Hey, Amazon is ending its Prime Invitee Program.
If you’ve been letting family or friends at a different address enjoy your free shipping, those days are over.
They’ll need their own Prime membership—or move back home—to keep the perks.
- Want the hacks agencies don’t usually share? 👀
- Recalls are hitting Amazon fast and furious 🔥
- Lens Live makes shopping instant 📲
- 30-day head start for product launches 🚀
- Get Looped In and take the chaos out of ecommerce accounting ✉️
- We’ll link your newsletter for FREE. Send your applications here. 🤝
BLACK MARKET
Amazon’s back in the headlines, this time thanks to a string of product recalls flagged by the U.S. Consumer Product Safety Commission (CPSC).
According to Newsweek, some items have been slapped with urgent warnings for risks like fire, electrocution, and even explosions. 🧯
💣 The explosive details
From lost revenue to shaken customer trust, here’s what matters most:
- Immediate stop: Customers were told to quit using these products right away. Refunds or replacements are available through Amazon.
- Seller squeeze: Recalls can trigger account suspensions, lost revenue, and headaches for third-party sellers.
- Overseas risks: Many recalled items came from suppliers abroad, where safety standards don’t always line up with U.S. rules.
- Liability concerns: Even if Amazon isn’t the manufacturer, courts have shown the platform can still take the blame.
🚨 Fake recall headaches
On top of the genuine safety issues, some brands are reporting bogus recall notices, like cases where Amazon flagged paperwork problems as safety hazards.
No actual danger, just confusion that leaves sellers scrambling to reassure customers.
One frustrated seller put it this way:
🧐 The bigger question
All of this raises the same question sellers keep asking: how are unsafe (and sometimes mislabeled) products still slipping past Amazon’s systems?
Until that’s fixed, recalls—real or not—will keep creating chaos across the marketplace.
TOGETHER WITH SELLER ALLIANCE
The Amazon Resources Agencies Use—Now Available to You
If you’ve ever wished you could peek behind the curtain of a top Amazon agency… this is your chance.
Seller Alliance is your insider access to the exact SOPs, templates, and strategies used by seasoned Amazon experts to grow real brands.
Built by the team behind Seller Interactive, this membership gives sellers the tools to scale—without hiring an agency.
What’s inside:
- ✔️ Proven SOPs and templates for every stage of your growth
- ✔️ Step-by-step video walkthroughs designed by experts
- ✔️ Live trainings and Q&As on what’s working right now
- ✔️ Constantly updated strategies based on real client experience
From listing optimization to ad strategy to operations—no fluff, no recycled content, and no wasted time trying to piece it together yourself.
It’s not a course. It’s not a community full of noise.
It’s a real resource library—built by an agency, for sellers who want to take control.
Click to learn more and get started
BITES OF THE WEEK
- Major Leap: Walmart's U.S. store-fulfilled delivery sales jumped to almost 50% thanks to its shipping innovations.
- Macy’s Amazon Ads: You can now buy Macy's ad space using Amazon Ads' platform thanks to their recent partnership.
- Faster Than Facebook: In the E.U., Instagram’s growth rate is 10x more than Facebook’s.
- World’s Best: Here are the reasons why Amazon is still the world's best ecommerce platform.
AMAZON NEWS
Amazon Lens Live is turning cameras into shopping carts
Amazon’s new Lens Live feature is giving product discovery an AI boost.
Shoppers can now point their phone camera at any item—whether it’s in real life or spotted on social media—and instantly see matching products in the marketplace.
🛍️ Not a shopping gimmick
Lens Live is reshaping how buyers search:
- Instead of typing keywords, they’re scanning what they see. That means your product images are now the new front door.
- Strong visuals, clean detail pages, and accurate attributes will determine whether your listing shows up when someone points their camera at a product like yours.
Bonus: Amazon’s AI assistant Rufus is built in, providing instant product insights and comparisons.
⚙️ The tech driving it
Lens Live runs on Amazon’s AI stack—AWS, OpenSearch, and SageMaker—to match real-world objects against billions of SKUs.
For sellers, Lens Live could be a powerful new discovery channel, especially for impulse buys. Stay visible by investing in high-quality lifestyle and product images.
ACTIONABLE ADVICE
30 days to launch right on Amazon
Launching on Amazon just got easier. The retail giant rolled out a 30-day roadmap to help new products gain traction in their critical first month.
The roadmap has three phases, namely:
🚀 Pre-launch
Before you even go live, Amazon recommends:
- Using AI tools to create optimized listings and A+ Content
- Enrolling in Vine to secure early reviews
- Signing up for FBA so your product ships fast (and shows up with that Prime badge)
📅 Day 1
When launch day hits, the checklist is simple but critical:
- Confirm listings are active and inventory is in stock
- Turn on Sponsored Products ads to drive traffic
- Add coupons to make your product more eye-catching in search results
📊 Day 30
After a month in the wild, it’s all about refining:
- Monitor customer reviews for insights (and adjust accordingly)
- Refresh listings with AI-powered A+ Content
- Adjust inventory levels and ad spend based on actual demand
Launching on Amazon has never been a “set it and forget it” game, and this roadmap makes that clear. It’s not magic, it's method.
