And just like that, we’re at the end of Q3 already. Time flies when there’s so much happening around you — from the recently concluded Amazon Accelerate event, to the upcoming BFCM holiday sales.
But before focusing on Q4, let’s take this time to see how Q3 went.
- Q3 ecommerce wrapped up 🗓️
- Prepare for the sudden UGC demand in Q4 🎥
- Join a thriving community of Amazon sellers for FREE 🤝
- TikTok Shop turns ONE 🎂
POST OF THE WEEK
HOT TOPIC
Before we formally welcome Q4, let’s look back at the past quarter’s trends and news. Econsultancy reports:
- Consumer spending is driven by confidence – especially for non-essential goods. Consumers in the US developed a more positive view in spending this August, a first in the past five months. Take this as a good sign for the upcoming quarter!
- AI use in ecommerce is starting to ramp up. Walmart is the first major retailer to announce its earnings and gains from GenAI adoptions. Other major ecommerce such as Target and Alibaba both have plans to roll out features leveraging AI. It’s pretty obvious that AI use is becoming more evident and it’s here to stay.
- New U.S. legislation on Chinese shipments is in the works.
- Uber’s making headway with end-to-end logistics by integrating on-demand delivery with its freight service. Amazon is also making progress with low-impact last-mile delivery as it experiments with tram deliveries in Germany.
✍️ What Q3 ecommerce events stood out to you? Let us know so we can feature them.
BITES OF THE WEEK
- Fund Withholding Policy Update: Effective October 9, the duration when sellers may appeal for their disbursements is shortened.
- Amazon Seller Financing: Get to the pros and cons of different financing forms and what Amazon financing should be.
- Startups Rising: The festive season is an opportunity to scale for startups leveraging technology.
- Get Allied: Team up with Seller Alliance's community of Amazon Sellers and grow your business.
SELLER COMMUNITY
Thrive on Amazon with a community of like-minded sellers
Selling on Amazon isn’t easy—whether you’re just starting out or have years of experience, the challenges are real, and it’s easy to feel stuck.
But you don’t have to go it alone. You’ve got the drive—now it’s time to join a community that will fuel your success.
This is where Seller Alliance steps in. This community, powered by industry experts who've built 8-figure brands, is designed to help you grow and succeed.
👫 What’s in it for you?
- Access free, valuable resources, tools, and templates from Seller Interactive—without the cost of an agency
- Receive expert advice and personalized coaching from seasoned professionals
- Take advantage of courses and modules to learn skills that boost sales
- Get announcements, information, and insights to stay ahead of market trends
🫂 Selling on Amazon is challenging, but you don’t have to go it alone. Surround yourself with a community of sellers who’ve been where you are—and who are ready to help you thrive.
ECOMMERCE NEWS
TikTok Shop turns one year in the US
Happy 1st anniversary to TikTok Shop in the US!⚡
According to Marketplace Pulse, here’s how it actually performed:
- Sales performance. Despite big hopes of reaching $17.5 billion in sales, TikTok Shop is trending at around $4.5 billion. Not bad, but far from the goal.
- Top performers. Smaller brands that found a niche strategy or went viral early—like GuruNanda—are reaping the rewards. Goli Nutrition, known for its vitamins, tops the charts with creative affiliate strategies, pulling in over $4 million in just a month.
- Top categories: Health, beauty, and wellness products are currently the top-selling categories.
- Affiliate power. Most sales come from influencers and affiliates, not direct brand campaigns. TikTok Shop’s system tracks sales from affiliates without the need for special links or codes.
- Unique selling style. TikTok Shop isn’t your typical marketplace like Amazon or eBay. It’s all about content and influencers driving purchases, with live-stream shopping just beginning to catch on.
- Challenges for growth. US customers are still warming up to social commerce, and many brands are still figuring out how to tap into TikTok’s unique funnel.
TikTok Shop’s first year has been a mix of success and challenges. But it’s definitely a platform worth watching, especially as more brands begin to understand how to use TikTok’s powerful content-driven ecosystem. 👀
