Amazon’s new returns dashboard is live

[INTRO]

TRENDING TOPIC

According to EcommerceBytes, Amazon rolled out a centralized dashboard for sellers to track returns, recover inventory value, and spot trends.

📊 Dashboard goodies

The new dashboard comes just in time for the extended holiday returns. (ICYMI: items purchased between November 1 and December 31, 2025, can be returned until January 31, 2026.)

The features should make returns easier to manage.

• ASIN insights: Learn top return reasons and tips to reduce returns
• Performance check: View return trends and critical review rates
• Recovery boost: If you’re enrolled in Grade & Resell, you may review sales metrics like net recovery and sold units
• Resource hub: Manage reports, feedback, and returned inventory
• Settings control: Adjust returns for FBA & Merchant-Fulfilled items
  

💡 Metrics that matter

• Total returns and return rate
• Refunds issued (with or without return)
• Critical review rate
• Grade & Resell totals & net recovery

⚠️ Returns to profits

Returns can tank profits and reputation. This dashboard gives sellers more control and insight to protect both.

TOGETHER WITH SELLER ALLIANCE

Run Your Amazon Brand Like a Pro—Without the Overhead

Seller Alliance gives you the tools, templates, and strategies Amazon agencies use to grow brands—without locking you into an expensive contract.

Whether you're just getting started or looking to grow faster, you'll get the exact resources used to optimize, scale, and win on Amazon.

Built by the team behind Seller Interactive, this membership gives you access to:

• ✔️ High-impact SOPs and checklists that streamline operations
• ✔️ Expert video trainings that show you how to actually implement
• ✔️ Live calls and updates on what’s working now (and what’s not)
• ✔️ Real-world insights from the people who do this for a living

If you're tired of guessing, Googling, or wasting time on outdated advice—this is your shortcut to doing it right.

You run the business. We hand you the playbook.

Click to learn more and get started

BITES OF THE WEEK

• Prime Enrollment Update: Amazon separates SFP eligibility by size tier and adds precise delivery dates for improved shipping management.
• Cyber Monday Preview: Amazon’s 2025 deals run from November 20 – December 1, featuring AI tools, gift guides, and exclusive Prime savings.
• Haul Goes Global: Amazon Haul expands worldwide with over a million ultra-low-priced items, AI shopping tools, and major $1 deals.
• Lens Live Debuts: Amazon introduces AI-powered Lens Live for instant scanning, real-time product matches, and smart shopping insights.

AMAZON NEWS

Amazon isn’t really a retailer anymore

According to Marketplace Pulse, Amazon’s retail sales now make up only 40.5% of total revenue. 

BUT, here’s the cinch…

The rest comes from services like third-party seller fees, advertising, subscriptions, and AWS. 

🏧 Sellers are the new engine

Amazon is really selling infrastructure, not just products.

• Marketplace muscle: Sellers now drive 62% of units sold, with Amazon collecting roughly half in fees.
• Ads pay the bills: $17.7B in Q3 ad revenue supports the business—and gives sellers big opportunities to boost visibility.
• Ship anywhere, sell everywhere: Multi-Channel Fulfillment grew 70% in 2024, shipping for Shopify, TikTok, Shein, and more.
• Business is booming: Amazon Business likely tops $50B, offering more B2B opportunities for sellers.

🚀 Retail and beyond

Retail is just the tip of Amazon’s iceberg. Its real growth is in services and infrastructure, meaning sellers are now partners in a giant commerce ecosystem. 

Play your cards right with ads, fulfillment, and B2B channels to ride the wave.

BLACK MARKET

Don’t fall for these 12 BFCM mistakes

Amazon just handed Multi-Channel Fulfillment (MCF) sellers a much-needed upgrade, a dedicated Analytics Dashboard BFCM is just around the corner, both an opportunity to succeed or fail.

According to Webgility, BFCM 2024 shattered records—but many brands also made costly mistakes. 

Here’s a friendly heads-up on what to watch for and how to avoid these pitfalls in 2025.

💥 Common mistakes & quick fixes

• Neglecting preparation: Failing to plan leads to crashes & chaos.
  • Start 2–3 months early, stress-test your site, and prep inventory & teams.
• Overemphasizing discounts: Slashing prices erodes margins.
  • Focus on value, bundles, and tiered discounts.
• Ignoring push notifications: Missing instant customer alerts.
  • Use targeted push campaigns for flash sales and stock updates.
• Weak urgency: Generic messaging kills conversions.
  • Add countdown timers, stock alerts, and action-driven CTAs.
• Late campaigns: Launching during BFCM weekend is too late.
  • Start teasers 8–10 weeks prior to build anticipation.
• Ignoring past data: Repeating mistakes from last year.
  • Analyze prior BFCM results and adjust campaigns accordingly.
• Poor mobile optimization: Slow or clunky mobile sites
  • Prioritize fast, smooth mobile checkout and app-exclusive deals.
• Skipping UGC: Only branded content loses trust.
  • Showcase reviews, unboxings, and social proof across channels.
• Bad inventory planning: Stockouts or overstocks hurt sales.
  • Use multi-channel inventory tools and forecast demand accurately.
• Generic marketing strategy: One-size-fits-all campaigns fail.
  • Segment audiences, A/B test offers, and personalize messaging.
• Limited marketplace presence: Selling only DTC loses traffic.
  • Optimize listings across Amazon, Walmart, eBay, and other marketplaces.
• Failing customer expectations: Poor support & unclear policies.
  • Staff up, automate chat, and communicate shipping/returns clearly.
• Ignoring cash flow: Revenue spikes don’t equal profit.
  • Track all fees, expenses, and maintain a cash buffer.
• No post-BFCM follow-up: Missing retention opportunities.
  • Send welcome campaigns, survey customers, and nurture repeat buyers.

📈 Don’t fall this fall

Prepared brands win big, unprepared ones lose. Start early, automate where you can, and make 2025 your best BFCM yet!