Could this be the biggest Amazon fee cut ever?

Ever planned for months, built your strategy, and then—BAM—the day hits and chaos strikes?

Talk about timing! 😅

• Amazon’s biggest seller fee drop ever 💰
• Is your Amazon growth stuck? 🤔
• Shopify goes down, sales go up! 📈
• Your next Amazon market? 🌎

TRENDING TOPIC

Christmas came a few weeks days early for Amazon sellers, for once sellers aren’t getting the short end of the stick. Here’s why.

After months of pressure from Shein and Temu flooding Europe with ultra-cheap everything, Amazon EU is rolling out one of its largest fee cuts ever, effective December 15.

🧵 Fast-fashion just got friendlier

Clothing and accessory referral fees are taking a healthy cut:

• 7% to 5% for items under €15
• 15% to 10% for items €15–€20

That puts budget tops, accessories, and other impulse buys right in the extra-margin sweet spot, aka Shein and Temu’s home turf.

🛒 And the cuts don't stop at fashion

Amazon’s widening the savings net starting February 1:

• Home products under €20 drop from 15% to 8%
• Pet clothing, grocery, and vitamins also get fee trims
• Fulfilment fees across Germany, France, Italy, Spain, and the UK shrink by about €0.32 per parcel beginning December 15

Not massive on their own, but when you’re moving thousands of units, those cents add up fast 💸.

💡 A new margin window

Lower fees give EU sellers something rare: actual breathing room. You can:

• Rework pricing to stand toe-to-toe with fast-fashion discounters
• Expand into more budget SKUs

Or simply keep the extra margin and stop crying over your profits for once. 😉 The sellers who stay lean (and aggressive) will win this price-driven turf war.

TOGETHER WITH SELLER INTERACTIVE

What’s really holding your Amazon growth back?

You’ve optimized listings. You’re running PPC. You’ve read all the blogs. So… why isn’t it translating into real growth?

That’s where Seller Interactive comes in.

We’re not here to sell you a magic hack. We’re here to show you exactly what your current strategy is missing.

From underperforming keywords to untapped ad opportunities, our team of Amazon experts will walk you through what’s actually going on inside your account—and where your next wins are hiding.

Our full-service team manages over $2M in monthly ad spend across categories like health & wellness, home & kitchen, supplements, and more. And we don’t just launch ideas—we back them with data, test them, and scale what works.

Think of us as the partner who brings clarity and execution to your Amazon strategy.

Book a free Discovery Call

BITES OF THE WEEK

• Advent Marketing Rise: Brands turn December countdowns into daily digital reveals, boosting engagement, anticipation, and holiday sales.
• Festive A+ Content: Amazon’s Generative AI guide helps brands craft festive, mobile-optimized storytelling that engages gift-buyers efficiently.
• Automation Streamlines Returns: Retailers leverage automated systems, strategic partnerships, and AI to simplify returns and optimize reverse logistics.
• Speak Up, Sell More: Did you know? Loud, energetic voices boost new-customer sales, while loud, calm tones work best for returning buyers.

BLACK MARKET

Shopify outage can't stop record BFCM sales

Cyber Monday chaos: thousands of Shopify merchants got locked out of dashboards and checkout systems right at peak traffic. Tragic.

Over 4,000 outages were reported in the U.S. and more than 2,500 in the U.K. 

💸 Record sales roll in anyway

Shopify later traced the problem to a login authentication glitch, which was fixed by early afternoon, and things began to recover.

True enough, the glitch didn’t slow the holiday rush.

• Shopify-powered brands still crushed it with $14.6B in Black Friday–Cyber Monday sales, up 27% YoY. 
• Over 81 million shoppers bought from these merchants, with Black Friday peaking at $5.1M in sales per minute.
• Even cooler: over 15,800 entrepreneurs made their first-ever sale, proving growth didn’t take a holiday break.

Tech issues happen, even to the giants, but demand stays strong. 

Sellers who diversify their channels, prepare fail-safes for checkout hiccups, and ride peak momentum can turn short-term disruptions into long-term wins.

Were you caught up in the glitch?

ACTIONABLE ADVICE

Ready to take your Amazon store global?

Expanding beyond your home turf can feel overwhelming, but it doesn’t have to be guesswork. These Amazon tools make your next expansion smarter, and less risky.

• The Global demand for your products tab highlights international opportunities for FBA-enrolled items. 🌍
  • Product demand insights update biweekly with 600+ attributes, including sales trends, views, and searches.
  • Forecasting uses machine learning to estimate potential sales per Amazon store.
• The Cost analysis tab helps you plan and protect margins. 💰
  • Breakdowns cover first-year sales, VAT, compliance, fulfillment, storage, and shipping.
  • Category-specific costs help you budget for each market’s nuances.
• The Sales insights tab shows how shoppers behave in different countries. 📊
  • View category trends to track 12 months of product performance.
  • Analyze top ASINs and pricing to refine your strategy.
  • Leverage seasonal insights to time launches for maximum impact.
• The Category insights tab shows what works within each product type. 🏷️
  • Top products and new launches highlight revenue leaders.
  • Performance metrics track units sold, page views, and conversion rates.
  • Seasonal and feature trends guide the best launch timing.

International growth is complex, but Amazon’s tools make it measurable. No more guessing, global expansion gets smarter and more actionable with data-driven insights.