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TikTok’s new advertising features—are they worth trying out?

We bet you’re looking forward to clocking out later tonight. But before you do, we’re serving you the hottest e-commerce news you have to know before heading to the weekend.

Also, do you know you can get a SellerBites PPC handbook if you’ve successfully referred 3 of your friends? It’s easy! Scroll down at the very end to see! 👀

SOCIAL PULSE

In the recently held TikTok World 2024 event, TikTok announced several tool improvements and updates, as well as new ad types. Social Media Today breaks down the details.

1. Symphony

Symphony is TikTok’s new “creative AI suite”for ad partners. The functions aren’t really new, but it brings all AI creative elements, such as AI assistance in writing scripts, producing videos, and brainstorming ideas, into a single platform.

2. TikTok One

TikTok launched TikTok One to serve as a unified location for TikTok marketing tools. With this, you can tap into TikTok’s network of creators, production partners, agencies, and creative tools.

3. New ad formats

  • Interactive Add-Ons for TopView - enables “pop-out elements” and countdown stickers for TopView campaigns.
  • Duet with Branded Mission -allows TikTok creators to Duet with their Branded Mission videos.

👀 Future updates

Think it’s done? The updates don’t stop there, though. TikTok also gave a sneak peek at what they’re working on. This includes performance automation, TikTok Shop marketing automation, and “Unified Lift”

Most of the new features will streamline what already exists in TikTok. This suggests that amid a potential U.S. ban, the platform still wants to make it easier for brands to sell on TikTok Shop.

TOGETHER WITH EZ-COMMERCE

Boost your sales with these 3 very straightforward PPC tips

You’ve probably read through dozens of Amazon Pay-Per-Click tips. But trust us when we say that this time, we’re giving you tips you can use to grow your sales. Best thing about it? It’s straightforward and no fuss.

EZ-commerce.net implements these 3 PPC strategies to enhance their client’s sales.

1. Initiate a down-only campaign targeting long-term keywords. 

  • Set a low bid of $0.02, but aim to appear at the top of search results by bidding 200 to 500 percent higher (put 200-500 percent at the top of the place).
  • Monitor performance every 72 hours, and if there are no impressions, increase the bid percentage by at least 50%. 

2. Implement the "Dvir Golden Nugget Trick” (aka an EZ-commerce secret!) 

  • Create an automatic campaign targeting "close match". 
  • Start with a modest bid of $0.02. Incrementally raise the bid by 20% every 96 hours or 4 days.
  • Once the bid cost approaches $1, reset to $0.02 and repeat the process. You’ll see sales with a very low ACOS that will lower your account's total advertising cost of sales or ACOS. 

3. Generate a coupon code offering at least a 20% discount. 

  • The code should be valid from the current date plus 2 days, and run for 30 days. 
  • Run the "abandoned cart" Brand Tailor promotion to re-engage these abandoned customers who will buy your product with the coupon code now. 

Happy with these tips? Reach out to EZ-commerce.Net to get more tips and an account audit!

Give me more PPC tips!

BITES OF THE WEEK

SELLER REFRESHER

3 reasons why SMS marketing works

Ring ring.

The 2000s called, they said SMS marketing is still in.

Amidst the advanced marketing trends present today, SMS marketing is another surefire way to help brands reach customers.

According to TwoVerbs.com, this tactic is gaining momentum due to its direct nature and high engagement rates. 📈

What can this do?

SMS marketing stands out mainly due to its speediness and brevity. Not to mention the personal, impactful messaging it offers.

Specifically, it can:

  • Personalize at scale. You can tailor messages based on customer behavior, purchase history, and preferences. Segment audiences so you can send specialized offers (such as birthday discounts for subscribers born in a specific month).
  • Communicate timely. Send relevant and time-sensitive reminders, especially for sales events and abandoned carts. You can also use automated messages to save time so that customers don’t have to wait too long to get answers.
  • Drive engagement. Here’s one thing to remember: 95% of text messages are read within the first 3 minutes of sending

📱 Success is one text away

With these, it’s easy to see how SMS helps with customer retention and repeat purchases. SMS marketing helps make customers feel valued. It’s a marketing strategy that you should definitely invest in when possible.

CASH CORNER

What you need to know about dynamic pricing strategy

Ever heard of dynamic pricing? We bet you have.

It’s when airlines jack their prices up for the same flight, the closer the date of booking is to the flight. To keep it simple, It’s adjusting the prices depending on the current demand.

Influencer Marketing Hub shares how Amazon sellers can implement it.

Retailers use this strategy to optimize product prices, improve conversion rates, and increase revenue. Your prices aren’t stagnant, which gives you a leeway to offer competitive prices to shoppers.

Did you know that Amazon adjusts its prices 2.5 million times a day? Their repricing feature is powered by cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics. 

Using a Dynamic Pricing software

Not sure how to execute this strategy flawlessly? You can use third-party repricing tools that integrate with Amazon instead of the built-in repricing tool. 

  • These seller tools offer more control over pricing. You can adjust prices based on business factors like inventory, sales velocity, and competitor prices.
  • They also offer better support and troubleshooting assistance.
  • However, you need to navigate potential legal and consumer perception risks.

Overall, dynamic pricing is an effective strategy for boosting profits and competitiveness. And its accuracy and reliability are expected to improve further.

Author : SellerBites
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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