Amazon announces updates to 2025 US referral and FBA fees

ICYMI, Amazon recently released an update to its A to Z Guide for New Product Launches. Based on sellers’ feedback, the retailer added best practices for pre-launch checklists, how-tos for identifying new products and market opportunities, and launch optimization steps.

But this isn’t the biggest announcement from Amazon this week. And we bet you’ll be pleasantly surprised at what it is. 

• Amazon’s 2025 seller surprise 🎁
• The go-to marketplace for 2025 👀
• Zero holiday dead stock 🫗

AMAZON NEWS

In 2025, Amazon wanted to focus on simplicity and stability. So, in its recent announcement, it revealed that:

• There’ll be no increase in U.S. referral fees and FBA fees; and
• It will NOT introduce any new types of fees.

Yup! NO increase and new fees! Great news, right?

🤔 Is there a catch? 

So far, it looks like there’s no catch—just plain pleasantly surprising announcements. But of course, there will be changes, too. Here are the deets:

• There will be an average $0.58 reduction per unit in the inbound placement service fees for large bulky-size products (minimal shipment splits). This change will take effect on January 15, 2025. 📉
• Inbound placement service fees will be waived for new parent ASINs that qualify for the FBA New Selection Program. The exemption only applies to:
  • ASINs included in shipments created between December 1, 2024 to March 31, 2025
  • First 100 inbounded units per new parent ASIN
• Amazon will enhance the New Seller Incentives and FBA New Selection programs with higher fee discounts.
  • The timebound discounts will take effect on January 15, 2025.
  • Discounts will be regularly refreshed to include everyday essential items, high-demand products, and products from popular brands.

Other than the three mentioned above, Amazon said it’ll continue to invest in fee-related product experiences. These include improvements to the fee calculator, cost estimations, shipping recommendations, and more.

💖 Good tidings in the new year

Based on these announcements, 2025 definitely looks good and seller-friendly. But what do you think? Do you think Amazon will stay true to its promises, or are they too good to be true?

Share your thoughts by replying to this email! ✉️

TOGETHER WITH WALMART MARKETPLACE

The marketplace that will make 2025 your biggest year yet

Make 2025 your biggest year ever by launching your business on Walmart Marketplace. 

With the holiday shopping season underway, millions of loyal Walmart customers are already on Walmart.com looking to fulfill their gift lists.

Unlike other platforms, Walmart Marketplace offers:

• $0 monthly or setup fees
• Powerful, easy-to-use ecommerce solutions designed for growth
• Walmart’s unique omnichannel advantage

To get your products within reach of motivated peak-season shoppers, create your account today!

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BITES OF THE WEEK

• Seller Must-haves: Here are some Amazon-approved seller apps and tools to help you ace the holiday game.
• Grow Your Brand: Amazon just released the Ultimate Brand Guide for 2024.
• Updated EU Regulations: The new General Product Safety Regulation (GPSR) strengthens ecommerce safety and protections.

SELLER REFRESHER

How to avoid dead stock (and why you should do it ASAP)

According to Amazon, dead stock could be your worst enemy this holiday season. For starters, they can quietly drain your profits and clutter up your inventory.

But with the right strategies, you can avoid it altogether and keep your business thriving.

🛑 What’s dead stock again?

Dead stock refers to products sitting in your inventory for too long without selling. It happens due to overordering, changing trends, or poor product quality, which could tie up cash and increase storage costs.

Fortunately, you can avoid dead stock with just a few simple steps:

• Do your research to stay on top of trends and customer preferences before ordering supplies.
• Order in small batches. It’s practical to test new products in smaller quantities first to minimize risks.
• Monitor sales data. Use reports to track what’s selling and adjust your inventory accordingly.
• Review inventory regularly. Identify slow movers early and take action.
  • Tip: You can host clearance sales or bundle related products to keep them moving.
• Set alerts to warn you of low-stock or overstock situations.
• Adjust for seasons. Modify your inventory levels to match seasonal demand.
• Most importantly, stay flexible and ready to adapt when market trends change.

🎯 Why it matters

By managing dead stock effectively, you can:

• Free up tied-up capital for more profitable inventory.
• Reduce expenses tied to unsold goods.
• Stay competitive and invest in products that sell better.

Our holiday tip? Tackle dead stock before it becomes a problem, and watch your business run smoother and more profitably. ✨