Amazon’s Prime Day chaos is so real, even the office crowd’s getting roped in.
Corporate employees in NYC got a Slack ping asking them to “volunteer” at a Fresh warehouse—picking groceries, packing boxes, and handing out snacks. It’s optional, sure.
But when white-collar teams are packing fruit in Red Hook, you know Prime Day is pushing limits.
HOT TOPIC
In a newly filed federal lawsuit, Lululemon is suing Costco, accusing the warehouse giant of selling infringing knockoffs under its Kirkland brand.
According to Retail Dive, Lululemon isn’t just arguing confusion—they’re claiming the issue is that people know these are dupes… and don’t care. #LululemonDupes
💡 Consumers aren't confused
Dupes are undermining their brand by making consumers believe cheaper alternatives are just as good as the original. And thanks to TikTok and viral reviews, the dupe economy is thriving. 👀
According to First Insight, consumers aren’t being misled—they’re being strategic:
🧵 Can Lululemon untangle this?
The brand’s ask: a jury trial, a permanent injunction, and damages. But there’s a catch, Costco isn’t the only one riding the dupe wave.
Even The Washington Post ran with it:
“Is that hoodie a Lululemon or a Costco dupe? No one has to know but you.”
Lululemon may be fighting Costco in court—but it’s fighting internet culture in real life.
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BITES OF THE WEEK
BLACK MARKET
A San Jose woman didn’t sign up to run a return center, but Amazon’s marketplace had other plans.
ABC7 News reported that she found herself on the wrong end of a shady Amazon return scheme. For over a year, she received hundreds of boxes—all containing car seat covers she never ordered.
🎩 Black-hat level: Expert
The culprit? A China-based seller named Liusandedian, who slapped a random U.S. address on their return labels.
Here’s how the scam works:
The result: a driveway full of boxes, frustrated customers, and one exhausted woman wondering why she’s running a free warehouse.
⚖️ When profit trumps ethics
International sellers must either provide a valid U.S. return address, offer a returnless refund, or supply a pre-paid return label. Skipping all three? That’s suspension-worthy.
Luckily, after media pressure, Amazon finally stepped in to clear the packages and promised to crack down. A little late, but we’ll take it.
ACTIONABLE ADVICE
The TikTok ban may be looming, but sellers aren’t backing off just yet.
According to Helium 10, Amazon and TikTok Shop sellers are still racking up solid ROI, especially when they team up with nano and micro-influencers.
🏆 How to win with creators
💡 Start small, scale smart
Don’t throw five-figure budgets at TikTok just yet. Start with 2–3 creators, test different messages and formats, then scale what works. And remember—many creators are cross-platform, so if TikTok goes offline, your partnerships don’t have to.