Every day, we solve problems that could improve our quality of life or make our communities better. But have you tried solving a problem that most people around the world face?
That’s exactly what Nerdwax did—and it made them an ecommerce star!
Find out what that problem is and how they used this as leverage in the ecommerce game.
SCRATCHING THE SURFACE
Slippery frames are an everyday annoyance. That is until Nerdwax slid onto the scene. This beeswax-based wonder in a tiny tube keeps glasses in place, no matter the chaos.
But the real kicker? The brand’s story is just as clever and inspirational as its product!
👓 It all started with a problem
Nerdwax started as a passion project for inventor Don Hejny. He wasn’t some big-shot entrepreneur, just a regular guy tired of constantly adjusting his glasses. But instead of complaining, he got creative. He crafted an all-natural, beeswax-based formula to solve the problem. And boom—Nerdwax was born!
But here’s the thing: Don didn’t have a giant budget or investors lining up. So, his team embarked on an incredible journey:
🐝 Trust your product
The journey to success isn’t always a straight line, and Nerdwax learned that firsthand. But if your product solves a real problem, you’re already on the right path.
Just like Don with Nerdwax, the key is believing in what you’re offering, sticking to your vision, and pushing through the tough times. You never know where your idea might take you.
TOGETHER WITH WALMART MARKETPLACE
Multiple sales channels. One world-class supply chain.
Selling on more than one eCommerce site?
With our Multichannel Solutions (MCS) program, you can leverage Walmart’s supply chain to fulfill orders quickly and reliably—meeting customers’ expectations no matter where they shop.
Program benefits:
MCS helps your business scale by:
DIVING DEEPER
Think you need a massive product line to make it big in ecommerce? Think again!
Nerdwax is proof that sometimes, less is more. Their journey started with one product: a small tube of glasses wax solving a simple, everyday problem. Founder Don Hejny had five new product ideas ready to go from day 1 but chose to wait years before adding to the lineup.
And that laser focus? It’s what made them a household name.
🏆 What’s their secret?
1. Doing one thing really well
2. Expanding at the right time
Sure, Nerdwax eventually branched out into related products like cleaning cloths and kits, but only after establishing their main product as a must-have. They grew at their own pace, focusing on customer trust and brand loyalty before expanding their offerings.
Moral lesson: if you’re just starting out, don’t stress about launching with a full-blown catalog. Instead:
Remember, it’s not about how many products you sell—it’s about how much value you bring to your customers. Nerdwax proved that a limited product line doesn’t limit your potential. In fact, that one great idea, executed well, can take you farther than a dozen mediocre ones. 📌
SUCCESS BLUEPRINT
Capturing a bigger slice of the ecommerce pie isn’t just about having a great product. Seasonal demand, cultural trends, and economic shifts can send your order volume soaring or plummeting.
✅ Extensiv listed 7 tips to keep your profits in check (and your stress levels low).
🛍️ Smarter selling, bigger wins
Boosting your ecommerce profit margins doesn’t have to feel like climbing Mount Everest. With the right strategies and a dash of automation, you can turn those peaks and valleys into smooth, steady growth.
Here’s to smarter selling and bigger wins—one clever move at a time!
