There is growing tension between the U.S. and China, which experts say could start a huge ecommerce feud. And believe it or not, even Amazon is struggling to be the top player in the industry.
Just as the retail giant is ready to fight “anywhere,” so should you—because the ecommerce competition will just get fiercer from this moment on.
HOT TOPIC
Echoing features already in the Chinese market, TikTok might be debuting AI-generated characters to its Western users. As reported by Social Media Today, the platform is working on developing bots that can sell products via videos and even stream live!
🤔 How will that work?
A convenient innovation or a diversion tactic?
ICYDK, TikTok is in the middle of a tech war between the U.S. and China. A law that’ll ban the platform in the country unless it’s sold within a year has been signed on April 24, 2024. So, this move may be designed to divert attention away from that.
Nevertheless, one can’t deny that the alleged AI-generated influencers will bring some convenient perks:
🤖 AI has indeed changed the ecommerce landscape with its diverse applications. It’s already a hit in China, with AI live streamers selling thousands of dollars worth of goods every day. But will it be a hit too in the U.S. (in case the ban doesn’t push through)?
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BITES OF THE WEEK
TECH MARKETING
AI’s influence is not limited to marketing and sales. As pointed out by Sprout Social, AI chatbots have been a recent staple in the customer service industry. 📞
As a matter of fact, there are versatile chatbot builders you can use to build a chatbot-slash-trusty-customer-rep, including:
📍 Having this many choices can be overwhelming. Our tip? Consider 5 factors: ease of use, integrations, capabilities, analytics, and scalability. And don’t forget to keep your business goal in mind to build the perfect chatbot for your business.
SOCIAL PULSE
Have you heard about Meta’s freshly dropped bombshell?
Threads could be boasting ad features within the year! Meta launched Threads just over a year ago, so that’s a lot sooner than expected, as commented by Digiday.
📣 Here’s what you need to know about this exposé:
Other speculations revolved around ad formats (in-feed, reels, etc.) and integrations (Meta’s ad platform Advantage, Instagram, and Facebook).
So, how soon is soon?
As of now, the exact date of the ad rollouts on Thread hasn’t been announced. Also, Meta has set a prerequisite for introducing ads or monetizing a platform—a billion users.
Still, this would be an exciting new venture, especially if you use Threads in your social media strategy. ✨
