Do we even have to introduce Prime Day? Aside from being Amazon’s main sales event, it’s like an ultra-special ecommerce occasion that all sellers are gearing up for every year.
And to help you prepare for this year’s event, we got you a checklist of things you should be keeping an eye on as early as now:
- Prime Day 2024 🛍️
- Segue: Starting your Walmart Marketplace journey 🛣️
- Prime Day customer service hacks 💡
- Best SEO practices for Prime Day 2024 🔍
BIG IDEA
Last year's Prime Day sold more than 375 million products worldwide. Independent sellers saw a huge boost in sales, even outpacing Amazon's retail business.
The million-dollar question now is: Can you expect the same for Prime Day 2024?
📍 First things first, Prime Day 2024 will most likely take place in the second week of July. So, if you want to replicate the success of last year’s event, Mayan suggested kicking your prep into high gear.
How to prime your business for Prime Day?
- Stock up on inventory. Make sure you have enough stock on hand to handle order spikes. Don’t forget to ship your inventory in advance to avoid any last-minute hiccups. ⏰
- Cash in on marketing. Whether you're doubling down on PPC ads or exploring new marketing strategies, ensure your budget is primed for the occasion.
- Set your pricing and deals early, preferably at least 30 days ahead. This way, you can avoid frantic price-slashing and rushed decisions.
- Master your PPC. Maximize your ad spend by focusing on your top-selling products and best-performing keywords.
- Offer at least 20% off. It's Prime Day, and shoppers are on the hunt for bargains. So, make sure your discounts are juicy enough to catch their eye.
- Refresh your store. Spruce up those product listings, product images, and videos and optimize those keywords. This is to ensure you're putting your best foot forward. Remember, first impressions matter! 👀
- Spread the word: Build hype around your Prime Day deals through social media, influencers, and email campaigns. The more buzz, the better!
- Keep an eye on Lightning Deals. Know what your competition is offering to make sure your deals will steal the spotlight. Don’t forget to price competitively, too!
- Don't forget product inserts. Use Prime Day as a chance to boost brand awareness. Include product inserts with special offers or discount codes to encourage repeat purchases and prompt shoppers to leave reviews.
🚦 Ready, set, Prime!
That's a lot of to-dos, we know. But these tips, combined with the right timing, can give you a huge competitive edge. So, start gearing up and make Prime Day 2024 your best one yet.
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BITES OF THE WEEK
- Stocking Up: Is your inventory ready for Prime Day 2024?
- PPC Tips: The before, during, and after Prime PPC campaign strategies are here.
- Prime Dates: Here’s everything you need to take note of about Prime Day 2024.
- Prime Impact: Just how significant Prime Day is for your ecommerce business?
SOCIAL PULSE
10 customer service hacks to ensure your Prime Day success
Prime Day isn’t just about the rush of eager shoppers and the spike in sales. Because you know what’s next after receiving a lot of orders—the frenzy of customer inquiries. 🗣️
So, eDesk listed some of the best practices for delivering excellent customer service to help keep you ahead of the game (and your customers happy):
- Staff up. Prime Day brings a massive influx of shoppers, so having enough hands is crucial. You can consider hiring seasonal staff or rallying your current team to build a strong Prime Day task force.
- Craft a solid customer service strategy tailored specifically for Prime Day. Set up various communication channels like live chat, email, and a dedicated phone line.
- Brief your team. Everyone in your customer service team needs to know their role. Clarify responsibilities, set expectations, and ensure everyone is on the same page. 📌
- Be upfront with your customers about any hiccups or delays they might encounter. Setting realistic expectations goes a long way in keeping everyone happy.
- Provide swift and accurate responses. Keep your answers short and sweet—your customers will thank you for it. And accuracy is non-negotiable. Nobody likes being led down the wrong path, especially when shopping.
- Arm your team with the knowledge they need to tackle any query head-on. Product descriptions, sales stats, deal terms—you name it, they should have it. 🧠
- Use AI as your sidekick. Let the bots handle the grunt work while your team focuses on delivering that human touch.
- Create FAQ and response templates. These will keep your customer service game on point, no matter how hectic things get.
- Keep your cool. Train your team to handle pressure with poise. Remember, every interaction is a chance to gain a loyal customer.
- Listen to feedback. Keep tabs on feedback and be proactive in addressing any concerns. It’s the best way to turn criticism into opportunities.
📖 There you have it—your playbook for delivering top-notch customer service. With millions of shoppers ready to snag those sweet deals, it's prime time (pun intended) to level up your customer service game to stand out among the rest.
ACTIONABLE ADVICE
How to step up your SEO game for Prime Day 2024
Another aspect to straighten out in your Prime Day 2024 game plan is your SEO tactic. To ensure you're riding the wave of deals, Search Nurture has the lowdown on how to supercharge your product pages for maximum impact.
🛒 For your Amazon product pages
To make sure your products stand out in the Amazon jungle, here are some actionable strategies to spice up your product pages:
1. On-point SEO copywriting. Here’s what you need to make your copy informative and persuasive:
- A catchy product title that grabs attention
- Bullet points that highlight key features and benefits
- A compelling product description that seals the deal
- Back-end search terms to boost your visibility
Tip: Don't just stuff your copy with keywords.
2. Creative assets. We're talking visuals that make your product pop, such as:
- High-quality images that scream "Buy me now!"
- Videos that show off your product in action
- Infographics that highlight your product's features
🏬 For your Amazon Storefront
Your storefront is your own little corner of the Internet. Here's how to spruce it up:
1. Brand Story Page. This isn't just another space to fill—it's your tool to climb up those search result rankings. Use it to tell your brand story in a way that resonates with your audience and throw in keywords for good measure.
2. Prime ASIN Push Page. This is where you showcase your top products, giving them the spotlight they deserve. Use SEO to describe these gems and make sure customers can click straight through to buy.
Make your mark on Prime Day
As the countdown to Prime Day begins, remember that SEO is your ticket to success. With a bit of strategy and some creative flair, you'll be set to crush it this July.
