69% of Amazon sellers can't be bothered to go global—here's why

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Gotcha! April Fools! 😜 

Don’t worry, we’re not signing off anytime soon. We’re still here, scouring the web for the juiciest ecommerce news to help you crush it. No tricks, just the latest and greatest to keep you ahead of the curve.

• Amazon sellers skip global expansion 🌍
• Looking for FREE, authentic reviews? ✍️
• Walmart ditches delayed payments 💸
• The Real Housewives ecommerce tips 🛍️
• How to handle Amazon IP violations 🚨

BIG IDEA

Amazon keeps expanding its global empire, but most sellers? They’re staying put. With 23 active marketplaces and all the tools to go international, you’d think sellers would be jumping at the chance to go global.

But nope—Marketplace Pulse reported that 69% are holding down the fort in just one marketplace. Turns out, the comfort of home is hard to beat.

🏀 What's the score?

• Amazon keeps pushing boundaries, boasting over 23 active marketplaces with tools to support global selling. In fact, just last week, they launched in Ireland.
• Yet, 69% of sellers only sell in one marketplace—their own.
• Less than 1% of U.S. sellers are expanding beyond North America.

🏡 Why sellers stay put

• Complex international regulations, especially in Europe, make expansion tricky.
• The U.S. marketplace alone gets almost as much traffic as all 22 non-U.S. marketplaces combined!

TL;DR: Playing it safe at home still wins the game for most sellers. But with Amazon’s global push, will that stay true in the future?

What about you? Were you able to expand to other marketplaces, or are you sticking to your home market for now?

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BITES OF THE WEEK

• Customers Prompt Interest: Amazon's newest AI feature, "Interests", allows shoppers to create personalized shopping prompts.
• From Answers to Actions: Perplexity's integration with firmly.ai shortens the purchase funnel, connecting buyers' search results to relevant merchants.
• Battle for Best Deals: Mashable finds out which retail giant can offer the best deals - Walmart or Amazon?
• No More Waiting: With Selling Partner Support, sellers can immediately send complaints feedback to Amazon Seller Support.

CASH CORNER

Walmart is saying goodbye to delayed payments for sellers

Walmart is teaming up with JPMorgan Chase, the largest bank in the U.S., to bring faster payments to its marketplace sellers. According to Reuters, this partnership will help sellers manage their funds with greater ease and speed.

🔑 What's in it for sellers?

Currently exclusive to U.S. Walmart marketplace sellers, this new embedded finance solution means less waiting around for payments and more control over cash flow. 

With JPMorgan’s system, they can now accept payments, transfer funds, and cash out seamlessly—all within one platform.

Here’s a quick look at what sellers can expect:

• Quick access to funds: Sellers can now access their earnings faster, keeping their business running smoothly.
• Integrated payment system: Embedded payment accounts make transactions hassle-free, improving both efficiency and accuracy.
• Global expansion: Expand business beyond the U.S. with JPMorgan’s global payment capabilities.
• Actionable insights: Sellers will also have access to custom reports and analytics, empowering them to make smarter decisions.

💸 Money matters

We all know how delays in payments can disrupt business operations, especially when it comes to restocking inventory. 

By giving sellers immediate access to their funds, this partnership strengthens Walmart’s position as a top alternative for brands looking to diversify beyond Amazon.

ACTIONABLE ADVICE

What The Real Housewives teach about ecommerce

You might think The Real Housewives and ecommerce are worlds apart. But hold on a second. 

According to a LinkedIn post, there’s more overlap than you think. In fact, the drama-filled antics of reality TV offer some surprisingly savvy lessons for online sellers. 

• Taglines that stick. Every Housewife enters the scene with a tagline that’s more than just a catchphrase—it’s their brand. 💬
  • How to do it: Develop a tagline that captures your brand's essence. It should be memorable, catchy, and represent your core values
• Own it or leave it. Sereé Whitfield’s, “Who gon’ check me, boo?” became a hit one-liner. She was asserting herself in the most confident way possible.
  • How to do it:Align your brand with a strong, purpose-driven mission. Customers love a brand that stands for something.
• Don't overpromise. No one wants empty hype. In ecommerce, it’s all about setting realistic expectations and then exceeding them to impress your customers.
  • How to do it:Focus on delivering what you promise—and then some. Say you’ll deliver in 5 days? Get it to them in 3. Your customers will appreciate the surprise, and it’ll keep them coming back for more.

📚 Bonus tip: Build trust with social proof

Just like the Housewives reunions where they “pull out the receipts” to prove their point, social proof is your secret weapon in building trust with customers. 

Customer reviews, user-generated content, and influencer endorsements are the receipts you need to secure a loyal following.

SELLER REFRESHER

How to report and remove IP violations on Amazon

Tough pill to swallow: fraudsters aren’t going anywhere. If you’ve ever spotted a knockoff version of your product or found an imposter pretending to be your brand, you know how frustrating (and costly) it can be. 

Amazon shared a guide on reporting Intellectual Property (IP) violations—so you can fight back and protect your brand.

• What kind of IP violation are you dealing with? Amazon enforces three main types of IP rights:
  • Trademarks (brand names, logos)
  • Copyrights (original content, product images)
  • Patents (unique product designs, inventions)
• Who can report violations? 🏃
  • Public Notice Form: Open to any IP rights owner or agent to flag suspected infringement.
  • Report a Violation Tool: Available to Rights Owners and Registered Agents enrolled in Brand Registry. You can search and report up to 50 ASINs at once.
• How do you track reported violations? Amazon’s Report a Violation tool lets you monitor every case you’ve submitted. 📋
  • Click "Open details" to review the status of your reports.

🔒 Your brand’s reputation and revenue are on the line. Know your rights, stay vigilant, and take action against counterfeiters before they damage your business.