Did you know that 60% of shoplifted items in the UK are resold online? This makes UK-based retailers more worried about the safety of online marketplaces.
Fortunately, there are a lot of ways to combat the online sale of stolen goods. Regardless of the country or region, all ecommerce merchants need to unite to create a safer marketplace and increase consumer trust.
Speaking of trust, we’re sharing a lot of reliable intel today to earn yours.
BLACK MARKET
Is there an uptick in wrongful FBA returns?
One Amazon seller shared their recent (and increasing) experience with wrongful returns on Reddit. After they opened a case and provided photo evidence, they were fortunately reimbursed for the returns.
But the question is: Why is this happening, and who’s doing this?
🚧 The culprits
Seasoned sellers weighed in on the topic, saying there were 3 possible reasons for this:
What can you do about this?
Different sellers had different ways of handling wrongful returns. The most common is to file a case to get your money back. For some, dealing with returns is too much of a hassle, especially for cheaper items. Some just keep a stash of the wrong returns and give it to friends.
How about you? How will you handle a situation like this?
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BITES OF THE WEEK
AMAZON NEWS
On January 21, Amazon announced the launch of its new Inventory Defect and Reimbursement (IDR) portal. According to the report by EcommerceBytes, this portal will make Amazon reimbursements less “cumbersome” for sellers.
⭕ What can the IDR portal do?
This new feature is Amazon’s answer to sellers’ request to have an “integrated view of inventory reimbursement”. Instead of checking multiple reports, the portal will give you:
However, the portal won’t cover items missing from inbound, removals, or warehouse disposals. And FYI, there’ll be a new policy for reimbursing FBA inventory set to take effect this March 10, 2025.
📼 To know more about the IDR portal, you can watch Amazon’s official announcement in Amazon Accelerate 2024 (after the 20-minute mark).
TACTIC TALKS
Static ads may not be as exciting as UGC or direct-response videos, but they’re not boring either. Cody Plofker said they can be very effective—if created and used right.
✨ Here are 6 ways to make your static ads successful in converting viewers to customers:
📍 Bonus tip: Update and innovate
The advertising industry is changing rapidly; staying put with traditional approaches is a big NO. Make sure you stay on top of new trends by tuning in to our newsletter. 😉