Mark your calendarsâAmazonâs pulling back the curtain on Q2. đď¸
On July 31, theyâre hosting a live conference call to break down their financial results, with all the juicy details (and slides) available for replay after.
Got predictions?
- Buyers point fingers at sellers for late deliveries đ
- How The Perfume Spot scaled big with Walmart đď¸
- Snag $100 off your pass to Amazon Accelerate 2025 đŤ
- New Fee Explainer helps decode seller charges đ§ž
- Sign up for Walmart Insiders to get one growth hack every week. đ
BLACK MARKET
Hereâs the brutal truth: if a customerâs box shows up late, wet, or missing, they think thatâs your fault. Like it or not, delivery is part of your brand experience now.
According to Retail Dive, only 39% of shoppers blamed the carrier for delivery delays in 2025âdown from 83% in 2022. đ
đ Your biggest liability
Shoppers expect speedâand when that doesnât happen, they want someone to blame.
- Late deliveries are dealbreakers. 75% of consumers say last-mile delivery issues are their biggest frustration.
- Speed over price. Nearly 1 in 3 care more about fast shipping than low prices or a wide selection.
- Gen Z wants it now. Younger consumers are driving demand for speed, while older buyers still prioritize cost.
So yeah, delivery delays are no longer just annoying, theyâre brand-breakers.
đšď¸ Give shoppers control, or lose the sale
Itâs not just about how fast you ship, itâs about how much control customers have.
- 66% of shoppers are more likely to buy if they can track their package in real time.
- 54% want to choose when their order arrivesâday, time, the whole deal.
- 44% want some kind of package protection, like insurance or guaranteed replacements.
Shipping visibility used to be a nice touchânow itâs a conversion tool. If you donât own delivery, shoppers assume you donât own your brand. That box on the porch is your business. đŤľ
TOGETHER WITH WALMART MARKETPLACE
See how The Perfume Spot went from small storefront to e-Commerce juggernaut
When The Perfume Spot started it was just a small store on Staten Island. Now, theyâre an e-commerce juggernaut with a team of 25 people and 8 figures in sales each year. How? In part by selling on Walmart Marketplace.
With Walmart Marketplace, The Perfume Spot was able to instantly reach millions of shoppers, access powerful tools for scale, and sell on a platform invested in their success.
Could you be the next Walmart success story? Sign up today to see. It just takes a few minutes to get started.
BITES OF THE WEEK
- Power Stick Recall: The popular deodorant brand recalls 67,000 cases from Amazon, Walmart, and Dollar Tree.
- Vulcan Origins: ICYDK, Teradyneâs Universal Robots division is the supplier for building Amazon’s warehouse Vulcan.
- Leadership Liftoff: This college grad rose to be a manager through Amazon’s 7-week program.
- WhatsApp Ads Update: The latest beta update will show all promotional content on public channels only: ‘Status Ads’ and ‘Promoted Channels’.
AMAZON NEWS
Get $100 off Amazon Accelerate 2025 tickets
Registration for Amazon Accelerate 2025 is officially open, and if youâre even thinking about going, this might be your sign to lock it in.
Amazonâs offering a $100 early-bird discount and travel perks to reel sellers in the door.
đ¸ Save now, spend later
The event returns to the Seattle Convention Center this fall, and yesâthere are legit reasons to RSVP early (beyond the fact that seats fill up fast).
- Early bird discount: Save $100 on tickets until August 3.
- Bring the crew: Buy 3 tickets, get the 4th freeâperfect for teams.
- Hotel + flight perks: Score discounted rates near the venue plus airline promo codes.
Amazonâs âShow Your Badgeâ program is also back, giving attendees access to exclusive local deals:
- Local deals: Discounts at Seattle restaurants, museums, and attractions.
- More coming soon: Full list of perks drops in August, so donât toss that lanyard.
đď¸ Sessions, strategies, and seller talk
The full agenda hasnât dropped yet, but based on past Accelerate events, expect product announcements, insider panels, and plenty of Seller Central deep dives.Â
Itâs Amazonâs most seller-centric event of the year, with a little less fluff and a lot more access.
CASH CORNER
Amazon rolls out Fee Explainer tool
Amazon has launched a new Fee Explainer tool inside the Payments dashboard, aiming to finally answer the age-old seller question: âWhat is this charge for?â
The tool is meant to break down individual charges with definitions, variables, and actual mathâright inside your transaction view.
đ What it should help with
For now, the tool covers 9 core fee types, including:
- Subscription fees â Your monthly cost to keep your Amazon account active
- Referral fees â A percentage of each sale Amazon takes
- Closing & return fees â Charges for refunds, returns, or admin processing
- Service extras â Add-ons like removal fees or penalties for high return rates
To use it:
- Go to your Payments dashboard
- Open Transaction View
- Select a transaction
- Click the fee amount for a full breakdown
đ§ Why this could be a game changer
Amazon says the Fee Explainer brings:
- Real-time transparency into fee logic
- Better forecasting for smarter pricing and listing decisions
- Context and examples for specific charges
- No more guesswork, all the info lives in your dashboard
Basically, it should save you from digging through outdated help docs just to understand a $3.71 refund charge.
đ¤ So… whatâs the catch?
Some sellers are already flagging issues: confusing line items like âother chargeback â$80.00â still show up with zero useful explanation. Others report duplicate or unclear deductions, even with the new tool active.
So yep, while this update moves in the right direction, itâs not exactly the holy grail of fee clarity just yet.