Amazon introduces 24-hour express payouts

Updates incoming: the good, the important, and the “oh, that’s clever” kind.

• Amazon sped up seller payouts ⌛
• Your sales: PAUSED ⏸️
• Is Amazon pulling listings without asking? 😏
• Your review family is breaking up 🪓

CASH CORNER

Amazon just did something sellers actually like. It’s rolling out Express Payout, which means you can get your money in as little as 24 hours, yes, even on weekends. 

Kiss goodbye to long ACH wait times.

🍪 Quick bits

• Speed: Get paid within 24 hours, even on weekends
• How it works: Amazon Pay routes funds through partner banks, credit unions, and Visa
• Limits: Payouts up to $1M qualify; larger amounts revert to standard ACH
• Where funds land:
  • In-network U.S. bank account, or
  • Seller-designated Visa debit card
• Eligibility requirements:
  • Amazon Pay account
  • Valid U.S. business address
  • In-network U.S. bank
• Cost: Free (for now)  👀
• Possible future fee: $0.50 per transaction, opt-out anytime

💬 SellerBites’ take

This is Amazon quietly fixing one of sellers’ biggest pain points: cash-flow drag. 

Faster payouts mean quicker restocks, faster ad reinvestment, and less reliance on credit, especially during peak sales. Fees will likely follow, but if cash velocity matters, this is a lever worth pulling early.

TOGETHER WITH SELLER INTERACTIVE

Selling on Amazon without a strategy? That’s expensive.

Maybe you’re running ads. Updating listings. Testing keywords.
But if it’s not translating to sales—something’s missing.

At Seller Interactive, we help brands uncover exactly what’s holding them back—and what they need to scale.

On your free Discovery Call, we’ll walk through your Amazon storefront, review your growth potential, and highlight the key gaps in your current strategy. No fluff. No guesswork. Just real, practical insights from a team that’s helped brands scale past 7 and 8 figures.

Whether you're hitting a plateau or just getting started, we’ll show you what needs to change—and how to change it.

📞 Book a free Discovery Call

No pressure. Just clarity.

Let’s find out what your Amazon strategy is missing.

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BLACK MARKET

New Amazon beta sends traffic off-site

Amazon just started “scraping” your product pages, and no, that’s not a drill.

The beta feature Shop Direct pulls product listings from brand websites and sends shoppers off Amazon to finish the purchase. Sellers aren’t thrilled… and they’re not wrong to be uneasy.

🍪 Quick bits

• How it works: Names, prices, and product details come from public brand sites. Brands are auto-included, but can opt out. Shoppers click through Amazon to buy on the brand’s site.
• Seller concerns:
  • No upfront consent
  • Risk of inaccurate or outdated product info
  • Brand safety and customer experience issues
• The irony: Amazon has historically penalized others for this exact behavior.
• Bigger picture: Tied to Project Starfish, Amazon’s push to become a universal product discovery layer.

💬 SellerBites’ take

Amazon is testing life beyond its marketplace: it wants to own discovery even if checkout happens elsewhere. 

For brands, visibility without control is a tradeoff, monitor listings, fix errors fast, and remember that traffic no longer guarantees conversion. Discovery is wider, ownership is blurrier.

HOT TOPIC

Say goodbye to shared reviews on Amazon

Amazon is splitting reviews by variation.

Starting February 12, 2026, review counts will reflect only the exact product a customer buys, not the whole variation family. Sellers should brace for some numbers to drop overnight. 

🍪 Quick bits

• Reviews won’t auto-share across majorly different variations
• Only truly similar variations keep shared reviews
• Dissimilar child ASINs show their own reviews only
• Who keeps shared reviews:
  • Color or pattern changes
  • Size differences that don’t affect function
  • Pack size/quantity or minor scent variations
  • Same product fitted for different models
• Expect review splits on functional differences
• Variation structures themselves remain intact

💬 SellerBites’ take

If your listings leaned on review borrowing across loosely related products, social proof may need a rebuild. For clean, logical variations? Business as usual. 

Think of this as a short-term pain for long-term buyer trust, stronger reviews, happier customers, and fewer surprises down the line.