100K AI-generated stores are hijacking brands

Nothing says weekend like catching up on chaos you didn’t create. 

Oh, and happy Valentine’s! 💗

• No more manual repricing headaches 🏷️
• AI just copied your store 🤖
• 19 orders, 1 problematic buyer 📦
• Amazon Big Spring Sale hints 🌸

BLACK MARKET

Your brand can be cloned in minutes, and it might already be. Last year alone, more than 100,000 AI-generated storefronts impersonating nearly 200 brands surfaced online.

🍪 Quick bits

• Instant cloning: AI recreates official-looking storefronts in minutes.
• Targeted ads: Scammers run paid ads straight to brand loyalists.
• Sponsored search presence: Fake shops land on page-one Google results.
• No obvious phishing: No sketchy emails, just clean, conversion-optimized sites.
• Subtle red flags: Slightly off URLs, unrealistic discounts, “official” sponsored links.
• Consumer psychology: “It’s on page one. It must be legit.” That’s the trap.

💬 SellerBites’ take

Everyone’s talking about AI as a growth lever. Few are treating it as a fraud multiplier.

Here’s the uncomfortable shift: brand protection is now part of marketing. If scammers can spin up polished clones and run paid traffic, then your defensive moat isn’t just legal, it’s operational speed.

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BITES OF THE WEEK

• Secrets to Amazon Success: Best-sellers thrive on customer insight, standout listings, reviews, smart pricing, and relentless innovation.
• AI Scam Surge: Google warns scammers are using AI to craft smarter, faster, and more convincing attacks on users worldwide.
• Furniture Wins Big: Westin Trends boosted profit margins up to 10% by streamlining imports and fast shipping with Walmart Cross Border.
• UpScrolled Surge: TikTok creators are fleeing to UpScrolled after U.S. takeover, drawn by anti-censorship promises and wider visibility.

TRENDING TOPIC

One buyer returned literal trash… 19 times

Imagine 19 orders coming back… all filled with sand, paper, and junk instead of your product. That’s exactly what happened to one FBA seller. 

And despite repeated reports? Nothing meaningful changed.

🍪 Quick bits

• 19 orders are all tied to the same buyer.
• The returned items are trash, filler, and completely wrong products.
• There is no SAFE-T relief for U.S.-based FBA orders.
• The returns are restocked anyway, even when the fraud is obvious.
• Amazon’s guidance:
  • Open a Seller Support case for each fraudulent return
  • Request reimbursement for materially different items
  • Submit photo proof (sealed box, LPN, contents, original SKU)
  • Keep using “Report a Suspicious Order” to document a pattern

💬 SellerBites’ take

FBA abuse isn’t a fire, it’s a slow leak patched one report at a time. 

Documentation and persistence are key: every photo and case builds the pattern Amazon needs. It’s tedious, but consistent reporting separates sellers who get reimbursed from those who eat the losses.

AMAZON NEWS

Amazon's Big Spring Sale dates are creeping

Looks like Amazon’s Big Spring Sale is creeping back.

Nothing official yet, but hints in Seller Central and external reports point to March 25–31, 2026. Deal submissions are already open, so even with uncertain dates, prep can’t wait.

🍪 Quick bits

• Rumored dates: March 25–31, 2026
• Deal submission deadline: March 24, 2026
• Eligible promos: Lightning Deals + select discounted offers
• Hot categories: Outdoor & garden, home, beauty, fashion, pets, travel
• Not Prime-exclusive: Wider shopper pool
• Traffic note: Not Prime Day, but multi-day spikes snowball, especially in seasonal categories

💬 SellerBites’ take

Think of it like a Q2 launchpad, not just a sale. Winning brands lock in deals, check inventory, and prep ad budgets before traffic peaks, because timing, stock, and visibility are everything.