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Black Friday: The TikTok way

From being two different territories, social media and ecommerce has now become intertwined. That’s why sellers (yes, you!) need to find a way to strike the hearts of consumers on both platforms.

Fortunately, today’s topic is social commerce—perfect timing, right?

  • TikTok’s Black Friday ⚫
  • Your 5-star sidekick ⭐
  • Facebook Marketplace vs. TikTok Shop 💡

POST OF THE WEEK

HOT TOPIC

Black Friday is just two weeks away. And TikTok’s approach to the big sales day is not what we expect.

According to Retail Brew, the social commerce app is ‘reimagining’ how customers will shop on Black Friday and Cyber Monday.

🔎 Traditional BFCM vs. TikTok’s BFCM

  • Deals vs. Discovery
    • Other retailers are sticking to tradition by lowering prices and offering major deals.
    • Meanwhile, TikTok aims to offer more unique and novel offerings.
    • New products EXCLUSIVE to TikTok are dropping this holiday season. ☔
  • Big brands vs. Small brands
    • Big names (including Dyson, Kiehls, Fenty Beauty, and Make Up Forever) are coming to TikTok. These brands will help pull in shoppers who will then discover smaller businesses.
    • TikTok wants to showcase products from lesser-known, smaller direct-to-consumer (DTC) brands that are unable to operate on rival platforms.

📍 Tips for your TikTok BFCM campaign

Here are 3 ways to leverage TikTok this BFCM:

  • Thorough Black Friday prep. We’re talking sufficient inventory, optimized site and listings, well-planned promotions, and aptly scheduled content.
  • Engaging content plans. When creating content, don’t forget to use trending audio and hashtags and schedule them at the optimal time.
  • Promotional moves. Create a sense of urgency and FOMO with flash sales, exclusive deals, early bird specials, and live shopping events.

Are you selling on TikTok this Black Friday? If yes, do share your tips for a lucrative sales event by replying to this email! ✉️

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BITES OF THE WEEK

SOCIAL PULSE

Where to sell to maximize holiday sales: Facebook Marketplace or TikTok Shop?

Shopping habits have changed big time. Social media platforms like Facebook Marketplace and TikTok Shop are taking the lead.

But where are Americans shopping most? And what would this mean for you as a seller?

Yahoo Finance listed the current trends and some tips to help you stay ahead of the social commerce competition.

🛍️ Facebook Marketplace

  • Great for secondhand items. Many users visit Facebook Marketplace for budget-friendly, pre-owned items. Popular categories include furniture, sports gear, and home goods.
  • Community-driven. Buyers and sellers can chat directly, which builds trust. Reviews also help boost your credibility.
  • Tip: Communicate clearly, offer detailed product descriptions, and encourage buyers to leave reviews.

🎶 TikTok Shop

  • Influencer-driven. TikTok is all about trends, and influencers play a big role in what sells. Items that match the latest trends often sell quickly. 
  • High engagement. It blends entertainment with shopping. So users find and buy products easily while browsing fun content.
  • Tip: Consider working with influencers, create eye-catching content, and showcase trendy, visually appealing products.

🔍 So, where should you sell?

If you want to connect with a community-focused audience, Facebook Marketplace is the ideal platform for you. If you offer trendy products that can catch the eye and benefit from influencer power, go for TikTok Shop.

With customers spending more time (and money) on social media shopping, choosing the right platform could make all the difference for your business.

So, choose wisely.

Author : SellerBites
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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