How this mission-driven brand proves purpose and profit can coexist

What if a job could give someone a fresh start? This brand is helping women who’ve faced tough times rebuild their lives, offering work experience and a chance to regain their confidence. It’s not just about jobs—it’s about new beginnings.

Let’s see how they’re making it happen.

• How purpose & profit thrive together 💡
• 5 strategies behind Women’s Bean Project 📈
• Lessons from their success 🎯

SCRATCHING THE SURFACE

How this mission-driven brand proves purpose and profit can coexist

If you think a simple bag of bean soup can’t change lives, think again. 🫘

The Women’s Bean Project started in 1989 with a bold mission: empower women experiencing chronic unemployment by providing job skills and financial independence. 

What began in a small kitchen in Denver has grown into a multimillion-dollar brand, proving that purpose and profit can go hand in hand.

🔥 What's their secret sauce? (Or should we say, soup?)

• Mission-driven business model. Every purchase directly funds job training, helping women build a future.
• Amazon as a growth engine. The brand scaled through Amazon’s marketplace, expanding its reach. 📦 
• Quality meets purpose. Customers love their gourmet food, knowing each bite supports a cause.
• Diverse product line. It now sells soup mixes, baking goods, and gift sets beyond local markets.
• Strong storytelling. Effective branding turns buyers into long-term supporters. 

📣 More than just a meal

The Women’s Bean Project isn’t just selling soup—it’s serving up second chances. With every bag of beans, they’re rewriting the narrative for women who need a fresh start. And the best part? Their success proves that brands with heart can win big in ecommerce.

True enough, purpose and profit make the perfect recipe for long-term success.

Now, who's hungry for change? 🍜

TOGETHER WITH WALMART MARKETPLACE

Grow your business with Walmart Marketplace 

Make 2025 your biggest year ever by launching your business on Walmart Marketplace. With the holiday shopping season underway, millions of loyal Walmart customers are already on Walmart.com looking to fulfill their gift lists.  

Unlike other platforms, Walmart Marketplace offers:  

• $0 monthly or setup fees  
• Powerful, easy-to-use eCommerce solutions designed for growth  
• Walmart’s unique omnichannel advantage 

To get your products within reach of motivated peak-season shoppers, create your account today.

Join Marketplace

DIVING DEEPER

5 strategies that helped Women's Bean Project thrive on Amazon

Not every brand is built to change lives, but the Women’s Bean Project is. By leveraging Amazon, they didn’t just scale their business—they expanded their mission, proving that ecommerce can be a force for good.

Here’s how they carved out a space in a competitive market while staying true to their purpose:

• Amazon’s nonprofit-friendly ecosystem. With programs like AmazonSmile and FBA, nonprofits can grow efficiently while keeping their focus on impact.
• Tapping into impact-driven shopping. Consumers love brands that align with their values. By championing social change, Women’s Bean Project builds a loyal customer base.
• Direct-to-consumer (DTC) and Amazon synergy. Their strong Amazon presence supports their DTC site, creating multiple revenue streams.
• Strategy for seasonal and corporate gifting. Their products are the perfect type of gifts and sales increase over the holiday season. 🎁
• UGC and storytelling. Real customer testimonials and success stories bring their mission to life, building trust and engagement.

From ecommerce to empowerment

Through smart scaling, the Women’s Bean Project demonstrates that when business meets purpose, the impact goes beyond the bottom line—it transforms lives. 

And that’s a recipe for success worth sharing. ✨ 

SUCCESS BLUEPRINT

Lessons from Women’s Bean Project’s ecommerce success

The Women’s Bean Project transformed its nonprofit model into a scalable, sustainable business. By leveraging e-commerce, they turned their mission into a revenue-generating powerhouse. 💪 

Here’s how you can take inspiration from their approach:

• Leverage Amazon’s nonprofit benefits. Use Amazon’s programs like AmazonSmile to gain visibility and donations.
  • Tip: Apply for Amazon’s nonprofit selling programs to access unique benefits.
• Integrate mission with marketing. Their success lies in storytelling—customers connect with their mission and return for more.
  • Tip: Share impact-driven stories across your product listings and social media to build trust. 🗣️
• Diversify your product strategy. The Women's Bean Project expanded from soups to snacks, baking mixes, and corporate gifts. 🧺
  • Tip: Develop complementary products that enhance your brand’s core mission and create repeat buyers.

So, if you’re a seller looking to combine your values with your business strategy, take a page from their playbook. You can scale, succeed, and make a difference all at once. 

With the right approach, you can do more than just sell—you can change lives.