This Mother's Day, one mom got 70,000 lollipops.
On the morning of May 4, Holly LaFavers stepped outside to find 22 giant boxes of lollipops stacked at her door—all thanks to her well-meaning 8-year-old son, Liam, who thought he was organizing a carnival, not placing a $4,200 Amazon order.
Cue the panic, a social media plea, and a crash course in kid-proofing your cart.
You also have to proof your store from:
- $47K FBA shipment hit with 174% tariff shock
- Millions are shopping for summer essentials
- ‘Made in USA’ searches are on the rise
- Are you unknowingly sabotaging your social media strategy?
BLACK MARKET
Imagine spending months preparing a container worth $47,000—carefully coordinating production, logistics, and timing—only to get hit with a 174% tariff the moment it lands in the U.S.
An Amazon seller recently shared this exact scenario on the seller forum, and their story is rapidly becoming the norm.
⏸️ China? Not right now
No backdoors, no clever tricks. Just tariffs, delays, and growing uncertainty.
- Paused shipments. With 4–5 months of stock already sitting in U.S. warehouses, the seller hit pause on all future shipments.
- No loopholes. Their freight forwarder confirmed what most of us already know—there’s no loophole.
⚠️ Risky workarounds
Some sellers in the thread are suggesting rerouting through Vietnam and other regions, but let’s be honest:
- It’s expensive and quickly eats away at margins.
- It’s legally risky you’re playing in the gray zone.
- It’s unstable and hard to scale for the long term.
Even China-based freight forwarders are stalling operations, unsure how long this will last.
🫵🏻 If this happens to you…
This isn’t a one-off hiccup—it’s a full-blown supply chain threat. If your business leans on China, you need a Plan B:
- Hit pause on shipments if you can afford to.
- Diversify sourcing before your competition does.
- Brace for Q3 stockouts and rising costs.
Sometimes the best move is to wait. Just make sure you’re NOT waiting blind.
TOGETHER WITH WALMART MARKETPLACE
Millions Shop on Walmart.com to Stock Up for Summer Fun
Start selling now to capitalize on peak summer demand.
Millions of shoppers turn to Walmart.com every summer for travel must-haves, outdoor essentials and seasonal gear. That surge in demand creates a huge opportunity for eCommerce businesses selling swim products, patio furniture, grills, camping gear and more. If you’re not selling on Walmart Marketplace yet, now’s the time to join—before summer demand heats up.
Now’s your chance, as a new seller you’re eligible to save up to $75,000 in New-Seller Savings, Walmart’s incentive program going on now.
It’s their biggest offer ever and includes:
- Up to 75% off base referral fees*
- Up to 50% off storage fees and 25% off fulfillment fees** (a $2K value)
- $1K in advertising credits with Walmart Connect***
Don’t wait—New Seller Savings runs through January 31, 2026, but the sooner you start, the more you can save. List your products now and make this your biggest summer yet.
*Conditions apply.
Join Walmart Marketplace today
BITES OF THE WEEK
- Fire Hazard: Baseus chargers sold on Amazon Shenzhen by Baseus Technology are being recalled.
- Streamlining Social: Here are 15 AI tools to help with your social media strategy.
- Sense and Technology: Amazon is introducing Vulcan, the first robot with a sense of touch.
- Amazon Keeps Growing: This year's first quarter shows how Amazon grew sales by 9% year-over-year
ECOMMERCE NEWS
'Made in USA’ is trending, but why aren't they buying?
Modern Retail reported that searches like “made in USA products only” have exploded by up to 220% YoY. But here’s the catch: shoppers are curious, not committed.
For now, price still wins the cart.
👁️ Curiosity spikes
Sellers are tuning in to rising interest in domestic goods, but conversions aren’t catching up just yet. Here's what's changing:
- Searches are booming. Terms like “American flag made in America” are up 250%, but most Amazon customers still default to price over patriotism.
- Price remains king. With a 14% price advantage over competitors, Amazon’s bargain-first model makes it hard for U.S.-made products to compete. 👑
- Listings go red, white, and blue. Brands are pushing “Made in USA” stamps to the first image slot to instantly appeal to value-driven shoppers.
- Old keywords get a second life. Agencies are back to testing domestic manufacturing terms after a spike in search volume.
While Amazon is surveying sellers and staying mostly silent, Etsy and Shopify are moving fast.
- Etsy is highlighting local sellers through curated collections of U.S.-made products.
- Shopify now offers tools to filter by origin and manage cross-border duties.
🇺🇸 Is it worth the bet?
For brands leaning into “Made in America” messaging, the opportunity is real—but so are the limitations. Shoppers are clearly looking. Whether they’re ready to buy is another story.
Still, as tariffs rise and cultural sentiment shifts, this trend may outgrow its “curiosity phase.” For brands with the margins and the story to match, now might be the time to plant the flag.
SOCIAL PULSE
7 ways to sabotage your social media strategy
Social media has become the lifeblood of modern marketing. But while it's easy to get caught up in the rush of likes, shares, and comments, one misstep can send your brand into a downward spiral.
Leadraft Marketing listed 7 common pitfalls and how to avoid them.
- Posting without purpose. Random content rarely converts.
- Solution: Develop a strategy that’s tied to your business goals, audience, and the specific platform you're using.
- Skipping the data. Ignoring insights is like advertising in the dark. 💡
- Solution: Use insights to evaluate what drives clicks and engagement, and adjust your strategy accordingly.
- Brand chaos. Inconsistent visuals or messaging damage trust.
- Solution: Create a style guide to maintain a cohesive brand voice and visual identity across all platforms. 🎙️
- All sell, no substance. Too many promotional posts will turn followers away.
- Solution: Stick to the 80/20 rule—80% educational or entertaining content, 20% promotional.
- Poor visuals. Low-quality images make your brand look unprofessional.
- Solution: Use creative tools or hire a professional to elevate your content. 🤳🏻
- No plan for crisis. A PR disaster without a plan is a recipe for chaos.
- Solution: Prepare a crisis response strategy and templates so you can act fast when things go wrong.
- Hashtag flop. Using irrelevant or banned hashtags can limit your reach.
- Solution: Mix trending, niche, and rotating hashtags to maximize discovery while avoiding bans.
💰 Strong social presence = stronger sales
Every post plays a role in how customers perceive and trust your brand.
Beyond branded content, don’t overlook the power of user-generated content, it fosters credibility and builds community in ways polished ads just can’t match.
