BIG IDEA
Amazon is, without a doubt, a champ at reeling customers in with irresistible deals. Prime Day 2023 hit us with not one but two shopping extravaganzas in July and October. Bargains were snagged, and sales poured. ⚡
But the retailer’s sales frenzy season isn’t ending yet, as its Black Friday deals have been up and running since November 17. The big question is: Will Amazon have better deals in upcoming holiday events than Prime Day?
👀 To help answer this, here’s what The Ascent discovered, based on CNBC’s research:
- Amazon usually sets the lowest prices for electronics and toys on Prime Day and for health and beauty products on Black Friday.
- Excess inventory not sold on the previous Prime Day events will likely be marked down to avoid overstocking.
- The best deals may have already been launched in October; it’s uncertain if Amazon still has an ace for the last sales events of the year.
Disclaimer: These speculations are not 100% guaranteed to happen. Amazon has a reputation for breaking records and defying predictions, so the outlook for BFCM and the holidays is all up in the air.
What does this mean for you?
Even with uncertainties and consumer doubts, holiday sales events always spike spending. With Amazon’s huge customer base, the last few weeks of 2023 will still be profitable—regardless of whether Amazon will outdo itself.
This means one thing for you: an opportunity to make money off old inventory and free up space for the coming year. Just remember to sweeten up your offers to turn holiday buyers into year-long customers. 🍦
TOGETHER WITH UNLOOP
Conquer the B2B wholesale marketplace in 3 easy ways
The B2B wholesale marketplace isn't only about bulk orders and boardroom deals. It's a bunch of complex negotiations, tight relationships, and meticulous number crunching.
So before you test this water, here are the pros and cons of the B2B business model to see if it's a right fit for you:
🟢 The pros
Ever wonder why entrepreneurs gravitate toward the B2B marketplace? Well, here's the answer:
- It builds strong relationships. And long-lasting ones! Its relational approach helps establish trust in each transaction, forging mutually rewarding business connections.
- It's cost-effective. B2B negotiations generally involve wholesale deals. And with big quantities come big discounts!
- It promotes product variety. The beauty of wholesalers? There's a vast array of products under one roof, giving retailers the luxury of choice.
🚫 The cons
Of course, there are a few reasons that may discourage you from exploring this model, including:
- Payment delays. Extended credit terms can be enticing but can also strain cash flow. You don't want to see more payables than receivables in your book, do you?
- Complex logistics. Especially for FBA wholesalers who are just starting out. If you don't have a polished inventory system, you could be looking at stressful delays.
- Non-standard business documentation. Seamless document exchanges should be today's standard. Yet, diverse formats are still used, which can introduce unexpected financial challenges.
💡 Some pro tips
The key to succeeding as a B2B seller is to explore its financial landscape with confidence. To do this:
- Leverage technology. Embrace accounting software designed for wholesalers. They can simplify tasks, offer valuable insights, and ensure accurate financial reporting.
- Audit your finances. And do it periodically to spot inefficiencies, potential fraud, and areas for cost-saving.
- Seek experts for help: When in doubt, call in the accounting professionals. They've got your back!
Ready to perfect your B2B financial strategy as an FBA wholesaler? Book a call now, and let's set the course for success!
BITES OF THE WEEK
- Missing Reviews: Amazon allegedly removed thousands of reviews from its own listings.
- Seasonal Campaigns: It's your last chance to get those advertising campaigns out this holiday.
- What Do You Think: A seller received a rude message, but others think it's not from Amazon.
- Amazon x Cars: Amazon may start selling automobiles as early as next year!
AMAZON NEWS
ICYMI: You can now enroll in Amazon Transparency using existing product serial numbers
To improve brand protection against counterfeits, Amazon announced an update to its product serialization solution, Amazon Transparency. With new interoperability features, you can now enroll your brand in the program using your products’ existing serial numbers!
📦 What’s new?
Brands that use their own serial numbers said adding Transparency codes was costly and complicated. The new changes simplify the process and let you enjoy other benefits, including:
- Improved packaging. You can use your existing QR, 1D, or 2D serial numbers to improve your packaging’s appearance and clarity.
- Enhanced customer protection. Only enrolled products with valid codes can be listed, ensuring the authenticity of items shipped to buyers.
- Higher revenue, which comes after you strengthen your reputation and brand by enrolling in the program.
How does it work?
If you’re already serializing your products, you only need to perform 3 simple steps:
- Choose which products you want to enroll in Amazon Transparency.
- Share the unique serial codes of your products.
- Wait for Amazon to scan and verify the serial number to verify the authenticity of the products.
✒️ Should you sign up?
Absolutely!
As part of the Amazon ecosystem, it’s your responsibility to support the platform in its fight against counterfeiters. Doing so not only protects your brand but also ensures you’ll thrive in a fair, safe marketplace.
TRENDING TOPIC
Want to build creatives faster? Amazon’s new standard display is the key
Crafting creatives that convert consumes time. But what if there's a way to reduce that time by 70%?
Nope, it's not a prank—Amazon just announced a new and optimized standard display for Amazon DSP that can make that happen!
🔥 Here are the amazing things this new feature can do:
Hot launch!
Before, advertisers had no choice but to build new creatives when:
- Adding an asset of a new size
- Trying different ad placements (display vs. mobile and Amazon-owned vs third-party), even if the same image asset is used
This complicated process limits the reach of campaigns. ICYDK, Amazon supports 62 placement sizes, but a campaign only uses 3.6 sizes on average—too small to deliver full conversion potential. But now:
- You can upload up to 10 image assets at once.
- The three creative types for Amazon DSP (image, mobile O&O, and mobile AAP) are consolidated into one ad experience.
- It's supported by Amazon DSP UI and the Amazon Ads API.
🗣️ What are the sellers saying?
Amazon received great feedback since the feature's pilot launch last September. Some said it's now easier to try new creative sizes; others confirmed that it indeed reduced their creative trafficking time by 70%.
Intrigued? The feature is already available for managed and self-service advertisers via the ADSP dashboard. Feel free to explore it now!
