One seller’s rant turned into a chorus of frustration.
Chargebacks are hitting predictably, sellers have no safety net, and Amazon isn’t stepping in.
- Time to replace your Amazon software stack 📚
- Are sellers forced to pay for fraud? 💸
- Thought of the Day 🍴
SELLERBITES INBOX
An Amazon seller (OP) asked: Why aren’t false chargebacks treated the same way as theft?
A lone complaint snowballed into a seller-wide confession chargebacks aren’t painful surprises anymore, just predictable losses. And sellers are done paying for a system that refuses to call the fraud out.
Here’s what the community said:
- Amazon’s protections are weak, especially when buyers file a second chargeback.
- Some sellers lose hundreds to thousands even after providing proof. 😫
- Police in both locations often claim “nothing can be done.”
- Many believe Amazon prioritizes buyers, leaving sellers exposed.
🪤 The trap you can't escape
Sellers said the system doesn’t just fail you, it recycles the failure.
- Endless chargebacks: Some buyers file a second one after losing the first, and Amazon’s “we were not able to participate” reply all but guarantees a loss.
- No enforcement: Whether on Amazon, eBay, Shopify, or a seller’s site, police rarely step in unless the amount hits felony levels. ⚖️
- Invisible damage: Beyond the refund, the emotional toll adds up. One seller called it “death by a thousand cuts for small businesses.”
⚠️ Being the 'unprotected party'
Many sellers echoed the same sentiment: Amazon will never be on the seller’s side. The system is optimized to keep buyers happy, even if it means absorbing fraud as “the cost of doing business.”
A seller shared an example: A buyer first complained about quality, then claimed they received an empty envelope. The A-to-Z claim? Approved.
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THOUGHT OF THE DAY
Sometimes the biggest threat to your business isn’t competition, it’s the loopholes others exploit.
BITES OF THE WEEK
- Unlocking Agentic ASEAN: Salesforce’s ASEAN webinar spotlights Agentforce, real-time data, and unified AI tools to drive business growth and transformation.
- From 2025 to 2026: Placer.ai’s virtual Discover event unpacks 2025’s biggest shifts and 2026’s next moves across real estate, retail, civic innovation, and AI-driven advertising.
- Amazon’s re:Invent Returns: AWS re:Invent 2025 gathers global innovators for major cloud announcements, technical insights, and deep-dive AI conversations with industry leaders.
- Purposeful Posting: DTC’s Aves explains how intentional social use, structured research, persona insight, and clear boundaries, sharpens creativity and elevates marketing output.
