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Amazon announces new Two-Part Titles format

Posted on by SellerBites

The recent tariff power play is now blowing its consequences, even for giants like Amazon. Bezos is set to sell 25 million Amazon shares as tariffs and slower-than-expected cloud growth put a damper on the company’s outlook.

How are tariffs impacting your store?

  • Amazon’s new Two-Part Titles 📩
  • Agency-level strategies, no agency price đŸ’Œ
  • US exports from China down 65% 📉
  • 4 ecommerce support tools đŸ› ïž
  • Boost with customer support đŸ’Ș

AMAZON NEWS

Amazon is quietly making the biggest change to product listings in its history—and sellers who get ahead now will dominate search for months to come.

According to a LinkedIn post, it’s called the Two-Part Title, and it splits your listing headline into:

  • Part 1: The core product title (Brand, Product Type, Size/Variant)
  • Part 2: A new Product Highlights section—built for features, benefits, and keywords.

This isn’t about cleaner titles. It’s about control over how your product is indexed, discovered, and ranked.

🔄 Why this change matters

Amazon is rolling this out to solve three major problems at once:

  • Mobile-first shopping: Over 70% of Amazon traffic happens on mobile. Long, cluttered titles don’t work anymore.
  • GenAI needs structure: Amazon’s AI tools—Rufus and Cosmo—rely on clean, organized data. Product Highlights give them exactly that.
  • Search is broken: Right now, AI pulls info from noisy, inconsistent reviews. Highlights give you the power to define your product.

😮 Don’t sleep on this

If you treat this like a cosmetic tweak, you’ll fall behind. But if you treat it like what it is—a structural rewrite of how Amazon search works—you’ll be steps ahead. 

Here’s how to prep:

  • Write your Highlights now. Use Bullet Point 1 as a testing ground.
  • Lead with keywords. Prioritize what customers actually search.
  • Skip the fluff. “Eco-conscious” won’t get you indexed—“LED grow light for indoor plants” will.

Bonus tip: Move fast. Rollout is expected in Q2 or Q3. Every day counts.

TOGETHER WITH SELLER ALLIANCE

Get Agency-Level Resources Without the Agency Price

If you’ve ever wished you had a team of Amazon experts in your back pocket, this is it.

Seller Alliance is your all-access pass to the same tools, templates, and strategies used by top Amazon agencies—made available for sellers who prefer to do it themselves.

Created by the team behind Seller Interactive, this membership gives you direct access to:

  • Proven SOPs, checklists, and templates for every stage of growth
  • Expert-built video walkthroughs to implement strategies with confidence
  • Regular updates based on real agency insights and marketplace shifts
  • Live training and sessions tailored to what’s working right now on Amazon

Whether you’re optimizing listings, improving ad performance, or scaling operations, Seller Alliance gives you real, reliable resources without the fluff. No endless YouTube rabbit holes. No recycled content. Just what works—straight from the agency trenches.

And the best part? You stay in control. You run your business, we back you with the knowledge.

Click to learn more

BITES OF THE WEEK

ECOMMERCE NEWS

US sees 65% drop in ecommerce exports from China

According to The Guardian, U.S.-bound ecommerce shipments from China plunged 65% in Q1 2025. That’s not a typo—it’s the kind of seismic shift that doesn’t just rattle the supply chain; it reshapes it.

Meanwhile, China’s exports to the EU are surging, up 28%. 

đŸ”» What’s driving the plunge?

  • Trump-era tariffs are back in full swing. The $800 duty-free loophole? Gone as of May 2. That means everyday imports now face hefty fees.
  • Temu’s passing costs to consumers. Bloomberg reported a 40% price surge in some categories over just two weeks.
  • Shein’s in scramble mode. They may shift production outside China to sidestep tariffs—but that move could delay their London IPO.
  • Retailers are reacting fast. Walmart reportedly eats import taxes to stay competitive. Even Amazon got pulled into the drama, with whispers about showing tariffs on listings triggering a call from Trump himself.

đŸȘŸ It’s an open window

As China-based sellers pivot toward Europe, cracks are forming in the U.S. market—especially around price and speed.

  • If you compete on cost, track your rivals like a hawk. Their margins just got squeezed.
  • If you source from China, factor in rising costs now—or risk being blindsided.
  • If you’re based in the U.S., this is your moment. Fast, local, and tariff-free is suddenly a competitive edge.

Global policy is reshaping ecommerce in real time. Sellers who adapt quickly—diversifying sourcing and repositioning value—stand to gain. Those clinging to old margins? Not so much.

TECH MARKETING

4 ecommerce customer service tools you should know

Traditional customer service software often falls short for ecommerce sellers juggling order updates, returns, and real-time shopper questions. The fix? Tools made specifically for ecommerce. 

Outvio named 4 tools you can consider: 

  • Gorgias
    • Gorgias consolidates customer communication—whether it’s through chat, email, or social media DMs—into one platform.
    • Perfect for sellers using Shopify, BigCommerce, and Magento. It integrates seamlessly with Shopify, allowing agents to respond with live order data.
    • Pricing: From $10/month (Starter)
  • Richpanel
    • Richpanel’s self-service portal helps deflect up to 40% of support tickets, allowing your team to focus on more complex issues. 
    • It integrates with WooCommerce, Shopify, and Magento, and is ideal for smaller teams.
    • Ideal for teams under 10. 
    • Pricing: From $29/month
  • Re:amaze
    • Re:amaze combines support with marketing, offering multi-channel messaging, FAQ widgets, and chatbot automation. 
    • It’s perfect for multichannel sellers.
    • Pricing: From $29/month
  • Outvio
    • Outvio takes it a step further by combining returns, tracking, and the entire post-purchase experience into one platform. 
    • It integrates with Shopify, WooCommerce, and other ecommerce platforms, helping businesses manage the entire customer journey.
    • Pricing: Custom (small teams supported)

💰 Why it pays to upgrade

Treating customer service like an afterthought is how you lose repeat buyers—and rack up extra work for your team. 

With these tools, you can centralize every support channel in one place. This speeds up your team’s response time and creates a smoother experience for buyers. 

ACTIONABLE ADVICE

How brands can turn customer support into their superpower

According to Help Scout, customer service is no longer just a reactive action, it’s now a strategic asset that enhances the customer experience.

If you want to level up your customer service game, where do you start? 

  • Write it down. Document your SOPs, from brand voice to refund policies. It keeps your team aligned and uncovers content gaps.
  • Speed matters. Set clear response time goals. Use automation and help centers to handle FAQs and reduce wait times.
  • Track support insights. Tag tickets, log return reasons, and watch for trends. Even a simple spreadsheet can reveal big opportunities.
  • Measure what matters. Focus on KPIs like CSAT, first reply time, and tickets per order. Fewer, smarter metrics go a long way.

Customer service might not be the flashiest part of your business, but it’s one of the most powerful—it’s your differentiator. 

Today, how you support customers is just as important as what you sell, and a simple ‘just reply to the emails’ approach won’t cut it anymore.