What would you do if a six-figure Amazon store suddenly landed in your lap?

What would you do if a six-figure Amazon store just fell into your lap… but came wrapped in broken listings, outdated images, and zero ads? 🧼

That’s exactly what happened to one Amazon seller, who suddenly inherited a six-figure storefront—and no clue where to start. It’s a goldmine on paper, but a cleanup job in practice.

So how do you turn chaos into a comeback? 🛠️

• Inherited a six-figure Amazon store, now what? 💼
• Your smartest 2025 move 🛒
• Thought of the Day 🍴

SELLER CONFESSIONS

An Amazon seller (OP) confessed: They just inherited a store that earns $150K a year, but they have no idea what to fix first.

OP works for a manufacturer that previously sold through a third-party Amazon seller. But when that seller wanted out, the whole operation landed in OP’s lap. 

✅ With a freshly verified Seller Central account and all listings transferred over, OP is staring at a messy storefront: 

• No ads and A+ content
• Outdated product photos
• Multiple separate listings for different quantity variations of the same item.

🧹 What’s been done so far

• Old listings deleted (along with the reviews) 😬
• Storefront created (basic V1)
• No current campaigns or optimization

OP’s question: If you were me, where would you start?

🛠️ What other sellers would do first

Here’s the consensus from seasoned sellers on what OP should tackle:

• Bring back the deleted listings. Even if they’re out of stock, merge them to recover lost reviews.
• Refresh your content. New images, rewritten descriptions, A+ content, and maybe a short video to boost conversions.
• Learn PPC, but don’t rush it. Ads on bad listings just burn cash. Optimize first.
• Set up key dashboards. Track profit, fees, search ranking, and inventory in real time. 
• Monitor negative reviews. Quiet killers that affect ranking. Flag any that violate Amazon’s terms.
• Duplicate test any big listing changes. Don’t risk suppressing a live listing—test changes on a clone first.

What now?

Inheriting a store with solid sales is a blessing, but it can also be a minefield if you move too fast. 

The good news? You don’t need to fix everything at once. Start with the foundations: restore what worked, upgrade what doesn’t, and build a system you can actually scale. 

Because momentum is rare on Amazon—when you’ve got it, protect it.

THOUGHT OF THE DAY

Momentum is a gift, but without direction, even a $150K head start can stall. You don’t need to rebuild from scratch, but you do need to rebuild with intention.

TOGETHER WITH WALMART MARKETPLACE

Selling on Walmart Marketplace is one of 2025’s smartest investments

For eCommerce brands looking to diversify their sales and expand their footprint, there’s no better time to join Walmart Marketplace. 

Right now, Walmart’s New-Seller Savings event is offering new sellers up to $75K in incentives, which includes up to 75% off base referral fees and generous credits toward advertising and fulfillment.*  

Walmart is one of the world's most recognizable brands with over 255 million customers and members shopping at Walmart online and in-store around the world each week. New-Seller Savings run from sign up to January 31, 2026, so don’t wait—the faster you start, the more opportunities you’ll have to save. 

To take advantage of this unprecedented offer and the endless opportunities on Walmart.com. 

*Conditions apply.

Join Walmart Marketplace today.

BITES OF THE WEEK

• Webinar Wednesday: Amazon's upcoming free Webinar Wednesday is about preparing for seasonal shopping events.
• Strategic Start: Build a successful Amazon presence from day one with this step-by-step seller guide.
• Rewiring Retail: Retail Brew's seller event is happening on July 23 (in-person and online tickets available).
• Converting Creatives: Learn surefire strategies for building Amazon creatives this June 24–27 at AspiCon Summit 2025.