Amazon just axed 15M counterfeits 🛑
- Lock in free access before April 1st 🔓
- Sales dip or red flag? Find out 📉
- Amazon crowned US’ most persuasive brand 🏆
- 3 PPC power moves to cut ad costs 🚀
BIG IDEA
Fakes and knockoffs have been around forever, but Amazon is working overtime to change that.
Their latest Brand Protection Report reveals just how much effort—and money—it takes to keep counterfeits out of their marketplace. Spoiler: It’s a billion-dollar battle.
🥊 Here’s how Amazon is fighting fakes:
- AI as the ultimate bouncer. It blocked 99% of shady listings before brands even had to report them, leading to a 35% drop in valid infringement notices since 2020.
- Transparency = trust. With a new API in 2024, Amazon’s Transparency program allowed brands to enroll more products faster. So far, 2.5 billion units have been confirmed as the real deal.
- Taking down the bad guys. Since 2020, Amazon's Counterfeit Crimes Unit has pursued over 24,000 counterfeiters through lawsuits and law enforcement actions.
- Did you know: In 2024 alone, they seized and destroyed more than 15 million fake products worldwide.
- Teaching shoppers to spot fakes. Amazon’s Unreal Campaign Challenge with the International Trademark Association (INTA) had DECA students create PSA videos on the dangers of buying fakes. The winners even got featured at DECA’s International Career Development Conference (ICDC).
👀 Is a fake-free Amazon possible?
Amazon has come a long way, but counterfeiters are always finding new tricks. Their goal? A marketplace without fakes. Until then, the fight continues.
TOGETHER WITH SELLER ALLIANCE
Amazon Sellers: Get in Before the Paywall Hits!
For a limited time, Seller Alliance is 100% free—but that changes on April 1st.
If you’re serious about growing your Amazon brand, this is your chance to lock in expert guidance, proven strategies, and a community of like-minded sellers—at zero cost.
Why Join?
✅ Bi-weekly coaching calls with Amazon growth experts
✅ Step-by-step SOPs & video walkthroughs for scaling smarter
✅ Private seller community (no fluff, no noise—just real insights)
✅ Exclusive discounts on tools & services to help your business thrive
Starting April 1st, memberships will start at $50/month—but as a SellerBites reader, you can join now for free.
👉 REPLY to this email to get your access code—then follow the link to register. No credit card required.
Once you're in, you're grandfathered in for life at no cost. But after the deadline, you'll have to pay like everyone else.
Secure your free spot today—REPLY now!
Join for free before April 1st →
BITES OF THE WEEK
- Adobe x Amazon: Adobe has announced a collaboration with Amazon Web Services (AWS) towards a better customer experience.
- Reaching $5M: Get to know how one's $1.5K side hustle turned into a $5M Amazon business.
- Search Drives Revenue: It's time to give shoppers a better search experience and serve relevant results.
TRENDING TOPIC
Is your Amazon store facing a normal sales dip or a bigger problem?
One day, sales are rolling in. The next? Silence.
A seller (OP) on the forums recently hit the panic button after their daily sales dropped from 4-7 units to nearly zero. Their listing was active, the market looked the same, and yet… crickets.
Even weirder? The only thing they did was contact Seller Support. Could that have messed with their algorithm?
📉 Sales might be taking a nap
Other sellers jumped in to set the record straight: Seller Support isn’t out to tank your sales. But what could be causing the sudden slump?
Most of them say it could be the following:
- Big sales events. Amazon's Big Spring Sale has shoppers in "browse now, buy later" mode. This happens before major events like Prime Day too.
- Community tip: Expect sales to bounce back once the discounts drop.
- Ramped-up competition. If your competitors are slashing prices, outbidding you on PPC, or winning the Buy Box more often, your visibility could take a hit.
- Community tip: Time to check your pricing and ad strategy.
🧠 Seasoned sellers say: Don’t freak out
Sales dips are just part of the game. Instead of stressing over a couple of slow days, take a step back. Look at your sales trends over weeks or months. If something still feels off, a quick audit can help you catch sneaky issues before they snowball.
At the end of the day, selling on Amazon isn’t about avoiding dips, it’s about handling them.
SOCIAL PULSE
Amazon is US’ most trusted and influential brand
It’s official—Amazon just clinched the title of the most persuasive brand in America!
According to Chain Store Age, Amazon outshone nearly 2,000 brands across more than 25 industries in YouGov's 'America's Most Persuasive Brands 2025' report.
With an 84% consideration rate and a 77% purchase intent score, Amazon isn’t just getting attention—it’s turning browsers into buyers.
🏆 What makes Amazon #1?
YouGov had two categories of Conversion Masters – Awareness advancers and Consideration closers. Amazon ranked 1st in both.
- Awareness advancers: Brands with the highest ratio of consumers who consider buying from them.
- Amazon took the crown with an 84% conversion rate, ahead of Walmart and even Amazon Prime (which ranked separately).
- Consideration closers: Brands that turn consideration into real purchase intent.
- Amazon topped the list with 77%.
- Loyal customers. 78% of U.S. shoppers stick to their favorite brands, no matter the discounts from competitors. Amazon’s trust factor plays a huge role in its success.
🎉 A win for sellers, too!
Conversion power isn’t just about Amazon, it’s about you. Every unique, high-quality brand selling on Amazon contributes to its success. Without your products, Amazon’s massive catalog wouldn’t be the same.
So, sellers, take a bow—this victory is yours, too!
TACTIC TALKS
3 PPC power moves to outsmart rising ad costs
Amazon PPC is getting more cutthroat by the year. Cost-per-click (CPC) is up by 15-30% in some categories. The algorithm now favors external traffic and organic engagement.
Not to mention all the sellers flooding the market with ads. If it feels like you’re paying more to get the same (or even less) visibility, you’re not imagining things.
SellerLabs offered several strategies for marketers:
- Segment keywords. Don’t toss all your keywords into one campaign—organize them strategically. ⚖️
- Branded keywords: Help shoppers find you.
- Competitor keywords: Capture your rivals’ audience.
- Generic keywords: Target high-converting, non-branded searches.
Pro tip: Broad matches can drain your budget. Stick to exact and phrase matches to maintain control.
- Optimize your bidding strategy.Fine-tune your bids using real-time data (Amazon loves that). 📊
- Increase bids during peak hours.
- Lower bids when traffic slows.
- Use AI tools to automate and optimize adjustments.
- Retarget like a pro. Most shoppers don’t buy on the first visit. Retarget them with Amazon DSP and Display ads to keep your brand top of mind, even beyond Amazon.
💡 Bonus tips
PPC isn’t a “set it and forget it” game—it’s a constant balancing act. Keep a close eye on search terms, use negative keywords to filter out unprofitable clicks, and monitor ACoS like a hawk.
And if managing all this starts feeling overwhelming, let automation do the heavy lifting.
