Amazon shipment rejections trigger major disruptions

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• Amazon’s shipment rejections cause chaos 🚚
• Agency tools, no agency fees 💸
• Sellers are losing control of their delivery promise ⏳
• You're underusing Brand Analytics 📊

TRENDING TOPIC

It’s the final stretch before Prime Day—your listings are optimized, ads are dialed in, and pallets are en route. But what if they never make it to the warehouse?

According to The Telegraph, that’s the nightmare facing sellers shipping to Amazon’s Nottingham fulfillment center, which is reportedly turning away trucks and telling drivers the warehouse is 'full.' 🚫

🧊 Amazon says, “Everything’s fine”

• Sellers have taken to forums, warning of repeated delivery rejections and radio silence on inbound shipments.
• Baby brand Mama Bamboo says it lost £20,000 from a month-long delay. 

Amazon insists it’s business as usual: no “unexpected delays,” and support is available for anyone affected. And in a plot twist, they said Mama Bamboo’s delivery was eventually accepted.

But if everything’s running smoothly, why are so many trucks being turned away?

📦 Plan for package delays

Whether it’s Prime Day chaos or just poor coordination, fulfillment disruptions happen. Sellers who survive them usually have:

• Backup warehouses or 3PLs
• Multiple carrier partners
• Transparent customer communication when things go sideways

Because let’s be real, if your stock doesn’t make it to the warehouse, it’s not making it to your customer either. 🤷

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The Amazon Resources Agencies Use—Now Available to You

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• Proven SOPs, checklists, and templates for every stage of growth
• Expert-built video walkthroughs to implement strategies with confidence
• Regular updates based on real agency insights and marketplace shifts
• Live training and sessions tailored to what’s working right now on Amazon

Whether you’re optimizing listings, improving ad performance, or scaling operations, Seller Alliance gives you real, reliable resources without the fluff. No endless YouTube rabbit holes. No recycled content. Just what works—straight from the agency trenches.

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BITES OF THE WEEK

• Amazon UNapproved: Make sure your product compliance test results DON’T come from this list of laboratories. 
• Suspected Delays: The Groceries Code Adjudicator (GCA) launched an investigation, suspecting Amazon of delayed payments to its suppliers.
• Weekly Seller Roundup: The week's curated content includes a weekly spotlight, news updates, and trending threads.
• Threads Got DMs: Meta is now adding a messaging feature to Threads BUT with restrictions (ages 18+ mutuals only)

HOT TOPIC

Seller control over transit times quietly slips away

With Prime Day just a few days away, sellers are racing to secure visibility—but many are unknowingly overspending on Amazon PAmazon is coming for that 'buffer' you built into your shipping window.

According to ChanelX, sellers are getting notifications that Amazon will soon start auto-updating domestic standard transit times based on your real delivery performance.

⌚ What’s actually changing?

Amazon's goal is to align delivery promises with your transit times (TT). Sounds helpful—until it isn’t. 😅

Here’s how the auto-updates will work:

• Faster-than-listed deliveries: Your times will be shortened.
  • Example: If you're set to 5–7 days but consistently deliver in 4, Amazon will cut it to 3–5.
• Slower-than-listed deliveries: Your times will be extended.
  • Example: If you're set to 2-3 days but consistently deliver in 4, Amazon will bump it to 3–5.

Note: Only standard domestic shipping is affected (for now). Expedited, international, and premium shipping templates stay untouched. 

🙃 But you’re still on the hookEven though Amazon’s adjusting the settings for you, you’re still fully responsible for making sure they’re accurate. If they tweak it and something goes wrong? That’s on you. 🫵

TACTIC TALKS

How should you be using Amazon Brand Analytics

In a marketplace where everyone’s fighting for clicks, knowing what’s actually selling—and why—is no longer optional. 

Small Business Coach Associates breaks down how Amazon’s Brand Analytics tools help you spot trends, see what’s working, and make smarter, data-driven decisions.

🧠 What you can actually do

Here’s what the data can uncover when used right:

• Sales trends: Track volume, conversion rates, and where your growth’s coming from.
• Customer behavior: See what shoppers search, browse, and buy.
• Competitor positioning: Benchmark pricing and identify gaps you can exploit.
• Trend spotting: Forecast demand and optimize inventory before you’re left scrambling.
• Listing and ad performance: Cut what’s not converting, double down on what is.

📚 Get analyzing

Brand Analytics includes six unique report types, covering everything from keyword performance to customer repeat behavior. 

Dig into them, and you’ll get the visibility needed to outmaneuver your category—not just react to it.